List of Mopinion Customers
Rotterdam, 3011 NK,
Netherlands
Since 2010, our global team of researchers has been studying Mopinion customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Mopinion for Survey and Questionnaire from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Mopinion for Survey and Questionnaire include: CAK Netherlands, a Netherlands based Government organisation with 1000 employees and revenues of $34.56 billion, Slachtofferhulp Netherlands, a Netherlands based Healthcare organisation with 1393 employees and revenues of $9.09 billion, Colgate, a United States based Consumer Packaged Goods organisation with 16000 employees and revenues of $8.64 billion, Menzis Zorg en Inkomen, a Netherlands based Insurance organisation with 1382 employees and revenues of $6.74 billion, Richemont North America, a United States based Retail organisation with 8000 employees and revenues of $4.51 billion and many others.
Contact us if you need a completed and verified list of companies using Mopinion, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Mopinion customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Adelaide United Football Club | Leisure and Hospitality | 44 | $8M | Australia | Mopinion | Mopinion | Survey and Questionnaire | 2021 | n/a | In 2021, Adelaide United Football Club implemented Mopinion on their website. Mopinion is deployed as a Survey and Questionnaire solution to capture web visitor feedback and to support digital fan engagement and online commercial activities. The deployment uses an embedded website feedback widget and in-page survey forms, with client-side scripting collecting responses and forwarding data to Mopinion's cloud analytics platform. Functional capabilities implemented align with the Survey and Questionnaire category, including targeted survey triggers, open-text comment capture, form-based questionnaires, and segmentation for different visitor flows. Operational scope is centered on the public website and online channels, with feedback routed into workflows for the club's digital, marketing, and ticketing teams. Governance and configuration work focused on survey trigger logic, response routing, and data retention settings within Mopinion, and the implementation emphasized web-based capture rather than internal application instrumentation. | |
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Allianz Benelux | Insurance | 2000 | $410M | Belgium | Mopinion | Mopinion | Survey and Questionnaire | 2023 | n/a | In 2023, Allianz Benelux implemented Mopinion on its public website. Mopinion is deployed as a web-based Survey and Questionnaire solution to capture on-site customer feedback and session-level responses, instrumenting embedded feedback widgets and targeted survey forms across the digital customer journey. Functional configuration emphasizes form customization, behavioral triggers, and dashboard analytics to surface qualitative input for digital experience teams. The implementation targets the web channel operational scope and directs captured feedback into workflows used by product, marketing, and customer service teams. Governance and rollout centered on centralized survey templates, role based access to analytics, and staged activation across site sections to coordinate collection and response processes. | |
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Allianz Nederland Group | Insurance | 1200 | $759M | Netherlands | Mopinion | Mopinion | Survey and Questionnaire | 2020 | n/a | In 2020, Allianz Nederland Group implemented Mopinion as a Survey and Questionnaire solution to instrument customer feedback across its consumer-facing websites. The deployment targeted online customer journeys including product discovery, policy purchase flows and damage reporting, and was managed by the Business Transformation Unit and the Conversion Specialists team. Mopinion was configured to collect both passive and active feedback, using a persistent feedback button on every page for passive input and short exit intent surveys for active input. The implementation emphasized self-service configuration, allowing Allianz to apply house style to feedback forms and manage form changes without involving external support, while supporting standard feedback collection, segmentation and question logic typical of Survey and Questionnaire tools. The instrumented architecture relied on front-end feedback widgets and exit intent triggers deployed across multiple CMS instances and subdomains, enabling on-page capture of user comments and error reports. Submitted feedback generated notifications to the conversion team for rapid triage and issue resolution, providing a direct operational loop from digital observation to remediation across the website estate. Governance and operational ownership were formalized within the Conversion Specialists community and the Business Transformation Unit, with quarterly knowledge sharing meetings that included external digital teams for cross-industry learning. Roadmap and rollout decisions were centralized, with plans to extend the Mopinion feedback programme to Belgium and encourage wider branch adoption across local markets where Allianz operates. Outcomes from the Mopinion implementation are explicitly documented, including a resolved mobile usability issue where conversion rose from 0.48% to 3.50% for a specific policy flow, translating to more than €900,000 in additional premium turnover. The project also reduced reliance on external change requests, increased the speed of detecting site functional issues through direct customer feedback, and established a repeatable feedback driven process for conversion optimisation. | |
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Insurance | 4200 | $3.7B | United Kingdom | Mopinion | Mopinion | Survey and Questionnaire | 2020 | n/a |
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Insurance | 75 | $20M | Netherlands | Mopinion | Mopinion | Survey and Questionnaire | 2019 | n/a |
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Life Sciences | 130 | $20M | United States | Mopinion | Mopinion | Survey and Questionnaire | 2015 | n/a |
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Retail | 4000 | $1.9B | Netherlands | Mopinion | Mopinion | Survey and Questionnaire | 2020 | n/a |
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Leisure and Hospitality | 29 | $6M | Australia | Mopinion | Mopinion | Survey and Questionnaire | 2021 | n/a |
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Healthcare | 5300 | $2.5B | Netherlands | Mopinion | Mopinion | Survey and Questionnaire | 2021 | n/a |
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Consumer Packaged Goods | 12 | $2M | Indonesia | Mopinion | Mopinion | Survey and Questionnaire | 2019 | n/a |
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Buyer Intent: Companies Evaluating Mopinion
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