List of Pop Customers
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Since 2010, our global team of researchers has been studying Pop customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Pop for Audio Video and Web Conferencing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Pop for Audio Video and Web Conferencing include: Citrix, a United States based Professional Services organisation with 9000 employees and revenues of $3.48 billion, Syntegon Technology, a Germany based Consumer Packaged Goods organisation with 5800 employees and revenues of $1.59 billion, Jsp United Kingdom, a United Kingdom based Manufacturing organisation with 430 employees and revenues of $110.0 million and many others.
Contact us if you need a completed and verified list of companies using Pop, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Pop customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Citrix | Professional Services | 9000 | $3.5B | United States | Pop Technologies | Pop | Audio Video and Web Conferencing | 2019 | n/a |
In 2019, Citrix deployed Pop as an Audio Video and Web Conferencing application to support Sales and Marketing. The implementation focused on building interactive sales presentations to explain complex digital workspace and security solutions.
Pop was configured to deliver media rich, interactive presentation content and structured content distribution workflows for seller led engagements. Functional capabilities emphasized content sequencing, embedded multimedia and guided presentation flows to improve clarity in technical sales conversations.
Materials created with Pop were distributed directly to customers and shared via remote channels, including over the phone and via Teams, indicating use of Pop as a remote presentation and AV tool. The deployment targeted Citrix global sales and EMEA sales teams, aligning the application to buyer engagement and pipeline development activities.
This was a Sales and Marketing deployment that supported adoption of new sales technology and was used to improve content distribution and sales engagement, with Pop driven materials contributing to pipeline activity. Governance and rollout centered on sales enablement and regional content distribution across the global and EMEA sales organization.
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Jsp United Kingdom | Manufacturing | 430 | $110M | United Kingdom | Pop Technologies | Pop | Audio Video and Web Conferencing | 2020 | n/a |
In 2020 Jsp United Kingdom deployed Pop as a global interactive sales tool under a DigiHUB initiative for its Sales and Marketing organization. Jsp United Kingdom implemented Pop, an Audio Video and Web Conferencing application, to surface product specifications, interactive 3D models and regulatory data to the salesforce across territories. The deployment concentrated on packaging product and compliance content for seller consumption, enabling both remote presentations and touchscreen driven in person demonstrations.
Configuration emphasized content provisioning and territory level filtering to ensure product and regulatory data remained consistent across markets, with Pop used to orchestrate interactive customer engagements and seller facing presentations. The implementation covered global sales operations and was positioned to improve seller productivity and support business continuity during lockdowns, with governance focused on centralized content management and coordinated rollout of product and compliance assets to regional teams.
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Syntegon Technology | Consumer Packaged Goods | 5800 | $1.6B | Germany | Pop Technologies | Pop | Audio Video and Web Conferencing | 2020 | n/a |
In 2020, Syntegon Technology implemented Pop, deploying the Pop application classified in the Audio Video and Web Conferencing category to create an interactive sales experience for its global Manufacturing Sales and Marketing teams. The deployment targeted buyer-facing demonstrations of complex packaging machines and configurations, positioning Pop as the primary tool for structured sales presentations and configuration walkthroughs.
The Pop implementation emphasized interactive visualization and guided presentation capabilities, enabling sales staff to assemble and present machine configurations, annotate visuals in real time, and deliver stepwise product tours consistent with Audio Video and Web Conferencing workflows. Configuration-driven presentation assets and templated sessions were used to standardize messaging across regional teams and maintain consistency in technical explanations.
Integrations with CRM or PLM systems were not specified, the rollout instead focused on operational coverage across Syntegon’s global sales and marketing organization, with content and session orchestration designed to support both live remote briefings and prepackaged buyer-facing playback. Use of Pop for remote presentations and embedded web delivery is inferred from vendor case materials, indicating capabilities for web-embedded playback and distributed sharing of interactive sessions.
The deployment was explicitly intended to speed decision making and improve customer understanding by making complex machine options more tangible during sales cycles. Syntegon Technology’s use of Pop in the Audio Video and Web Conferencing category consolidated interactive presentation tooling for its Manufacturing Sales and Marketing functions, enabling standardized, repeatable demonstrations for global buyer engagement.
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Buyer Intent: Companies Evaluating Pop
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