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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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Michelin, an e2open customer evaluated Oracle Transportation Management

List of MoEngage Flows Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Furlenco Retail 300 $17M India MoEngage MoEngage Flows Marketing Automation 2019 n/a
Furlenco implemented MoEngage Flows in 2019 to centralize Marketing Automation across app-driven subscription onboarding and lifecycle in India. The deployment used MoEngage Flows to orchestrate contextual, cross-channel journeys including push, SMS, and email, targeting onboarding, subscription conversion, and retention for a subscription-first retail model. MoEngage Flows was configured to support behavior-triggered journey orchestration, audience segmentation based on in-app activity, multi-step lifecycle workflows, and personalized message sequencing. The full application name MoEngage Flows was used to operationalize campaign orchestration, cross-channel sequencing, and lifecycle automation for onboarding and subscription renewal use cases. The implementation was scoped as a marketing and CRM initiative across Furlenco’s India operations, oriented toward increasing app-driven subscriptions and improving onboarding conversion. Governance established centralized campaign ownership within marketing, with iterative rollout of journeys from pilot cohorts to broader subscriber segments. Outcomes reported in the case study show app-driven subscriptions growing from 30% to 75% following the MoEngage Flows driven journeys.
Kredivo Finaccel Professional Services 18 $2M Indonesia MoEngage MoEngage Flows Marketing Automation 2018 n/a
In 2018, Kredivo Finaccel implemented MoEngage Flows as a Marketing Automation solution to orchestrate app-user journeys for onboarding, upsell and feedback. The implementation in Indonesia used MoEngage Flows to operate omnichannel campaign workflows across push notifications and email, with campaign activity reported from January 2018 onwards. The deployment focused on marketing and CRM use cases within the mobile app product and customer engagement teams. MoEngage Flows was configured to automate journey orchestration, trigger-based messaging and segmentation to support lifecycle campaigns, leveraging push and email channels for delivery. Integrations were limited to channel orchestration across push and email and operational coverage centered on app-user engagement and CRM marketing functions. The case study reports MoEngage Flows influencing up to 40% of conversions and triggered emails showing a 64% conversion rate, outcomes reported directly by Kredivo Finaccel.
Optimizeft Banking and Financial Services 25 $3M United States MoEngage MoEngage Flows Marketing Automation 2023 n/a
In 2023, Optimizeft implemented MoEngage Flows as its Marketing Automation platform for its United States financial services marketing and CRM operations. The deployment replaced a tightly coupled in-house integration and centralized orchestration of triggered multi-channel communications across SMS, email, in-app, and push, enabling faster campaign changes. MoEngage Flows was configured to run event-triggered flows, channel-specific templates, and orchestration rules that supported branching customer journeys and rapid real-time adjustments. The implementation leveraged omnichannel orchestration and automated triggered messaging to align marketing and CRM workflows and enable faster iteration of campaign logic. Operational coverage concentrated on Optimizeft's marketing and CRM teams in the United States, with the Flows implementation activating SMS, email, in-app, and push channels from event triggers and campaign schedules. Integrations centered on channel endpoints and the in-house systems that originally handled campaign activation, shifting control into MoEngage for orchestration. Governance and rollout favored centralized campaign orchestration and streamlined processes, reducing friction for campaign updates and approvals. For a 25 employee financial services firm, the implementation emphasized lightweight configuration and rapid iteration of flows rather than heavy customization, producing streamlined processes and quicker real-time adjustments as documented in the case study.
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FAQ - APPS RUN THE WORLD MoEngage Flows Coverage

MoEngage Flows is a Marketing Automation solution from MoEngage.

Companies worldwide use MoEngage Flows, from small firms to large enterprises across 21+ industries.

Organizations such as Furlenco, Optimizeft and Kredivo Finaccel are recorded users of MoEngage Flows for Marketing Automation.

Companies using MoEngage Flows are most concentrated in Retail, Banking and Financial Services and Professional Services, with adoption spanning over 21 industries.

Companies using MoEngage Flows are most concentrated in India, United States and Indonesia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of MoEngage Flows across Americas, EMEA, and APAC.

Companies using MoEngage Flows range from small businesses with 0-100 employees - 66.67%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of MoEngage Flows include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified MoEngage Flows customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.