List of OptiMine Insight Customers
Minneapolis, 55401-1750, MN,
United States
Since 2010, our global team of researchers has been studying OptiMine Insight customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased OptiMine Insight for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using OptiMine Insight for Marketing Analytics include: United Healthcare, a United States based Insurance organisation with 400000 employees and revenues of $400.28 billion, Best Buy, a United States based Retail organisation with 85000 employees and revenues of $41.53 billion, Aflac, a United States based Insurance organisation with 12785 employees and revenues of $18.84 billion and many others.
Contact us if you need a completed and verified list of companies using OptiMine Insight, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The OptiMine Insight customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Aflac | Insurance | 12785 | $18.8B | United States | OptiMine | OptiMine Insight | Marketing Analytics | 2020 | n/a | In 2020, Aflac implemented OptiMine Insight to support Marketing Analytics for lead generation and paid search in the United States. The deployment targeted cross-channel impact measurement and upper-funnel spend optimization within Aflac's marketing organization, linking campaign performance signals to media allocation decisions. OptiMine Insight was configured to run ad-level, privacy-safe models that generated campaign-level guidance, and the engagement emphasized a fast ramp-to-ROI with an ongoing model refresh cadence. The implementation used ad-level measurement and privacy-preserving modeling consistent with Marketing Analytics capabilities to produce actionable recommendations for paid search and lead generation workflows. Operational scope covered United States paid search and lead generation channels, where model outputs were integrated into campaign optimization workflows and budget reallocation processes. Governance included sustained model refresh and regular campaign-level guidance to ensure insights were operationalized by media planners and demand generation teams. Outcomes reported in the 2021 case study include a 14.05% increase in conversions and a reduction in cost-per-lead, attributed to OptiMine Insight's ad-level, privacy-safe modeling and continuous model refresh. The Aflac OptiMine Insight Marketing Analytics implementation tied analytic outputs directly to upper-funnel spend decisions and campaign optimization for measurable conversion improvements. | |
 |
Best Buy | Retail | 85000 | $41.5B | United States | OptiMine | OptiMine Insight | Marketing Analytics | 2024 | n/a | In 2024 Best Buy engaged OptiMine on a retail-media incrementality measurement engagement using OptiMine Insight. OptiMine Insight was applied as a Marketing Analytics solution to isolate true incremental impact in retail media, and findings were presented jointly at industry events in the United States. The engagement is documented as a joint presentation rather than a full case study, with emphasis on measurement methodology and transparency. OptiMine Insight was configured to support standard Marketing Analytics workflows for retail media, including experiment design and holdout testing, centralized measurement reporting, and dashboarded cohort analysis. The implementation focused on incrementality measurement and attribution workflows typical for retail-media use cases, aligning instrumentation and analytics to discern campaign level lift and responder segmentation. OptiMine Insight was used to operationalize those measurement steps and surface findings for stakeholder review. Operational coverage centered on Best Buy marketing and retail media teams in the United States, with joint presentation of methodology and results to industry peers to demonstrate how to isolate true incremental impact in retail media. Governance included standardized measurement protocols and collaborative review of experiment design and reporting, reflecting a focus on methodological rigor and cross-functional transparency. | |
 |
United Healthcare | Insurance | 400000 | $400.3B | United States | OptiMine | OptiMine Insight | Marketing Analytics | 2020 | n/a | In 2020 United Healthcare deployed OptiMine Insight as a Marketing Analytics capability to support marketing and customer acquisition operations across the United States. The engagement emphasized agile marketing measurement and optimization to inform campaign planning and channel investment decisions for national acquisition programs. OptiMine Insight was configured to deliver campaign level and channel level measurement, continuous model refresh, and optimization workflows that produced campaign level KPIs and attribution outputs for planners and media teams. The implementation centered on measurement automation, model retraining cadence, and analytic orchestration to surface actionable signals for paid acquisition and cross channel campaign testing. Operational coverage targeted United Healthcare marketing and customer acquisition teams in the United States, with governance instituted around continuous model refresh and feedback loops into campaign planning cycles. The case study reports an additional 18 million dollars in operating income in the first year and a 50x solution ROI associated with the OptiMine Insight deployment. |
Buyer Intent: Companies Evaluating OptiMine Insight
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||