List of Octoparse CEM Customers
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Since 2010, our global team of researchers has been studying Octoparse CEM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Octoparse CEM for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Octoparse CEM for Customer Experience include: Ford Motor Company, a United States based Automotive organisation with 175000 employees and revenues of $18.73 billion, Mazda Japan, a Japan based Banking and Financial Services organisation with 2346 employees and revenues of $564.0 million, Shenzhen Qianhai Moka Soft Technology Co., a China based Professional Services organisation with 50 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Octoparse CEM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Octoparse CEM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Ford Motor Company | Automotive | 175000 | $18.7B | United States | Octoparse | Octoparse CEM | Customer Experience | 2023 | n/a |
In 2023, Ford Motor Company deployed Octoparse CEM in the Customer Experience category to track driver community forums and customer service data across the United States. The Octoparse CEM implementation centralized voice of customer signals and operationalized continuous monitoring of forum threads and service interactions to support product experience and customer support functions. Data extraction and aggregation workflows fed issue prioritization streams for product and support stakeholders, aligning qualitative feedback with operational response processes.
Modules implemented included voice of customer aggregation and sentiment analysis, configured to synthesize forum posts and customer service records into prioritized issue sets. The Octoparse CEM outputs were routed into product design review and support scripting processes, prompting governance changes that assigned CEM alert ownership to product and support teams. Reported outcomes from the deployment include discovery of a seat comfort issue that led to design improvements, a 12% uplift in NPS, and a 35% reduction in customer complaints in the United States.
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Mazda Japan | Banking and Financial Services | 2346 | $564M | Japan | Octoparse | Octoparse CEM | Customer Experience | 2023 | n/a |
In 2023, Mazda Japan deployed Octoparse CEM to monitor user feedback worldwide, using the application within the Customer Experience category. The Octoparse CEM implementation targeted product and customer experience insights, with scope centered on Japan while retaining global feedback for comparative analysis. The deployment objective was to surface actionable product signals from open text feedback and social channels to inform product decisions and customer experience priorities.
Mazda configured Octoparse CEM to consolidate and classify user comments through sentiment analytics and customer insights capabilities inferred from the vendor case description. These functional modules aggregated feedback, prioritized recurring themes, and flagged a recurring complaint about an overly dark gray paint option. The identification workflow fed curated issue reports to product and CX stakeholders for evaluation and decision making.
Operational coverage routed Octoparse CEM output to product management and customer experience teams in Japan, with the global dataset used to validate whether the paint concern was localized or widespread. Governance focused on centralizing feedback streams and accelerating issue-to-decision handoffs between CX analysts and product planners, aligning monitoring outputs with product revision processes. The implementation emphasized configurable sentiment scoring and thematic clustering to support prioritization and remediation planning.
The vendor case reports that the subsequent revision of paint options coincided with a reported 18% increase in sales and a 40% drop in negative feedback, outcomes attributed to insights generated by Octoparse CEM. Octoparse CEM's sentiment analytics and customer insights supported a product-level change that linked customer feedback to measurable commercial outcomes.
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Shenzhen Qianhai Moka Soft Technology Co. | Professional Services | 50 | $5M | China | Octoparse | Octoparse CEM | Customer Experience | 2023 | n/a |
In 2023, Shenzhen Qianhai Moka Soft Technology Co. deployed Octoparse CEM to support Customer Experience across product and marketing functions. The engagement analyzed over 10,000 global product reviews using Octoparse CEM to surface voice of customer signals and inform cross market product decisions.
Implementation centered on review aggregation and AI driven insights modules within Octoparse CEM, consolidating review collection, normalization, and topic extraction into an automated pipeline. Configurations routed sentiment classification and cohort signal extraction to downstream workflows, enabling product teams to translate qualitative feedback into prioritized requirements and enabling marketing to refine messaging for specific customer segments.
Operational coverage included product management and marketing customer experience teams in China and other markets, with Octoparse CEM acting as the central Customer Experience repository for cross market analysis. Outputs were delivered to regional product and marketing stakeholders to support roadmap adjustments and competitive positioning decisions.
Governance incorporated a recurring insight review cadence that institutionalized feedback driven roadmap updates, and the analysis uncovered unmet needs among older customers that informed specific product changes. Those product and go to market adjustments are credited in the case narrative with helping boost market share by about 5% over two years.
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