List of Optable Platform Customers
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Since 2010, our global team of researchers has been studying Optable Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Optable Platform for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Optable Platform for Data Management Platform include: iHeartMedia, a United States based Media organisation with 8080 employees and revenues of $3.85 billion, Unity, a United States based Professional Services organisation with 7703 employees and revenues of $1.81 billion, Globe and Mail, a Canada based Media organisation with 1000 employees and revenues of $250.0 million and many others.
Contact us if you need a completed and verified list of companies using Optable Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Optable Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Globe and Mail | Media | 1000 | $250M | Canada | Optable | Optable Platform | Data Management Platform | 2025 | n/a | In 2025, The Globe and Mail implemented the Optable Platform as a Data Management Platform to support advertising measurement and attribution use cases across its publisher operations. The deployment targeted publisher and advertiser data collaboration to enable privacy-safe audience matching and measurement for commercial campaigns. The implementation centered on Optable clean room technology as the implemented module, providing a clean-room data collaboration environment to match ad-exposed readers with VIA Rail ticket purchasers. Configuration emphasized privacy-preserving matching and aggregated attribution workflows typical of data collaboration deployments, enabling cohort-level measurement without direct exchange of identifiable records. Integrations tied The Globe and Mail audience segments to VIA Rail purchase records and advertiser data sets, operating within Canada and focused on advertising and measurement use cases. The Optable Platform served as the orchestration layer for data ingestion, secure matching, and attribution reporting between publisher and advertiser datasets. Governance used the clean-room model to limit raw data sharing and to enforce privacy-safe measurement controls consistent with publisher and advertiser requirements. The published case study cites Optable clean room technology as the implemented module and reports a 20 percent increase in VIA Rail ticket sales as the outcome of the measurement and attribution program. | |
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iHeartMedia | Media | 8080 | $3.9B | United States | Optable | Optable Platform | Data Management Platform | 2025 | n/a | In 2025, iHeartMedia deployed Optable Platform, a Data Management Platform, to increase addressability across its United States audio inventory and enable programmatic audio monetization. The deployment was executed through a partnership between Optable and Triton Digital and centered on identity activation using Optable's ID Switchboard and a UID2 integration to surface identity signals to programmatic demand channels. Implementation focused on Optable Platform identity and activation modules, including ID Switchboard configuration for consent aware identifier resolution and audience activation workflows. The configuration emphasized publisher side identity stitching and activation capabilities typical of a Data Management Platform, enabling identity attribution and signal enrichment for audio inventory. Integrations were explicitly with Triton Digital and UID2, integrating identity signals into iHeartMedia programmatic supply paths and ad operations processes. Operational scope covered iHeartMedia US audio inventory and programmatic advertising functions, with implementation workstreams aligning product, ad operations, and sales teams to operationalize identity enriched inventory. Governance and rollout were coordinated across iHeartMedia, Optable, and Triton Digital to introduce identity activation controls and activation policies into existing ad serving and programmatic workflows. Reported outcomes from the initiative using Optable Platform included a 2.4x higher fill rate and a 26% increase in average daily advertiser spend, reflecting improved addressability for premium audio advertising. | |
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Unity | Professional Services | 7703 | $1.8B | United States | Optable | Optable Platform | Data Management Platform | 2025 | n/a | In 2025, Unity implemented the Optable Platform, a Data Management Platform, to power its new Audience Hub for brand marketers. The initiative delivered a privacy first audience collaboration and activation product focused on gaming audience activation and marketer-facing audience workflows. The Optable Platform deployment emphasized audience collaboration, consent aware data linking, enrichment, segmentation, and activation capabilities typical of a Data Management Platform. Configurations included privacy controls and audience sharing workflows to enable cross team collaboration inside the Audience Hub and to support marketer orchestration of campaign audiences. The implementation integrated the Optable Platform with third party data partners like Experian to enrich audience profiles and to operationalize those audiences across mobile and CTV channels. Activation flows were built to push enriched audiences into advertising channels and measurement endpoints to support campaign execution and engagement tracking. Operational scope covered Unity advertising and marketing teams working with brand marketers on gaming audience activation, with the Audience Hub used as the central collaboration and activation layer. Early beta results were reported as approximately 102.6% click through rate lift and approximately 103.6% overall engagement uplift, reflecting measured engagement improvements during initial activation. |
Buyer Intent: Companies Evaluating Optable Platform
- Cross Winds Wellness, a United States based Leisure and Hospitality organization with 10 Employees
- UBS, a Switzerland based Banking and Financial Services company with 106789 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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