List of Next Total Platform Customers
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Since 2010, our global team of researchers has been studying Next Total Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Next Total Platform for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Next Total Platform for eCommerce include: Next Retail, a United Kingdom based Retail organisation with 32931 employees and revenues of $8.15 billion, Reiss, a United Kingdom based Professional Services organisation with 1377 employees and revenues of $257.6 million, Victoria's Secret UK, a United Kingdom based Construction and Real Estate organisation with 1257 employees and revenues of $196.7 million, Laura Ashley United Kingdom, a United Kingdom based Retail organisation with 60 employees and revenues of $30.0 million and many others.
Contact us if you need a completed and verified list of companies using Next Total Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Next Total Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Laura Ashley United Kingdom | Retail | 60 | $30M | United Kingdom | In-House Applications | Next Total Platform | eCommerce | 2020 | n/a |
In 2020 Laura Ashley United Kingdom implemented Next Total Platform, adopting NEXT's Total Platform Light model to run eCommerce, checkout and fulfilment for the UK market. The implementation focused on bringing online operations back through NEXT's service stack rather than through new capital intensive infrastructure investments.
The deployment configured the Next Total Platform to host the brand website, orchestrate checkout flows, and connect order capture to fulfilment processes, with explicit use of NEXT's website, checkout and warehousing and distribution services. Functional capability coverage therefore included web storefront management, checkout processing, order management and fulfilment orchestration aligned to the retailer's catalog and pricing requirements.
Operational scope was limited to United Kingdom online sales, with the production go live completed in March 2021, enabling Laura Ashley United Kingdom to resume online trading using NEXT's operational services. The delivery emphasized a service based operational handoff to NEXT for website operations, checkout processing and distribution, allowing the retailer to restore eCommerce capability without major capital expenditure.
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Next Retail | Retail | 32931 | $8.2B | United Kingdom | In-House Applications | Next Total Platform | eCommerce | 2016 | n/a |
In 2016, Next Retail implemented Next Total Platform as an in-house eCommerce deployment to provision end-to-end commerce capabilities across its online operations. The implementation supported the Next Online business unit, which is described as the largest fashion eCommerce business in the United Kingdom and has grown to over £3 billion in U.K. sales plus presence in 72 international markets, and placed platform ownership inside the company’s digital leadership responsible for sales, marketing and customer proposition development.
Next Total Platform includes core eCommerce functional modules such as storefront and website management, order management and inventory to warehouse linkage, fulfilment orchestration, content and creative management, and embedded data science, AI and analytics for optimisation. The platform was configured to support multichannel customer experience workflows and continuous optimisation, with explicit emphasis on digital marketing operations and personalised customer proposition development.
The deployment integrated marketing execution and measurement with executive Google and Facebook partnerships as part of the digital marketing stack, while operational coverage extended across sales, marketing, digital product, content, creative and warehouse operations. Next Total Platform is positioned as a Pay-as-you-go eCommerce business platform offering brands a full commerce stack from website through warehouse and related operations, reflecting a platform-as-a-service commercial model managed by Next’s internal teams.
Governance centered on a centralized Total Platform business unit responsible for platform product management, sales and marketing alignment, partnerships and hiring to scale the offering. The implementation emphasized process orchestration between digital marketing, analytics and operations teams and created a commercial pathway for third party brands to consume the Next Total Platform as a managed eCommerce service.
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Reiss | Professional Services | 1377 | $258M | United Kingdom | In-House Applications | Next Total Platform | eCommerce | 2021 | n/a |
In 2021 Reiss entered a partnership with NEXT to implement the Next Total Platform for eCommerce. The agreement delivered a fully independent Reiss branded website coupled with NEXT managed fulfilment and logistics services for UK operations, embedding the Next Total Platform as the commerce and fulfilment backbone.
Functional coverage centered on storefront commerce, order fulfilment orchestration, and warehouse and distribution operations managed by NEXT, with the Next Total Platform providing the platform services and operational tooling to run site transactions and outbound logistics. The deployment model emphasized platform-led operations rather than large upfront capital investment in systems and warehousing infrastructure.
Governance was structured as a commercial partnership, with NEXT taking a reported equity stake and a live launch planned for February 2022, aligning platform operations, fulfilment execution, and Reiss brand presentation under the Next Total Platform arrangement. The implementation impacted Reiss eCommerce and operations functions across the UK, enabling scale without large upfront systems investment.
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Construction and Real Estate | 1257 | $197M | United Kingdom | In-House Applications | Next Total Platform | eCommerce | 2020 | n/a |
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