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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

List of Phrase TMS Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
EET Group Distribution 750 $680M Denmark Phrase Phrase TMS Natural Language Processing 2022 n/a In 2022, EET Group implemented Phrase TMS to fully automate marketing and campaign translation workflows across Europe. The deployment positioned Phrase TMS as the central Natural Language Processing platform for marketing and content localization, spanning 24 European markets and 19 languages and serving campaign and marketing teams. Phrase TMS configuration focused on end-to-end workflow orchestration, translation memory reuse, and automated asset routing from campaign sources to localization queues and back. The implementation leveraged Phrase TMS capabilities for workflow automation and localization management to reduce manual handoffs and accelerate campaign-ready content. The project integrated Phrase TMS with Adnuntius to remove manual upload and download steps, with the integration delivered by specialists Working Minds. Governance and process changes centralized localization workflows and approved asset flows across the 24-market footprint, and the integration eliminated manual steps and saved an estimated 100 working hours per year.
Inbank Estonia Banking and Financial Services 370 $78M Estonia Phrase Phrase TMS Natural Language Processing 2025 n/a In 2025 Inbank Estonia implemented Phrase TMS as a cloud-based Phrase TMS deployment to manage their website localization, classifying the solution under Natural Language Processing. The implementation places Phrase TMS at the center of web content localization workflows, standardizing translation handoffs and in-context content updates for customer-facing digital interfaces. Phrase TMS configuration emphasizes core translation management capabilities common to the category, including translation memory reuse, terminology management, workflow automation for translation and review, and an in-context editor for web UI strings. The deployment is structured to handle web file formats and iterative content pushes to the site, enabling continuous localization rather than batch translation projects. Operational scope for Phrase TMS covers digital channels tied to the company website, and impacts business functions responsible for product content, marketing copy, and customer support knowledge base items. Integrations are focused on the website content delivery pipeline and content staging processes, enabling translators and reviewers to work directly against live or staged web assets. Governance around Phrase TMS implementation includes role-based access for translators and reviewers, defined review cycles for published web copy, and centralized terminology governance to maintain linguistic consistency across customer touchpoints. Rollout and adoption emphasize embedding Phrase TMS into existing web publishing processes, with operational ownership retained by digital product and content teams.
Tito Leisure and Hospitality 10 $2M Ireland Phrase Phrase TMS Natural Language Processing 2019 n/a In 2019 Tito implemented Phrase TMS to streamline software localization for its Ruby on Rails ticketing platform. Phrase TMS is a Natural Language Processing application used to centralize translation management for product interfaces and external customer flows, with the checkout available in 17 languages and new language rollouts taking about a week. The implementation emphasized Phrase TMS translation memory features and centralized translation management, enabling the small engineering team to manage strings and localization assets from a single TMS console. Configuration focused on mapping Rails locale files and extracting translatable resources into Phrase TMS, while maintaining developer workflow efficiency and minimizing manual handoffs. Operational scope covered product and checkout localization across Tito's European footprint, with the developer team owning integrations between the Rails codebase and Phrase TMS. The deployment model reflects a hosted TMS integrated into the application development lifecycle, supporting iterative language releases and in-context translation handoff between engineers and localization contributors. Governance changes centered on centralizing translation ownership and embedding localization into normal release cadence, which supported faster language rollouts. Phrase TMS was referenced in the case study for its translation-memory capabilities and role in improving developer workflow efficiency for product localization.
Professional Services 120 $3M Japan Phrase Phrase TMS Natural Language Processing 2023 n/a
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FAQ - APPS RUN THE WORLD Phrase TMS Coverage

Phrase TMS is a Natural Language Processing solution from Phrase.

Companies worldwide use Phrase TMS, from small firms to large enterprises across 21+ industries.

Organizations such as EET Group, Inbank Estonia, TransLingo Japan and Tito are recorded users of Phrase TMS for Natural Language Processing.

Companies using Phrase TMS are most concentrated in Distribution, Banking and Financial Services and Professional Services, with adoption spanning over 21 industries.

Companies using Phrase TMS are most concentrated in Denmark, Estonia and Japan, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Phrase TMS across Americas, EMEA, and APAC.

Companies using Phrase TMS range from small businesses with 0-100 employees - 25%, to mid-sized firms with 101-1,000 employees - 75%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Phrase TMS include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Phrase TMS customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Natural Language Processing.