List of Piano Activation Customers
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Since 2010, our global team of researchers has been studying Piano Activation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Piano Activation for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Piano Activation for Marketing Automation include: CNBC, a United States based Media organisation with 3800 employees and revenues of $820.0 million, Polaris Media, a Norway based Media organisation with 1308 employees and revenues of $416.5 million, Kathimerini Publishing, a Greece based Media organisation with 613 employees and revenues of $220.0 million and many others.
Contact us if you need a completed and verified list of companies using Piano Activation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Piano Activation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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CNBC | Media | 3800 | $820M | United States | Piano Software | Piano Activation | Marketing Automation | 2023 | n/a | In 2023, CNBC deployed Piano Activation from Piano Software to drive experimentation and subscriber journey optimization for its CNBC Pro product in the United States. The deployment focused on Marketing Automation capabilities to test pricing, free trials and conversion touch points within the subscription funnel. The implementation used Piano Composer, VX and Piano Strategic Services to design and execute A/B tests across pricing offers, trial mechanics and other points in the subscription journey. Piano Activation and Composer were used to orchestrate personalized experiences and target segments, while VX handled experience variation and delivery. Piano Strategic Services supported experiment design, statistical validation and measurement workflows. Operational scope concentrated on CNBC Pro subscribers in the United States and involved marketing, product and analytics teams responsible for conversion and retention. The program established an iterative testing culture and governance around experiment prioritization and result review, enabling faster decision-making. According to the Piano case study, tests produced statistically significant results that informed pricing and trial policies. | |
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Kathimerini Publishing | Media | 613 | $220M | Greece | Piano Software | Piano Activation | Marketing Automation | 2023 | n/a | In 2023 Kathimerini Publishing implemented Piano Activation to overhaul its newsletter strategy within the Marketing Automation category. The deployment targeted publisher-led acquisition, subscription conversion and retention workflows, using Piano’s newsletter functionality and Activation Insights to drive personalized and segmented email programs. The implementation included CMS integration to surface content-driven segments and triggered onboarding sequences to convert new subscribers and support lifecycle engagement. Piano Activation was configured to deliver segmented campaigns, personalization rules, and automated onboarding flows, with Activation Insights providing behavioral signals for real-time audience targeting. Functional capabilities implemented included newsletter composition and delivery, email segmentation and personalization, triggered onboarding sequences, and analytics for campaign optimization. The integration with the CMS enabled content-aware segmentation and automated campaign triggers based on editorial publishing events. Operational scope focused on Kathimerini’s subscription and audience teams, with the application orchestrating end-to-end newsletter acquisition and retention journeys. The rollout emphasized lifecycle orchestration and triggered email workflows to support subscription conversion and retention for the publisher. As a result Kathimerini grew newsletter subscribers from 10,000 in March 2023 to 250,000 by March 2025, and achieved a 1,400% increase in newsletter-driven sessions in Greece. | |
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Polaris Media | Media | 1308 | $416M | Norway | Piano Software | Piano Activation | Marketing Automation | 2023 | n/a | In 2023, Polaris Media implemented Piano Activation as a Marketing Automation platform to support paywall experimentation and personalized subscription offers for Polaris Media Sør and 21 regional publishers across Norway. The deployment focused on converting anonymous and known audiences into subscribers through targeted paywall variations and segmented messaging, using Piano Activation to operationalize testing workflows. Configuration centered on Piano Activation features aligned to activation and audience orchestration, with explicit use of Activation Composer and audience and subscription features to build and execute A/B tests and personalized paywall experiences. The implementation included creation of segmented audiences, rule-based offer delivery, and multi-variant paywall experiments to iterate on price and content gating strategies. Operational coverage spanned marketing, product, and subscription teams across the regional publisher network, with the system governing offer targeting and subscription lifecycle touches. The rollout supported centralized test design alongside localized execution, enabling regional editors and subscription managers to apply segment rules and test variants within a common Marketing Automation framework. Governance emphasized a structured experimentation program and standardized workflows for test creation, audience definition, and offer publication, enabling controlled rollouts of paywall variants across sites. Data-driven decision making was embedded in the process through iterative A/B testing and audience segmentation managed within Piano Activation. The implementation of Piano Activation drove higher conversions and subscription growth across Norway, as A/B tested paywall formats and personalized targeting increased subscription acquisition at the regional publisher level. |
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