List of Perpetua Customers
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Since 2010, our global team of researchers has been studying Perpetua customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Perpetua for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Perpetua for Digital Advertising Platform include: Crocs, a United States based Retail organisation with 7910 employees and revenues of $4.10 billion, Hero Cosmetics, a United States based Consumer Packaged Goods organisation with 140 employees and revenues of $35.0 million, BeekeeperS Naturals., a Canada based Distribution organisation with 2 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Perpetua, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Perpetua customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BeekeeperS Naturals. | Distribution | 2 | $1M | Canada | Perpetua | Perpetua | Digital Advertising Platform | 2023 | n/a |
In 2023, BeekeeperS Naturals implemented Perpetua as its Digital Advertising Platform to support marketing and digital advertising activities for United States campaigns. The deployment prioritized audience targeting, campaign orchestration, and measurement to support both mid funnel performance and upper funnel customer acquisition workflows.
Perpetua Labs used Amazon Marketing Cloud, AMC, to build custom AMC Audiences and activated Amazon DSP through Perpetua to operationalize programmatic buys and audience activation. Configuration and operational work focused on custom audience construction, signal mapping for targeting, DSP activation for media execution, and analytics linkage between AMC outputs and campaign events.
The marketing engagement in the United States produced a 33% higher ROAS in a 30 day campaign and an upper funnel test that achieved a 100% new customer purchase rate, per the Amazon Ads case study. These results reflect a concentrated impact on marketing and digital advertising functions, including audience segmentation, media buying workflows, and measurement processes.
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Crocs | Retail | 7910 | $4.1B | United States | Perpetua | Perpetua | Digital Advertising Platform | 2023 | n/a |
In 2023 Crocs deployed Perpetua as its Digital Advertising Platform to support U.S. marketing and new-to-brand acquisition efforts. The engagement with Perpetua was focused on paid media orchestration within the United States and centered on advertising-driven customer acquisition for retail and e-commerce teams.
Perpetua implementation emphasized audience targeting and media allocation capabilities, using Amazon Marketing Cloud derived insights to inform segmentation and programmatic buys. Functional capabilities included InMarket and Lifestyle audience targeting, campaign optimization workflows, and performance analytics to govern bid and budget allocation decisions.
The deployment integrated Perpetua with Amazon Marketing Cloud and Amazon DSP for measurement and activation, enabling a closed loop between data-driven insights and programmatic demand side platform executions. Operational coverage was concentrated on Crocs marketing and e-commerce functions in the United States, aligning media planning, activation, and analytics across paid Amazon and off-Amazon channels.
Governance and workflow changes supported campaign orchestration and audience segmentation tied to acquisition objectives, with measurement workflows using Amazon Marketing Cloud outputs to reallocate media. According to Perpetua published help content, the engagement produced a 43% increase in branded searches in month one, a 147% increase in off-Amazon branded searches after Prime Day, and notable reductions in cost-per-detailed-page-view alongside improved ROAS.
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Hero Cosmetics | Consumer Packaged Goods | 140 | $35M | United States | Perpetua | Perpetua | Digital Advertising Platform | 2021 | n/a |
In 2021, Hero Cosmetics implemented Perpetua as its Digital Advertising Platform to scale omnichannel marketplace advertising. Perpetua was deployed to centralize advertising across Amazon, Target, Walmart, Instacart, Ulta and GoPuff, aligning marketplace campaign management with SKU level goals and assortment level objectives.
Perpetua provided SKU level goal setting and access to marketplace betas to drive expansion, enabling configuration of campaigns and automated bid and budget allocation at the SKU and marketplace level. The implementation leveraged Perpetua capabilities for omnichannel campaign orchestration, automated optimization and attribution controls to manage performance across multiple retail endpoints.
Integration work focused on marketplace advertising endpoints for Amazon, Target, Walmart, Instacart, Ulta and GoPuff, with operational coverage concentrated on marketing and eCommerce teams in the United States. Rollout activities emphasized enrollment in marketplace betas and the institutionalization of SKU level goals to synchronize assortment strategy, creative deployment and bidding across channels.
Governance introduced centrally managed SKU goals and a coordinated process for marketplace beta participation and experimentation, supporting cross functional alignment between advertising and merchandising. According to Perpetua's case write up the implementation delivered a 3x increase in attributed sales and a 222% increase in impressions.
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