List of Omnichannel Loyalty Customers
Since 2010, our global team of researchers has been studying Omnichannel Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Omnichannel Loyalty for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Omnichannel Loyalty for Customer Engagement include: Asia Commercial Bank, a Vietnam based Banking and Financial Services organisation with 13637 employees and revenues of $1.26 billion, Limango Germany, a Germany based Retail organisation with 300 employees and revenues of $446.0 million, ALDO United States, a United States based Retail organisation with 1500 employees and revenues of $300.0 million, Equiva Vertriebs, a Germany based Retail organisation with 30 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using Omnichannel Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Omnichannel Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ALDO United States | Retail | 1500 | $300M | United States | Open Loyalty | Omnichannel Loyalty | Customer Engagement | 2019 | n/a |
In 2019 ALDO United States implemented Open Loyalty's Omnichannel Loyalty as a Customer Engagement initiative to unify rewards and program logic across digital and physical touchpoints. The implementation was scoped as part of ALDO's CRM and retail strategy covering the US, UK and Canada and aimed to centralize membership management and offer orchestration.
The Omnichannel Loyalty deployment installed a central loyalty engine configured to support membership tiers and dynamic offers, with API driven orchestration for web, mobile and in store channels. The solution exposed programmatic controls for tier rules and offer personalization, and was designed for high throughput as evidenced by a capacity to handle approximately 1500 concurrent API calls.
Rollout and operational coverage completed in about three months and extended across CRM, marketing, retail operations and customer service functions in the US, UK and Canada. Governance emphasized centralized rule configuration and API based event ingestion to maintain omnichannel consistency, and the implementation explicitly delivered improved customer retention while consolidating loyalty state across web, mobile and in store systems.
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Asia Commercial Bank | Banking and Financial Services | 13637 | $1.3B | Vietnam | Open Loyalty | Omnichannel Loyalty | Customer Engagement | 2020 | n/a |
In 2020, Asia Commercial Bank implemented the Omnichannel Loyalty application using Open Loyalty within the Customer Engagement category to establish a unified, bank-branded loyalty program aimed at driving engagement across retail and payments customers. The program was delivered as a dedicated loyalty application built on the Enterprise Edition of Open Loyalty and customized by ITC Group, with an explicit objective to extend the bank's existing loyalty scheme into a tiered, points-based omnichannel experience.
The implementation included a customer-facing web portal and native iOS and Android mobile applications, multilingual support in Vietnamese and English, and self-service registration that supports social media logins. Core functional modules implemented include tier management, points earning and redemption, rewards catalog covering categories such as beauty, travel, and dining, favorite brand tracking for personalized engagement, and partner onboarding to allow new vendors to join the rewards network.
Architecturally the solution used the Open Loyalty API layer to integrate the loyalty application into the bank environment, with explicit integrations to a gift and voucher management system and to a third party loyalty system that enables cross-program point conversion and redemption. To meet the bank security requirements the system was deployed on the bank's internal hosting infrastructure, and the implementation was engineered to support the operational scale reported by the bank, handling over 800,000 customers and more than 60,000 transactions daily.
Project governance followed Agile and Scrum delivery managed by ITC Group together with bank teams, completing scoping to go-live in three months. Administrative and operational controls delivered a 360 degree customer view for administrators and in-app management for levels, segments, points transfers and rewards, while collected behavioral data was instrumented within the Open Loyalty platform to support ongoing customer analytics and experience refinement.
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Equiva Vertriebs | Retail | 30 | $3M | Germany | Open Loyalty | Omnichannel Loyalty | Customer Engagement | 2023 | n/a |
In 2023, Equiva Vertriebs implemented Omnichannel Loyalty from Open Loyalty, deploying a mobile-first solution in the Customer Engagement category to modernize CRM and retail loyalty across Germany, Austria and Luxembourg. The project began in April 2023 and went live within months, establishing a centralized digital loyalty program for the retailer’s multi-country footprint.
The implementation configured core Omnichannel Loyalty capabilities including tiered loyalty structures, referral mechanics, and campaign modules, with mobile-first member enrollment and digital account management replacing paper-based customer tracking. Configuration focused on points and tier management, campaign orchestration for offers and referrals, and customer-facing mobile workflows aligned with in-store redemption and earning patterns.
Operational coverage targeted Equiva’s retail operations across the three countries and aligned loyalty membership with store-level customer engagement processes and CRM workflows. Rollout pacing was rapid and pragmatic, moving from pilot to full availability within months while maintaining retail continuity and member enrollment flows.
Governance centered on campaign cadence and tier qualification rules, with ongoing management of referrals and promotional campaigns through the Open Loyalty administrative console. Outcomes reported from the deployment included a reported 23 percent increase in average transaction value, a 42 percent increase in transactions, and a doubling of buying frequency, coinciding with the adoption of tiers, referrals and campaign modules.
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Retail | 300 | $446M | Germany | Open Loyalty | Omnichannel Loyalty | Customer Engagement | 2023 | n/a |
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