List of Objective Platform Customers
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Since 2010, our global team of researchers has been studying Objective Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Objective Platform for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Objective Platform for Analytics and BI include: Calvin Klein, a United States based Retail organisation with 12900 employees and revenues of $3.86 billion, Coolblue, a Netherlands based Retail organisation with 6361 employees and revenues of $2.15 billion, National Bank Of Moldova, a Moldova based Banking and Financial Services organisation with 498 employees and revenues of $100.0 million, Aitana, a Spain based Professional Services organisation with 400 employees and revenues of $70.0 million, Cesson-Sevigne, a France based Government organisation with 400 employees and revenues of $60.0 million and many others.
Contact us if you need a completed and verified list of companies using Objective Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Objective Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aitana | Professional Services | 400 | $70M | Spain | Objective Platform | Objective Platform | Analytics and BI | 2024 | n/a |
In 2024, Aitana deployed Objective Platform on its website as a primary Analytics and BI capability for capturing and surfacing web interaction data. Objective Platform is being used to support web analytics, visualization, and self-service reporting across the company website, aligning Aitana Objective Platform Analytics and BI with digital insights for marketing and client engagement functions.
The implementation is structured as an embedded analytics layer on the corporate website, with configuration focused on event level capture, data ingestion and transformation, visualization dashboards, and role based access for business users. Objective Platform provides standard Analytics and BI functionality including data modeling, interactive dashboards, and ad hoc query or exploration tools to support marketing and service analytics workflows.
Operational ownership is concentrated within Aitana’s digital analytics and marketing teams, with governance oriented around access controls and content publishing for site embedded reports. The deployment scope is the public web presence of Aitana in Spain and it is positioned to inform digital marketing, client services reporting, and web experience analysis through the Objective Platform Analytics and BI instance.
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Animation Magazine | Distribution | 10 | $1M | United States | Objective Platform | Objective Platform | Analytics and BI | 2022 | n/a |
In 2022, Animation Magazine implemented Objective Platform to instrument its website for audience analytics and content performance in the Analytics and BI category. The deployment focused on the publisher's primary digital properties and editorial distribution pipeline, aligning analytics with advertising inventory and content operations for a 10 person organization.
Objective Platform was configured to collect page level and event level telemetry, centralize reporting, and deliver dashboards and audience segmentation capabilities consistent with Analytics and BI solutions. Configuration emphasized content tagging, event tracking, dashboarding, and role based report distribution so editorial and commercial teams could access content performance and audience signals.
The implementation used a cloud hosted SaaS architecture with client side site instrumentation embedded in front end pages, sending data to Objective Platform for near real time analysis and dashboard visualization. Operational coverage included the website and associated ad workflows, with analytics outputs consumed by editorial and sales functions, and governance implemented through user role configuration and a lightweight reporting cadence to operationalize insights.
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Appliance Repair | Retail | 10 | $1M | United States | Objective Platform | Objective Platform | Analytics and BI | 2022 | n/a |
In 2022, Appliance Repair implemented Objective Platform as its web analytics application. Objective Platform was deployed on the company website and recorded as the primary Analytics and BI solution for capturing visitor behavior and basic reporting needs. The deployment model used a cloud-hosted Objective Platform service paired with client-side instrumentation embedded in site pages, enabling event and session capture, page view tracking, and funnel reporting. This positions Appliance Repair Objective Platform Analytics and BI to support customer engagement and marketing analytics functions for the small retail business.
Configuration focused on standard Analytics and BI capabilities within Objective Platform, including dashboarding, event taxonomy, conversion funnel views, and scheduled reporting. Integrations were limited to on-site instrumentation, as no other systems were specified, and operational coverage was scoped to the single United States website and internal users. Governance was centralized, with configuration and access managed internally by the company, and data collection controlled through site-level tracking settings and retention controls in Objective Platform. Deployment and user provisioning followed a SaaS provisioning approach, with tracking scripts added to web pages and dashboard access granted to designated internal users.
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Media | 10 | $1M | United States | Objective Platform | Objective Platform | Analytics and BI | 2022 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Objective Platform | Objective Platform | Analytics and BI | 2022 | n/a |
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Professional Services | 10 | $1M | United States | Objective Platform | Objective Platform | Analytics and BI | 2022 | n/a |
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Professional Services | 1 | $1M | United Kingdom | Objective Platform | Objective Platform | Analytics and BI | 2022 | n/a |
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Distribution | 10 | $1M | United States | Objective Platform | Objective Platform | Analytics and BI | 2022 | n/a |
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Media | 108 | $8M | Denmark | Objective Platform | Objective Platform | Analytics and BI | 2021 | n/a |
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Professional Services | 1 | $1M | Australia | Objective Platform | Objective Platform | Analytics and BI | 2022 | n/a |
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Buyer Intent: Companies Evaluating Objective Platform
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