List of PC Optimum built on Eagle Eye AIR Customers
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Since 2010, our global team of researchers has been studying PC Optimum built on Eagle Eye AIR customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased PC Optimum built on Eagle Eye AIR for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using PC Optimum built on Eagle Eye AIR for Customer Loyalty include: Loblaw Companies, a Canada based Retail organisation with 220000 employees and revenues of $45.30 billion, Shoppers Drug Mart, a Canada based Retail organisation with 50000 employees and revenues of $11.91 billion, Joe Fresh Canada, a Canada based Retail organisation with 800 employees and revenues of $250.0 million and many others.
Contact us if you need a completed and verified list of companies using PC Optimum built on Eagle Eye AIR, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Joe Fresh Canada | Retail | 800 | $250M | Canada | In-House Applications | PC Optimum built on Eagle Eye AIR | Customer Loyalty | 2016 | n/a |
In 2016 Joe Fresh Canada integrated its apparel banner into PC Optimum built on Eagle Eye AIR, initiating an Eagle Eye relationship that established loyalty capabilities for the brand. The Eagle Eye engagement predated the unified PC Optimum program that went live in 2018, enabling banner wide point accrual and redemption across Loblaw banners and aligning Joe Fresh into the broader loyalty ecosystem.
PC Optimum built on Eagle Eye AIR was configured to deliver Customer Loyalty functionality focused on points earning and redemption, personalized offer issuance, and campaign orchestration. Implementation work emphasized member profile management, offer targeting rules, and real time offer delivery modules consistent with retail loyalty operations and campaign management workflows.
Operational integration connected Joe Fresh retail checkout and online channels into the loyalty system so apparel purchases could earn and redeem points via Eagle Eye AIR. The scope of the implementation covered merchandising and marketing workflows, store operations, and ecommerce channels for the Joe Fresh Canada banner, enabling coordinated offer delivery across physical and digital touch points.
Governance was organized at the banner and program level to operationalize unified offer rules and cross banner redemption, supporting personalized offers for Joe Fresh customers within the PC Optimum program. The integration improved cross banner redemption and personalized offers as part of the PC Optimum rollout.
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Loblaw Companies | Retail | 220000 | $45.3B | Canada | In-House Applications | PC Optimum built on Eagle Eye AIR | Customer Loyalty | 2016 | n/a |
In 2016 Loblaw Companies began a strategic initiative to underpin its loyalty program with Eagle Eye AIR, building the PC Optimum program. PC Optimum built on Eagle Eye AIR was implemented as a centralized Customer Loyalty platform across Canada, intended to unify reward issuance and redemption and to deliver personalized, omnichannel offers across Loblaw banners. The deployment targeted retail marketing, CRM, loyalty operations and campaign orchestration functions, and it was aligned to support both digital and in-store member engagement. The implementation was scoped to serve Loblaw's national footprint and the company’s in-house application ecosystem.
The technical configuration leveraged Eagle Eye AIR capabilities to manage offer lifecycle and real-time promotion orchestration, supporting modules for offer management, rules-based segmentation and targeting, real-time issuance and redemption, and loyalty wallet management. Configuration emphasized centralized member profiles and a unified offer catalog to enable consistent campaign execution across channels. Automation focused on real-time decisioning at transaction time and on orchestration of omnichannel delivery to member accounts. Functional workflows aligned loyalty program rules with marketing campaign schedules and personalized offer delivery.
Operational coverage extended across Loblaw banners and retail touchpoints in Canada, orchestrating offers across digital channels and physical stores to ensure coherent member experiences. The implementation connected Eagle Eye AIR to Loblaw’s in-house applications and channel endpoints to enable offer delivery, member identification and real-time redemption, while retaining centralized control of campaign rules. The platform managed the end-to-end flow from segmentation and offer issuance through transaction-level redemption and member account updates.
Governance and rollout began with the strategic relationship in 2016 and culminated in the unified PC Optimum program going live on February 1, 2018. The program launch produced millions of member conversions and high engagement across Loblaw banners, reflecting broad adoption of the Customer Loyalty platform. Operational governance centered on centralized offer catalogs, campaign controls and joint ownership by marketing and loyalty operations teams. Ongoing program management emphasized rules governance and campaign orchestration to maintain consistent omnichannel loyalty experiences.
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Shoppers Drug Mart | Retail | 50000 | $11.9B | Canada | In-House Applications | PC Optimum built on Eagle Eye AIR | Customer Loyalty | 2016 | n/a |
In 2016, Shoppers Drug Mart implemented PC Optimum built on Eagle Eye AIR for Customer Loyalty. The deployment underpins the unified PC Optimum program across Canada and is used to issue and redeem points and deliver personalized offers to pharmacy and beauty customers.
PC Optimum built on Eagle Eye AIR centralizes loyalty orchestration including point issuance and redemption, offer engine capabilities, and digital engagement workflows that support targeted promotions and personalized coupons. Configuration focused on CRM-oriented loyalty functions such as member account management, points ledger processing, and campaign segmentation, enabling consistent rule execution across retail touchpoints and digital channels.
The unified PC Optimum program launched February 1, 2018 as a conversion from Shoppers Optimum and was deployed banner-wide across Loblaw, producing millions of member conversions and high digital engagement. Governance activity emphasized centralized control of loyalty rules and campaign orchestration to align pharmacy and beauty merchandising with loyalty offers.
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