List of Nielsen eXelate Customers
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Since 2010, our global team of researchers has been studying Nielsen eXelate customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Nielsen eXelate for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Nielsen eXelate for Data Management Platform include: CJ MORE, a Thailand based Retail organisation with 8000 employees and revenues of $2.00 billion, Shell Energy, a United Kingdom based Utilities organisation with 2000 employees and revenues of $1.33 billion and many others.
Contact us if you need a completed and verified list of companies using Nielsen eXelate, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Nielsen eXelate customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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CJ MORE | Retail | 8000 | $2.0B | Thailand | The Nielsen Company | Nielsen eXelate | Data Management Platform | 2020 | n/a |
In 2020, CJ MORE implemented Nielsen eXelate as a Data Management Platform to centralize product and sales intelligence for its Merchandise Division, Food category. The deployment concentrated on merchandising workflows for Grocery, Commodity, Snack & Confectionary, Beverage, Soft drink, Fresh food and Frozen assortments across CJ Express operations in Bangkok City, Thailand.
Nielsen eXelate was configured to support standard Data Management Platform capabilities including data ingestion, identity and product unification, segmentation and analytical reporting. The implementation emphasized product performance monitoring and lifecycle management capabilities to support weekly sales reviews and quarterly category recommendations, with configurable dashboards and report templates aligned to merchandise decisioning.
Integrations included ingestion of the Nielsen sale database alongside CJ MORE internal product sales performance data, enabling combined analytics for evaluating new product sales targets, percentage gross profit and listing fee estimates. Operational outputs fed routine reports such as current product performance, new product performance, category reviews, goods receiving summaries and planogram-informed in-store promotion suggestions used by category buyers and store-level merchandising teams.
Governance and process changes centered on formalizing the new product entering process and delist product exit plans, instituting weekly evaluation cycles and quarterly recommendation cadences to buyers. The platform supported project level controls described by merchandise managers, including import snack projects, festival promotions, OEM development and product gap analyses driven by Nielsen sale database insights.
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Shell Energy | Utilities | 2000 | $1.3B | United Kingdom | The Nielsen Company | Nielsen eXelate | Data Management Platform | 2019 | n/a |
In 2019, Shell Energy implemented Nielsen eXelate as a Data Management Platform to support marketing, advertising and analytics functions across its digital properties. Nielsen eXelate was provisioned to enable multi-sourced data analysis and audience management consistent with Data Management Platform capabilities, and to centralize site-derived signals for targeted audience orchestration on the shellenergy.co.uk domain.
The deployment emphasized core DMP capabilities, including ingestion of online behavioral signals, deterministic and probabilistic audience segmentation, persistent identifier management and audience activation for programmatic buying. Nielsen eXelate was configured to manage persistent and session identifiers, and to serve segmented audiences to downstream ad exchanges and advertising partners, reflecting typical Data Management Platform workflows for audience construction and distribution.
The implementation operated alongside a broad set of site-level ad tech and analytics vendors explicitly listed in the company cookie policy, including Adform, AdsWizz, AppNexus, AWIN, Facebook and its developer/business properties, Google and Google Analytics, Microsoft Advertising, YouTube, Twitter, Adobe Experience Platform, FullStory, Salesforce Interaction Studio, SalesCycle and Infinity. Shell Energy retained a customer_id cookie to integrate with marketing technology providers for analytics, segmentation and personalized experiences, and Nielsen eXelate was used as the central data layer for supplying aggregated audience segments to those third-party systems.
Governance for Nielsen eXelate integration aligned with Shell Energy cookie controls, distinguishing first-party and third-party cookie behaviors, and offering cookie preference and opt-out mechanisms via the website. Operational processes were adapted to respect session and persistent cookie lifecycles and to honor user privacy preferences through the site cookie preference center, while using the Data Management Platform to centralize consent-aware audience handling and tag management workflows.
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Buyer Intent: Companies Evaluating Nielsen eXelate
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