List of Pivotal Tracker Customers
San Francisco, 94103, CA,
United States
Since 2010, our global team of researchers has been studying Pivotal Tracker customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Pivotal Tracker for Application Lifecycle Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Pivotal Tracker for Application Lifecycle Management include: Twitter, Inc., a United States based Media organisation with 7500 employees and revenues of $5.08 billion, Groupon, a United States based Retail organisation with 2213 employees and revenues of $515.0 million, Whole Whale, a United States based Professional Services organisation with 25 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using Pivotal Tracker, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Pivotal Tracker customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Groupon | Retail | 2213 | $515M | United States | Pivotal Tracker | Pivotal Tracker | Application Lifecycle Management | 2012 | n/a |
In 2012, Groupon implemented Pivotal Tracker as an Application Lifecycle Management solution to coordinate software development and product teams in the United States. Press coverage referencing Pivotal Labs identifies Groupon as an early Pivotal Tracker customer using the application to organize engineering sprints and feature delivery.
The Pivotal Tracker deployment centered on core Application Lifecycle Management capabilities such as iterative sprint planning, story and backlog management, task-level tracking, and collaborative story acceptance workflows. Teams used Pivotal Tracker to create and sequence user stories, maintain an iteration cadence, and provide a single source of truth for ongoing feature work and sprint scope.
Operational scope focused on product management and engineering organizations within Groupon in the United States, aligning product prioritization with engineering execution. Governance changes emphasized cadence driven sprint planning and centralized visibility into feature delivery, enabling coordinated handoffs between product owners and engineering teams as described in public reports.
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Twitter, Inc. | Media | 7500 | $5.1B | United States | Pivotal Tracker | Pivotal Tracker | Application Lifecycle Management | 2012 | n/a |
In 2012, Twitter, Inc. implemented Pivotal Tracker as its Application Lifecycle Management solution to support product engineering and Agile development in the United States. The deployment positioned Pivotal Tracker to provide a single source of truth for story and feature flow, aligning engineering work with product priorities across iterative delivery cycles.
Pivotal Tracker was configured to manage product backlogs, story tracking, prioritization, and iteration planning, using workflow state tracking and release cadence artifacts common to Application Lifecycle Management tools. The implementation emphasized visibility into sprint progress and prioritization decisions, supporting product management and engineering collaboration.
Public reporting around Pivotal Labs' acquisition records Twitter as a customer of Pivotal's development practices and Pivotal Tracker, indicating the tool supported engineering workflow and prioritization. Operationally the use case centered on Twitter's product engineering organization in the United States, embedding Tracker into Agile planning and day to day execution practices.
Governance focused on standardizing backlog hygiene and iteration ceremonies to create shared accountability between product and engineering, with Tracker serving as the operational platform for backlog grooming and release planning. The narrative reflects a typical Application Lifecycle Management implementation that centralized workflow orchestration and prioritization for product engineering teams.
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Whole Whale | Professional Services | 25 | $3M | United States | Pivotal Tracker | Pivotal Tracker | Application Lifecycle Management | 2015 | n/a |
In 2015, Whole Whale implemented Pivotal Tracker to manage cross-client and internal product sprints for its nonprofit-focused digital engagements in the United States. The deployment used Pivotal Tracker as an Application Lifecycle Management platform to centralize sprint planning, backlog management, and cross-project visibility across client work and an internal SMS product.
Configuration emphasized project workspaces and sprint-based iteration workflows, with teams organizing work into stories, epics, and releases to standardize cadence across engagements. For a 25-person professional services firm, the practical architecture consisted of SaaS-hosted Pivotal Tracker workspaces provisioned per client engagement and for the internal product, enabling shared boards and real-time status tracking for product engineering and delivery teams.
Operational scope covered software development and product engineering functions across client projects and the internal SMS product, with no named system integrations documented. Governance and process changes centered on unified sprint cadences, centralized backlog grooming, and cross-project load visibility to surface scheduling conflicts and coordinate delivery across engagements. The implementation of Pivotal Tracker delivered improved sprint load visibility and a more consistent delivery cadence across client projects and the internal product, outcomes reported by Whole Whale.
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Buyer Intent: Companies Evaluating Pivotal Tracker
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