List of Oracle Siebel Email Marketing Customers
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Since 2010, our global team of researchers has been studying Oracle Siebel Email Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Oracle Siebel Email Marketing for Transactional Email from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Oracle Siebel Email Marketing for Transactional Email include: American Airlines, a United States based Transportation organisation with 136900 employees and revenues of $54.21 billion, Sanlam, a South Africa based Insurance organisation with 21180 employees and revenues of $7.40 billion, TIM Brasil, a Brazil based Communications organisation with 9253 employees and revenues of $4.40 billion and many others.
Contact us if you need a completed and verified list of companies using Oracle Siebel Email Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Oracle Siebel Email Marketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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American Airlines | Transportation | 136900 | $54.2B | United States | Oracle | Oracle Siebel Email Marketing | Transactional Email | 2000 | Cognizant |
In 2000 American Airlines implemented Oracle Siebel Email Marketing as a component of its broader Siebel Marketing and AAdvantage loyalty platform. The Oracle Siebel Email Marketing deployment supports Transactional Email workloads linked to Siebel Loyalty and Siebel CRM, enabling personalized communications tied to loyalty events and account activity.
The implementation is embedded within the Siebel CRM architecture and was configured for campaign orchestration, recipient segmentation, template management, batch processing, and delivery tracking, consistent with Transactional Email functional workflows. American Airlines migrated and upgraded its Siebel environment to Oracle Cloud Infrastructure, and Oracle and Cognizant executed upgrades that delivered significant performance gains and reduced batch cycle times.
Operational ownership spans marketing and loyalty operations, where Siebel Email Marketing interfaces with the AAdvantage customer data store and campaign management processes to automate loyalty-triggered transactional messages. Governance was managed through Siebel Marketing change control and upgrade windows coordinated with Oracle and Cognizant, aligning operational workflows with the cloud migration and system performance improvements.
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Sanlam | Insurance | 21180 | $7.4B | South Africa | Oracle | Oracle Siebel Email Marketing | Transactional Email | 1999 | n/a |
In 1999, Sanlam implemented Oracle Siebel Email Marketing to centralize direct marketing and call center operations. The implementation began at Sanlam Life in South Africa and completed a phased rollout by late 2000, moving campaign execution and customer contact orchestration into a centralized platform.
The deployment explicitly supported email and campaign management, including campaign targeting and segmentation workflows to improve contact relevance and lead capture. Oracle Siebel Email Marketing was configured to manage campaign lists, schedule email sends, and route leads into call center queues, aligning Transactional Email capabilities with marketing execution and contact handling. Configuration emphasized campaign management and email template orchestration to standardize messaging across direct marketing channels.
Operational scope covered marketing and contact center business functions within Sanlam Life, centralizing campaign planning, lead capture, and call center response workflows. Governance followed a phased rollout model that centralized campaign ownership and standardized lead handoff processes to the call center. The implementation generated roughly 2,000 additional leads per month and improved call center efficiency as reported in the rollout summary.
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TIM Brasil | Communications | 9253 | $4.4B | Brazil | Oracle | Oracle Siebel Email Marketing | Transactional Email | 2022 | n/a |
In 2022, TIM Brasil implemented Oracle Siebel Email Marketing as part of a broader migration of its Siebel CRM into Oracle Cloud Infrastructure. Oracle Siebel Email Marketing was deployed as a Transactional Email capability within the cloud-hosted Siebel Marketing stack to support customer communications and campaign orchestration across the business.
The implementation centered on Siebel Marketing functional capabilities, including campaign orchestration, transactional messaging, audience segmentation and template management, aligned with standard Transactional Email workflows. Configuration work focused on embedding email campaign workflows into Siebel business objects, scheduling and automation of outbound messages, and instrumentation for delivery and engagement tracking.
Deployment architecture moved the mission-critical Siebel CRM environment to Oracle Cloud Infrastructure, with the Oracle Siebel Email Marketing module operating inside the cloud-hosted Siebel instance. The cloud migration and embedding of Siebel Email Marketing were reported to reduce infrastructure total cost of ownership by approximately 30 percent and to improve Siebel application performance by approximately 50 percent.
Governance and operational changes were implemented to align marketing, CRM operations and campaign QA around the cloud-hosted Siebel environment. The rollout was delivered as part of the modernization program, consolidating campaign orchestration and transactional email delivery into the Siebel Marketing function to centralize control of customer communications.
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Buyer Intent: Companies Evaluating Oracle Siebel Email Marketing
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