List of Pinnion Customers
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Since 2010, our global team of researchers has been studying Pinnion customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Pinnion for Survey and Questionnaire from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Pinnion for Survey and Questionnaire include: Novo Nordisk, a Denmark based Life Sciences organisation with 78554 employees and revenues of $45.92 billion, The Wall Street Journal, a United States based Media organisation with 5000 employees and revenues of $900.0 million, Time Inc., a United States based Media organisation with 310 employees and revenues of $65.0 million and many others.
Contact us if you need a completed and verified list of companies using Pinnion, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Pinnion customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Novo Nordisk | Life Sciences | 78554 | $45.9B | Denmark | Pinnion | Pinnion | Survey and Questionnaire | 2018 | n/a |
In 2018, Novo Nordisk implemented Pinnion, a Survey and Questionnaire application, to collect audience and market feedback in a publishing and marketing context across Europe. The deployment targeted marketing and publishing teams and was positioned to capture campaign and audience responses during content publication cycles.
Pinnion was configured to leverage audience response and publishing modules to run surveys, capture respondent feedback, and distribute findings to campaign stakeholders. Implementation activities concentrated on survey design, respondent management, and automated reporting workflows common to Survey and Questionnaire solutions. The Pinnion application supported real time collection and aggregation of responses to inform ongoing campaign adjustments.
Operational coverage was focused on European publishing and marketing operations within Novo Nordisk, integrating survey outputs into existing campaign processes and stakeholder review cycles. Governance emphasized standardized questionnaire templates and centralized reporting to ensure consistent market feedback capture across sites. The engagement is reported to have delivered faster, real time insights for campaigns, improving the speed at which marketing and publishing teams received audience and market feedback.
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The Wall Street Journal | Media | 5000 | $900M | United States | Pinnion | Pinnion | Survey and Questionnaire | 2016 | n/a |
In 2016, The Wall Street Journal implemented Pinnion as a Survey and Questionnaire application to run audience surveys and interactive polling across its North America readership. The deployment targeted faster collection of real-time reader feedback to inform editorial decisioning and engagement strategies.
The Wall Street Journal configured Pinnion with audience response and publishing modules inferred from vendor listings, enabling rapid creation and publication of short-form polls and surveys. Pinnion was set up for mobile-friendly distribution, question branching typical of Survey and Questionnaire systems, and response summaries were surfaced to editorial dashboards for rapid consumption.
Operational scope centered on newsroom editorial teams in North America, embedding polling workflows into article production and editorial calendars so journalists and editors could commission and publish polls during active news cycles. Governance emphasized editorial review and publication controls to manage survey cadence and audience sampling, and the work was aimed at increasing real-time reader feedback for editorial use.
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Time Inc. | Media | 310 | $65M | United States | Pinnion | Pinnion | Survey and Questionnaire | 2017 | n/a |
In 2017, Time Inc. implemented Pinnion, deploying the Pinnion application as a Survey and Questionnaire solution. The implementation targeted publishing and audience-engagement surveys across the United States to inform editorial and advertising decisions.
The deployment emphasized publishing and analytics modules, leveraging Pinnion's survey creation, distribution, response capture, and reporting capabilities to instrument audience feedback loops. Configuration concentrated on survey templates tailored to editorial research and advertising audience profiling, and analytics workflows that produced segment-level reporting to support content planning and ad targeting.
Operational ownership rested with editorial and advertising teams, who used Pinnion surveys to feed content planning cycles and to refine targeting criteria for campaign sales. Governance focused on standardized survey schedules and reporting handoffs into editorial planning and ad sales processes, enabling repeatable audience measurement and decision workflows.
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Buyer Intent: Companies Evaluating Pinnion
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