List of OpenX Lift Customers
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Since 2010, our global team of researchers has been studying OpenX Lift customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased OpenX Lift for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using OpenX Lift for Marketing Automation include: CarGurus, a United States based Automotive organisation with 1343 employees and revenues of $914.0 million, Condé Nast Britain, a United Kingdom based Media organisation with 750 employees and revenues of $140.0 million, Forbes Media, a United States based Media organisation with 500 employees and revenues of $100.0 million, Philly.com, a United States based Media organisation with 500 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using OpenX Lift, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The OpenX Lift customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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CarGurus | Automotive | 1343 | $914M | United States | OpenX Software | OpenX Lift | Marketing Automation | 2015 | n/a |
In 2015, CarGurus deployed OpenX Lift as part of its Marketing Automation portfolio to optimize publisher monetization and private marketplace deal execution. The initiative was scoped to CarGurus advertising inventory across US, UK, and Canada sites and aligned with programmatic revenue operations and ad operations objectives.
OpenX Lift was configured to emphasize yield optimization and ad server integrated workflows, implementing modules for yield management, private marketplace deal orchestration, and programmatic bid optimization. The deployment linked application level yield logic and deal orchestration with OpenX platform capabilities to centralize deal flows and automate bid and floor strategies.
Operational integrations included OpenX Bidder and OpenX SSP to surface OpenX procured PMP inventory and to connect ad server decisioning with demand side flows. Functionally the implementation affected ad operations, programmatic sales, and publisher partnerships by enabling centralized PMP management and standardized deal packaging.
Governance shifted toward a centralized PMP deal management process with coordinated workflows between CarGurus ad ops and OpenX teams, formalizing deal setup and yield review cadence. The engagement delivered an approximately 160% increase in OpenX procured PMP revenue and generated substantial CPM and programmatic lifts across US, UK, and Canada sites as reported in the case study.
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Condé Nast Britain | Media | 750 | $140M | United Kingdom | OpenX Software | OpenX Lift | Marketing Automation | 2015 | n/a |
In 2015, Condé Nast Britain implemented OpenX Lift to introduce programmatic trading and yield optimization across its UK publications. The deployment targeted advertising operations and centralized programmatic inventory management within the publisher commercial organization, aligning the initiative under the Marketing Automation category to support publisher sales and ad operations functions.
The OpenX Lift deployment incorporated ad server integration, yield optimization modules and bidder technologies, this module usage is inferred from the case study references to OpenX ad server integrated yield and bidder technologies rather than an explicit product citation. Functional capabilities implemented included programmatic trading, real-time bid management, yield management and brand safety and ad quality controls, consistent with publisher-focused programmatic tooling.
Operational scope covered Condé Nast Britain titles in the United Kingdom and affected sales, ad operations and yield management workflows by enabling centralized auction level controls and ad quality monitoring. Condé Nast reported over a 50% increase in programmatic advertising revenue and improved ability to manage brand safety and ad quality, outcomes attributed to the OpenX Lift programmatic stack.
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Forbes Media | Media | 500 | $100M | United States | OpenX Software | OpenX Lift | Marketing Automation | 2015 | n/a |
In 2015, Forbes Media deployed OpenX Lift on its website to support digital ad personalization and audience activation. OpenX Lift is used as a Marketing Automation solution embedded in Forbes.com to influence ad decisioning and on site user engagement. The implementation targets campaign orchestration, behavioral segmentation, personalization workflows, and campaign rule execution, reflecting common Marketing Automation capabilities. Forbes Media, a media company with 500 employees, runs the application within its digital publishing stack.
Configuration emphasized campaign management, audience segmentation, on site personalization, and analytics instrumentation consistent with Marketing Automation functionality. Operational responsibility centered with advertising operations and digital marketing teams managing campaign rules, creative rotation, and audience lists, with the implementation tied to site level event capture and decisioning flows. Governance focused on a centralized campaign catalog and editorial coordination to manage content and ad experience, with rollout staged through site level configuration rather than enterprise system integration. The deployment of OpenX Lift on Forbes.com demonstrates Forbes Media use of OpenX Lift for Marketing Automation within advertising operations and onsite engagement workflows.
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Media | 500 | $100M | United States | OpenX Software | OpenX Lift | Marketing Automation | 2015 | n/a |
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