List of Piwik PRO Customers
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Since 2010, our global team of researchers has been studying Piwik PRO customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Piwik PRO for Marketing Analytics, Tag Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Piwik PRO for Marketing Analytics, Tag Management include: CAK Netherlands, a Netherlands based Government organisation with 1000 employees and revenues of $34.56 billion, Ferrero Italy, a Italy based Consumer Packaged Goods organisation with 47000 employees and revenues of $17.00 billion, Sozialversicherung Der Selbstaendigen Austria, a Austria based Government organisation with 2000 employees and revenues of $14.12 billion, Ile-de-France Mobilites France, a France based Government organisation with 650 employees and revenues of $13.93 billion, Škoda Auto, a Czech Republic based Automotive organisation with 2312 employees and revenues of $10.05 billion and many others.
Contact us if you need a completed and verified list of companies using Piwik PRO, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Piwik PRO customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Acierto Spain | Insurance | 83 | $21M | Spain | Piwik PRO | Piwik PRO | Marketing Analytics,Tag Management | 2023 | n/a |
In 2023, Acierto Spain implemented Piwik PRO on its public website to provide Marketing Analytics,Tag Management capabilities. The deployment uses Piwik PRO as the primary analytics and tag management application for site-level instrumentation and data capture across consumer-facing pages.
The implementation centers on Piwik PRO analytics collection and the Piwik PRO tag management layer, with configuration for pageview and event tracking, conversion tagging, audience segmentation, and dashboarding for marketing reporting. Privacy-aware configuration and consent management controls were applied consistent with category expectations to support compliant data capture workflows.
Operational coverage is focused on the corporate website and is positioned to serve the marketing and digital product teams in Spain, with analytics feeds used for campaign measurement, behavioral analysis, and site optimization. Role-based access and tag governance processes were established to control tag publishing and analytics configuration, supporting coordinated change control between marketing operations and IT.
Governance emphasizes tag inventory management, formalized publishing workflows, and administrator role segregation inside Piwik PRO, enabling controlled rollout of new tracking and measurement schemes on the website. Piwik PRO is stated as the site-level Marketing Analytics,Tag Management application used by Acierto Spain.
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ActionAid Italy | Non Profit | 105 | $59M | Italy | Piwik PRO | Piwik PRO | Marketing Analytics,Tag Management | 2024 | n/a |
In 2024, ActionAid Italy deployed Piwik PRO on its website to centralize digital measurement and tag control. The deployment positions Piwik PRO as the primary Marketing Analytics,Tag Management application for the organization, supporting marketing and digital communications functions across the public site.
The implementation configures core analytics and tag management capabilities within Piwik PRO, including page view and event tracking, custom reporting and dashboards, audience segmentation, and tag orchestration for modular script control. The configuration emphasizes privacy aware data collection and first party measurement consistent with Marketing Analytics,Tag Management workflows.
Operational scope is the ActionAid Italy website, where Piwik PRO is instrumented to capture behavioral data and deliver reporting to marketing and digital teams. Data collection and tag deployments are managed through the Piwik PRO interface and integrated into site templates and content management delivery where necessary.
Governance and process changes focus on tag governance and analytics stewardship, with documented tracking plans, naming conventions, and access rules to control data visibility. Rollout was executed as a site level deployment, with ongoing configuration managed by internal digital stakeholders using Piwik PRO as the authoritative analytics and tag management platform.
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Aeres Netherlands | Education | 2087 | $243M | Netherlands | Piwik PRO | Piwik PRO | Marketing Analytics,Tag Management | 2023 | n/a |
In 2023, Aeres Netherlands implemented Piwik PRO on its public website, deploying the Piwik PRO platform to centralize digital measurement. The work explicitly targets Marketing Analytics,Tag Management capabilities to provide unified web measurement and tag orchestration for the institution's online presence.
The implementation configures Piwik PRO analytics and tag management functionality to capture pageviews, event level interactions, and institution specific custom dimensions consistent with education content workflows. Implementation tasks included data layer design, tag governance rules, and privacy aware data collection practices aligned with applicable regional regulations.
Operational ownership was assigned to the marketing and digital teams, who manage tag deployment, event taxonomy, and reporting workflows within Piwik PRO. Governance established a formal approval and change control process for tags and analytics instrumentation, creating a single source of measurement for the Aeres website and standardizing analytics operations for web content stakeholders.
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Distribution | 70 | $20M | United Kingdom | Piwik PRO | Piwik PRO | Marketing Analytics,Tag Management | 2023 | n/a |
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Professional Services | 50 | $21M | Italy | Piwik PRO | Piwik PRO | Marketing Analytics,Tag Management | 2022 | n/a |
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Retail | 5000 | $667M | France | Piwik PRO | Piwik PRO | Marketing Analytics,Tag Management | 2023 | n/a |
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Retail | 1000 | $164M | Spain | Piwik PRO | Piwik PRO | Marketing Analytics,Tag Management | 2023 | n/a |
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Retail | 5560 | $1.6B | Hungary | Piwik PRO | Piwik PRO | Marketing Analytics,Tag Management | 2020 | n/a |
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Transportation | 13000 | $3.1B | France | Piwik PRO | Piwik PRO | Marketing Analytics,Tag Management | 2023 | n/a |
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Professional Services | 1537 | $441M | Germany | Piwik PRO | Piwik PRO | Marketing Analytics,Tag Management | 2023 | n/a |
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Buyer Intent: Companies Evaluating Piwik PRO
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