List of Motive (ex. KeepTruckin) Customers
Seattle, 98101-3234, WA,
United States
Since 2010, our global team of researchers has been studying Motive (ex. KeepTruckin) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Motive (ex. KeepTruckin) for Fleet Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Motive (ex. KeepTruckin) for Fleet Management include: Estes Forward Worldwide, a United States based Transportation organisation with 1000 employees and revenues of $850.0 million, Staker & Parson Companies, a United States based Construction and Real Estate organisation with 777 employees and revenues of $250.0 million, Intramodal, a Canada based Distribution organisation with 50 employees and revenues of $5.0 million, Ernst Enterprises, a United States based Retail organisation with 19 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Motive (ex. KeepTruckin), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Ernst Enterprises | Retail | 19 | $2M | United States | Motive | Motive (ex. KeepTruckin) | Fleet Management | 2022 | n/a |
In 2022, Ernst Enterprises implemented Motive (ex. KeepTruckin) as a Fleet Management solution across its U.S. operations. The initial deployment centered on dual facing AI dashcams and integrated telematics, combining Motive Driver Safety AI Dashcams with vehicle telemetry to capture events, continuous video, and driver behavior signals.
Motive Driver Safety and the telematics stack were configured to enable automated event detection, continuous video capture, and a video based coaching workflow used by safety managers. Implemented capabilities included AI incident detection, incident tagging for exoneration, coachable event queues for drivers, and telemetry-informed maintenance inputs to support improved service decision making.
Rollout covered Ernst Enterprises U.S. fleet and established operational governance for video based coaching and structured incident review, with safety teams using recorded events for proactive coaching and dispute resolution. Ernst Enterprises reported a 2,000% ROI and approximately $6.5M in estimated savings within 13 months, and the implementation was designed to improve driver safety and reduce liability through incident exoneration and targeted coaching.
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Estes Forward Worldwide | Transportation | 1000 | $850M | United States | Motive | Motive (ex. KeepTruckin) | Fleet Management | 2023 | n/a |
In 2023, Estes Forward Worldwide implemented Motive (ex. KeepTruckin) as its Fleet Management platform across U.S. routes to improve transport safety and operational visibility. The deployment emphasized Motive Driver Safety, AI dashcams, in cab alerts, and GPS fleet tracking, and the rollout was completed remotely.
The implementation configured Motive Driver Safety for continuous safety scoring and driver coaching, deployed AI dashcams for automated event capture and evidence collection, and used GPS fleet tracking for speed monitoring and route visibility. In cab alerts were enabled to provide real time feedback to drivers to reduce speeding incidents and reinforce safer driving behaviors, aligning with standard Fleet Management functional workflows for monitoring and intervention.
Operational coverage explicitly targeted U.S. routes and focused on business functions including fleet operations, safety management, and claims handling. Centralized monitoring of Safety Scores and event feeds supported operational oversight, while fleet operations and safety teams managed the policy thresholds and driver coaching workflows.
Outcomes reported by the vendor include an 81% reduction in insurance claims and a 33% improvement in Safety Scores, alongside lower claims costs and fewer speeding incidents as reported by the vendor. Governance during the remote rollout emphasized standardized in cab alert policies, centralized safety score review, and ongoing driver coaching driven by Motive data.
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Intramodal | Distribution | 50 | $5M | Canada | Motive | Motive (ex. KeepTruckin) | Fleet Management | 2019 | n/a |
Intramodal implemented Motive (ex. KeepTruckin) in 2019. The Motive (ex. KeepTruckin) implementation functions as Intramodal's Fleet Management platform, supporting dispatch and fleet operations for the Montreal distribution operation with roughly 50 employees.
The deployment concentrates on telematics and dispatch capabilities, including GPS route monitoring, electronic driver logs, scheduling and load prioritization, and driver supervision workflows used to manage more than 35 drivers. Motive's vehicle tracking and driver management functionality is configured to drive daily dispatch planning, route optimization workflows, and equipment utilization processes aligned with carrier and terminal handling at the Port of Montreal.
Motive is operated alongside the company's Dispatch-Mate TMS and dual telematics feeds from GeoTab and KeepTruckin, with explicit operational touchpoints to customs coordination via WebCustoms ACE and ACI for port and rail pickups. Operational scope spans the freight chain from port and rail receipt through linehaul and final delivery, and the platform is used to liaise between mechanics, clients and drivers during job execution.
Governance and process changes were centered on the Truck Dispatcher role beginning March 2019, standardizing load planning, scheduling, and entry of work into the Dispatch-Mate system, while using Motive for real-time monitoring and driver supervision. These changes support managing the freight chain in an efficient and cost effective manner, with Motive serving as the core Fleet Management system for day to day dispatch and telematics-led operational control.
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Construction and Real Estate | 777 | $250M | United States | Motive | Motive (ex. KeepTruckin) | Fleet Management | 2023 | n/a |
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