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List of Okta Universal Directory Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Hendrick Automotive Group Automotive 10000 $13.0B United States Okta Okta Universal Directory Identity and Access Management (IAM) 2013 n/a
In 2013, Hendrick Automotive Group implemented Okta Universal Directory as part of its Identity and Access Management (IAM) strategy to centralize HR and IT account lifecycle management. The deployment covered more than 130 dealership franchises, collision centers, accessory installers and support offices across 14 states, consolidating nearly 11,000 employee accounts managed by a 52 person IT team. Hendrick configured Okta Universal Directory alongside Okta Lifecycle Management, Single Sign On, and Adaptive Multi Factor Authentication to create automated provisioning and deprovisioning workflows. Universal Directory was instrumented as a pipeline between Workday and Active Directory, enabled by more than 800 configurations to support out of the box integrations and to automate user lifecycle events such as hires, transfers, and terminations. Integrations explicitly tied Okta to Workday for HR triggered provisioning, to Active Directory for account propagation, and to cloud applications including Office 365, Slack, Box, email and timecard systems through the Okta Integration Network and available SDKs. The implementation provided a single pane of glass for visibility across business units, allowed extensions to external business partners, and supported conditional access via Adaptive MFA to vary authentication requirements by user and device. Governance and process changes centered on unifying identity as a single source of truth and shifting manual tasks into automated workflows, eliminating spreadsheet based deprovisioning and reducing manual Active Directory work. Operational outcomes called out by Hendrick include automated account provisioning from Workday with new hires onboarded within 14 days, no need to manually create Active Directory accounts for five years, and the IT team spending less than five minutes on routine employee account management. The Hendrick Automotive Group Okta Universal Directory Identity and Access Management (IAM) deployment explicitly impacted HR and IT functions while enabling consistent, timely deprovisioning and scalable access control across the dealer network.
News Corp Media 22300 $8.5B United States Okta Okta Universal Directory Identity and Access Management (IAM) 2015 n/a
In 2015, News Corp deployed Okta Universal Directory as part of an Okta Workforce Identity rollout under the Identity and Access Management (IAM) category. The deployment was initiated to consolidate multiple directories across global business units and to provide centralized single sign on and multifactor authentication for employees across the US, UK and Australia. The implementation leveraged Okta Universal Directory alongside Workforce Identity to establish a unified identity store, enforce SSO and MFA policies, and automate account provisioning and deprovisioning workflows. Configuration work focused on mapping enterprise attributes from disparate directories into the Universal Directory model and enabling automated provisioning flows that reduced manual account lifecycle tasks. Operational integration explicitly supported HR onboarding and IT provisioning processes to accelerate M&A onboarding and streamline access rights across business units. The rollout began with a pilot in August 2015 and extended to global operational coverage, connecting approximately 25,000 employees within nine months while centralizing identity management for HR and IT teams. Governance changes included centralized identity stewardship and standardized provisioning workflows to support rapid new hire access and cross‑unit account lifecycle control. Outcomes recorded during the program included automation of roughly 70% of provisioning tasks, thousands of hours saved annually, and shortened new hire access time, reflecting the operational impact of Okta Universal Directory on News Corp identity and access management.
Planned Parenthood Federation of America Non Profit 6800 $1.7B United States Okta Okta Universal Directory Identity and Access Management (IAM) 2015 n/a
In 2015, Planned Parenthood Federation of America implemented Okta Universal Directory as a centralized identity store. Okta Universal Directory in the Identity and Access Management (IAM) category was configured to serve as a single source of truth for user profiles and provisioning across the organization. The deployment mapped attributes from on premises Active Directory and HR sources into Okta, using Okta Universal Directory to build app profile schemas and drive automated provisioning workflows. The implementation leveraged Okta expression language mappings to normalize and clean profile data before attributes were surfaced to target applications, supporting HR and application provisioning use cases. Integrations explicitly included Active Directory, HR source systems, and downstream applications such as Salesforce, with provisioning and attribute push configured for the national office and more than 50 local affiliates across the United States. Operational coverage extended to identity lifecycle orchestration for hundreds of health centers, aligning directory attributes with application-ready profiles. Governance work focused on standardizing attribute schemas, implementing profile normalization rules, and operationalizing provisioning policies to ensure consistent attribute consumption by apps. Okta materials and an Oktane presentation document that these configuration and mapping practices improved data quality and app readiness for the organization.
Professional Services 1294 $226M United States Okta Okta Universal Directory Identity and Access Management (IAM) 2015 n/a
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FAQ - APPS RUN THE WORLD Okta Universal Directory Coverage

Okta Universal Directory is a Identity and Access Management (IAM) solution from Okta.

Companies worldwide use Okta Universal Directory, from small firms to large enterprises across 21+ industries.

Organizations such as Hendrick Automotive Group, News Corp, Planned Parenthood Federation of America and RentPath Holdings are recorded users of Okta Universal Directory for Identity and Access Management (IAM).

Companies using Okta Universal Directory are most concentrated in Automotive, Media and Non Profit, with adoption spanning over 21 industries.

Companies using Okta Universal Directory are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Okta Universal Directory across Americas, EMEA, and APAC.

Companies using Okta Universal Directory range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 75%, and global enterprises with 10,000+ employees - 25%.

Customers of Okta Universal Directory include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Okta Universal Directory customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Identity and Access Management (IAM).