List of Mopinion Customers
Mopinion
Mariniersweg 151-01,
Rotterdam, 3011 NK,
Netherlands
Rotterdam, 3011 NK,
Netherlands
31 10 8200075
Professional Services
30
$5M
Since 2010, our global team of researchers has been studying Mopinion customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Mopinion for Survey and Questionnaire from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Mopinion for Survey and Questionnaire include: Slachtofferhulp Netherlands, a Netherlands based Healthcare organisation with 1393 employees and revenues of $9.09 billion, Colgate, a United States based Consumer Packaged Goods organisation with 16000 employees and revenues of $8.64 billion, Menzis Zorg en Inkomen, a Netherlands based Insurance organisation with 1382 employees and revenues of $6.74 billion, Richemont North America, a United States based Retail organisation with 8000 employees and revenues of $4.51 billion, Hema BV, a Netherlands based Retail organisation with 17000 employees and revenues of $4.25 billion and many others.
Contact us if you need a completed and verified list of companies using Mopinion, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Mopinion customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adelaide United Football Club | Leisure and Hospitality | 44 | $8M | Australia | Mopinion | Mopinion | Survey and Questionnaire | 2021 | n/a |
In 2021, Adelaide United Football Club implemented Mopinion on their website. Mopinion is deployed as a Survey and Questionnaire solution to capture web visitor feedback and to support digital fan engagement and online commercial activities.
The deployment uses an embedded website feedback widget and in-page survey forms, with client-side scripting collecting responses and forwarding data to Mopinion's cloud analytics platform. Functional capabilities implemented align with the Survey and Questionnaire category, including targeted survey triggers, open-text comment capture, form-based questionnaires, and segmentation for different visitor flows.
Operational scope is centered on the public website and online channels, with feedback routed into workflows for the club's digital, marketing, and ticketing teams. Governance and configuration work focused on survey trigger logic, response routing, and data retention settings within Mopinion, and the implementation emphasized web-based capture rather than internal application instrumentation.
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Allianz Benelux | Insurance | 2000 | $410M | Belgium | Mopinion | Mopinion | Survey and Questionnaire | 2023 | n/a |
In 2023, Allianz Benelux implemented Mopinion on its public website. Mopinion is deployed as a web-based Survey and Questionnaire solution to capture on-site customer feedback and session-level responses, instrumenting embedded feedback widgets and targeted survey forms across the digital customer journey.
Functional configuration emphasizes form customization, behavioral triggers, and dashboard analytics to surface qualitative input for digital experience teams. The implementation targets the web channel operational scope and directs captured feedback into workflows used by product, marketing, and customer service teams. Governance and rollout centered on centralized survey templates, role based access to analytics, and staged activation across site sections to coordinate collection and response processes.
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Allianz Nederland Group | Insurance | 1200 | $759M | Netherlands | Mopinion | Mopinion | Survey and Questionnaire | 2020 | n/a |
In 2020, Allianz Nederland Group implemented Mopinion as a Survey and Questionnaire solution to instrument customer feedback across its consumer-facing websites. The deployment targeted online customer journeys including product discovery, policy purchase flows and damage reporting, and was managed by the Business Transformation Unit and the Conversion Specialists team.
Mopinion was configured to collect both passive and active feedback, using a persistent feedback button on every page for passive input and short exit intent surveys for active input. The implementation emphasized self-service configuration, allowing Allianz to apply house style to feedback forms and manage form changes without involving external support, while supporting standard feedback collection, segmentation and question logic typical of Survey and Questionnaire tools.
The instrumented architecture relied on front-end feedback widgets and exit intent triggers deployed across multiple CMS instances and subdomains, enabling on-page capture of user comments and error reports. Submitted feedback generated notifications to the conversion team for rapid triage and issue resolution, providing a direct operational loop from digital observation to remediation across the website estate.
Governance and operational ownership were formalized within the Conversion Specialists community and the Business Transformation Unit, with quarterly knowledge sharing meetings that included external digital teams for cross-industry learning. Roadmap and rollout decisions were centralized, with plans to extend the Mopinion feedback programme to Belgium and encourage wider branch adoption across local markets where Allianz operates.
Outcomes from the Mopinion implementation are explicitly documented, including a resolved mobile usability issue where conversion rose from 0.48% to 3.50% for a specific policy flow, translating to more than €900,000 in additional premium turnover. The project also reduced reliance on external change requests, increased the speed of detecting site functional issues through direct customer feedback, and established a repeatable feedback driven process for conversion optimisation.
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Allianz UK | Insurance | 4200 | $3.7B | United Kingdom | Mopinion | Mopinion | Survey and Questionnaire | 2020 | n/a |
In 2020, Allianz UK implemented Mopinion, deploying the Mopinion application as a Survey and Questionnaire solution to capture on-site and mobile customer feedback across its public website and digital insurance journeys. The project was driven by the Business Transformation Unit with a Conversion Specialist role accountable for using feedback to remove friction in navigation, quote purchase flows, and claims reporting experiences.
The implementation centered on two functional modes, passive feedback and active feedback, using a persistent feedback button and exit surveys configured for exit intent and time-on-page triggers. Allianz UK configured Mopinion forms to match corporate house style and retained full self-service control over form appearance and behavior, avoiding external change tickets for minor edits. The feedback configuration also supported targeted collection on mobile flows where conversion challenges had been observed.
Mopinion was embedded across a fragmented web estate, including multiple CMS instances, third party tools and subdomains, enabling unified capture of experience issues that were previously hard to trace. Collected feedback was routed as notifications to the conversion team for rapid triage, surfacing usability defects such as non-clickable elements on mobile receipts. The deployment covered customer journey stages from product discovery to post purchase claim handling and was positioned for cross-border sharing of practice, with Netherlands use as a reference and Belgium identified for next phase rollouts within the Allianz Group.
Governance was anchored in Allianz blue principles, emphasizing customer centricity and centralized ownership by the Business Transformation Unit and Conversion Specialists. Quarterly knowledge exchanges with peer conversion teams were used to standardize feedback-driven workflows, and operational processes were updated so that UX fixes and A B test candidates were identified and actioned directly from Mopinion insights.
Outcomes documented in the implementation included a confirmed remediation of a mobile checkout obstruction where conversion rose from 0.48% to 3.50%, delivering more than €900,000 in additional premium turnover. The switch to Mopinion removed the previous dependency on a vendor managed change process for form adjustments, shortening the time to iterate on feedback driven UI changes.
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Anker Seacrew Netherlands | Insurance | 75 | $20M | Netherlands | Mopinion | Mopinion | Survey and Questionnaire | 2019 | n/a |
In 2019, Anker Seacrew Netherlands implemented Mopinion as a Survey and Questionnaire solution on its customer-facing website to capture structured feedback from visitors. The deployment of Mopinion on the seacrew.com site establishes a web-native feedback channel for product and service evaluation and for capturing experience signals across customer touchpoints.
The Mopinion implementation includes in-page feedback forms and targeted survey campaigns, configured for contextual prompts and basic response routing. The configuration emphasizes form customization, question logic and reporting dashboards, enabling aggregated feedback views and raw response export for downstream analysis. Mopinion is used to manage survey templates, control sampling rules and orchestrate recurring feedback campaigns aligned with digital touchpoints.
Operationally the solution is embedded into the company website and web channels, collecting feedback via embedded widgets and form endpoints. Response data is prepared for export through standard delivery methods such as API endpoints and data extracts to support analysis, and the implementation supports integration patterns typical of web feedback platforms rather than specific third party product integrations.
Governance and rollout were scoped to a compact organization with cross functional ownership, coordinating marketing and customer experience stakeholders for phased page level rollouts and campaign scheduling. Process changes focused on survey governance, question lifecycle management and a central feedback review cadence to channel insights into product, marketing and customer care workflows.
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Life Sciences | 130 | $20M | United States | Mopinion | Mopinion | Survey and Questionnaire | 2015 | n/a |
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Retail | 4000 | $1.9B | Netherlands | Mopinion | Mopinion | Survey and Questionnaire | 2020 | n/a |
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Leisure and Hospitality | 29 | $6M | Australia | Mopinion | Mopinion | Survey and Questionnaire | 2021 | n/a |
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Healthcare | 5300 | $2.5B | Netherlands | Mopinion | Mopinion | Survey and Questionnaire | 2021 | n/a |
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Consumer Packaged Goods | 12 | $2M | Indonesia | Mopinion | Mopinion | Survey and Questionnaire | 2019 | n/a |
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Buyer Intent: Companies Evaluating Mopinion
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Mopinion Coverage
Mopinion is a Survey and Questionnaire solution from Mopinion.
Companies worldwide use Mopinion, from small firms to large enterprises across 21+ industries.
Organizations such as Slachtofferhulp Netherlands, Colgate, Menzis Zorg en Inkomen, Richemont North America and Hema BV are recorded users of
Mopinion for Survey and Questionnaire.
Companies using Mopinion are most concentrated in Healthcare, Consumer Packaged Goods and Insurance, with adoption spanning over 21 industries.
Companies using Mopinion are most concentrated in Netherlands and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Mopinion across Americas, EMEA, and APAC.
Companies using Mopinion range from small businesses with 0-100 employees - 38.46%, to mid-sized firms with 101-1,000 employees - 26.15%, large organizations with 1,001-10,000 employees - 30.77%, and global enterprises with 10,000+ employees - 4.62%.
Customers of Mopinion include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Mopinion customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Survey and Questionnaire.