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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

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List of PIA Dymatrix DynaCampaign Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
1. FC Koeln Germany Leisure and Hospitality 400 $164M Germany PIA Dymatrix PIA Dymatrix DynaCampaign Marketing Automation 2015 n/a In 2015, 1. FC Koeln implemented PIA Dymatrix DynaCampaign in a Marketing Automation deployment to consolidate fan data from ticketing, merchandising and membership systems. The implementation was positioned within the club's CRM and online marketing strategy to build unified fan profiles and enable personalized fan communications. PIA Dymatrix DynaCampaign was configured to provide audience management, segmentation and campaign orchestration capabilities, enabling cross-channel campaign design, scheduling and personalized messaging. The configuration emphasized merchandising promotion workflows and segmentation logic to support targeted offers and fan lifecycle campaigns. Integrations connected ticketing, merchandising and membership systems to centralize identity resolution and to feed segmentation and triggering rules, with operational scope covering the club's commercial, CRM and online marketing teams. Governance centralized campaign approval and data hygiene within those teams, and the rollout targeted improved fan engagement, finer segmentation and merchandising uplift for the Bundesliga club.
Breuninger Retail 6500 $1.2B Germany PIA Dymatrix PIA Dymatrix DynaCampaign Marketing Automation 2020 n/a In 2020 Breuninger implemented PIA Dymatrix DynaCampaign for Marketing Automation to centralize campaign management across lettershop, email and mobile app channels. The deployment targeted Breuninger's German retail operations and aligned marketing and CRM campaign execution under a single automation platform. The PIA Dymatrix DynaCampaign implementation was configured for campaign orchestration and channel management, with automated workflows for segmentation, scheduling and multi channel message delivery. Reporting and analytics modules were enabled to consolidate campaign metrics and to feed marketing reporting pipelines, reflecting standard Marketing Automation functional patterns. Operational coverage focused on CRM and marketing departments across Breuninger's retail organization, with integrations to synchronize campaign data into CRM and internal marketing reporting systems. Governance was centralized through shared templates, approval workflows and role based access controls to standardize campaign production, and the rollout delivered improved automation and reporting for CRM and marketing as part of ongoing campaign operations.
Lidl Retail 376000 $134.2B Germany PIA Dymatrix PIA Dymatrix DynaCampaign Marketing Automation 2016 n/a In 2016, Lidl implemented PIA Dymatrix DynaCampaign to run portal-wide, multi-channel marketing campaigns and reduce campaign scatter. The deployment addressed Lidl E-Commerce International needs by consolidating shop and travel customer data into a centralized data warehouse that fed the application. PIA Dymatrix DynaCampaign was configured for core Marketing Automation workflows including cross-channel campaign orchestration, audience segmentation and targeting, scheduled campaign execution, and personalized offer delivery. The implementation emphasized campaign orchestration and automated channel sequencing to support synchronized email, web portal, and promotional touchpoints. The solution integrated with the consolidated data warehouse holding shop and travel customer records, enabling unified customer profiles to drive CRM and marketing execution across Lidl's German e-commerce portals. Operational coverage was portal-wide within Lidl Germany, focusing on e-commerce marketing and CRM functions rather than store-level point of sale operations. Governance was reorganized to centralize campaign planning and reduce scatter, introducing portal-level campaign controls and standardized segmentation workflows. Outcomes reported by the program included improved targeted offer delivery and increased campaign effectiveness for Lidl's German e-commerce portals as a result of the PIA Dymatrix DynaCampaign Marketing Automation deployment.
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