List of Pentana Traction CRM Customers
Melbourne, 3149, VIC,
Australia
Since 2010, our global team of researchers has been studying Pentana Traction CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Pentana Traction CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Pentana Traction CRM for CRM include: Eagers Automotive, a Australia based Automotive organisation with 8000 employees and revenues of $11.19 billion, Peter Warren Renault, a Australia based Automotive organisation with 1730 employees and revenues of $2.07 billion, Inchcape Australia, a Australia based Automotive organisation with 1200 employees and revenues of $880.0 million and many others.
Contact us if you need a completed and verified list of companies using Pentana Traction CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Pentana Traction CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Eagers Automotive | Automotive | 8000 | $11.2B | Australia | Pentana Solutions | Pentana Traction CRM | CRM | 2020 | n/a |
In 2020, Eagers Automotive implemented Pentana Traction CRM. This record represents an inferred Pentana Traction CRM deployment targeting CRM and aftersales functions in Australia, identified through Eagers' inclusion in Pentana Solutions' dealer ecosystem.
Pentana Traction CRM was configured to deliver core CRM capabilities including customer master and contact management, lead and opportunity tracking, service and aftersales scheduling, and parts and service workflow management. Configuration work emphasized customer communications, service history and warranty records, and CRM reporting and analytics features aligned with dealer aftersales processes.
The deployment leveraged Pentana's eraPower partner ecosystem to enable integrations explicitly referenced in public announcements, including buy now pay later BNPL connections and DMS access for parts and service data exchange. These integrations were implemented to synchronize parts inventory and service job status with CRM records, and to surface transaction financing options within service and parts workflows.
Operational scope concentrated on sales, aftersales and finance functions across Eagers Automotive's Australian dealer network, with governance and rollout coordinated through the dealer group and Pentana Solutions' platform controls. Governance and process changes included role based access controls, standardized service and sales workflows, and integration governance to manage DMS and BNPL connectors across dealers.
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Inchcape Australia | Automotive | 1200 | $880M | Australia | Pentana Solutions | Pentana Traction CRM | CRM | 2020 | n/a |
In 2020, Inchcape Australia is cited as an inferred customer of Pentana Traction CRM, a CRM, based on industry coverage that includes Inchcape Australasia among dealer groups reachable through Pentana Solutions eraPower DMS network. The reference positions Pentana Traction CRM in a CRM role for aftersales and customer relationship management within Inchcape's dealer ecosystem.
Pentana Traction CRM is inferred to be applied to core CRM and aftersales workflows, including customer record management, aftersales case management, service scheduling orchestration, parts and opportunity capture, and campaign management. The narrative reflects standard CRM functional modules aligned to service and retail operations rather than enterprise back office finance or HR modules.
The inference is supported by Inchcape Australasia appearing in coverage about Pentana integrations, which indicates linkage between Pentana Traction CRM and the Pentana eraPower DMS network to enable DMS to CRM data flows across dealer groups. Operational coverage is described at the dealer network level, impacting aftersales, service, parts, and retail sales functions across the Australasia region.
Deployment and rollout would have required dealer onboarding and data governance processes to manage shared DMS and CRM records, with functional ownership centered on aftersales and customer operations. The record represents an inferred Pentana Traction CRM customer win rather than a vendor disclosed case study.
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Peter Warren Renault | Automotive | 1730 | $2.1B | Australia | Pentana Solutions | Pentana Traction CRM | CRM | 2023 | n/a |
In 2023 Peter Warren Renault is recorded as a purchaser and user of Pentana Solutions eraPower DMS and is inferred to use Pentana Traction CRM, with the application classified under the CRM Apps Category and oriented toward aftersales and customer engagement in Australia. This placement links the company name Peter Warren Renault with Pentana Traction CRM and the CRM Apps Category within the dealer group technology footprint.
The inferred Pentana Traction CRM implementation is consistent with CRM-class functional modules for automotive aftersales, including centralized customer records, service scheduling and reminders, service history and repair order linkage, campaign and communications management, and customer case tracking for warranty and recall workflows. Pentana Traction CRM is described in the same context as providing typical CRM capabilities for customer lifecycle orchestration, contact management, and service-driven engagement for dealer operations.
Integration signals point to alignment between Pentana Traction CRM and Pentana Solutions eraPower DMS within the dealer software stack, indicating transactional data flow between DMS and CRM for service, parts and customer contact reconciliation. Operational scope is focused on dealer aftersales and customer engagement across the Australian business, with governance likely oriented toward centralized customer data, standardized service workflows, and coordinated communications between service, parts and sales functions.
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