List of Probance Customers
Saint-Cloud, 92213,
France
Since 2010, our global team of researchers has been studying Probance customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Probance for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Probance for Marketing Automation include: Cosmos Initia Co., a Japan based Construction and Real Estate organisation with 599 employees and revenues of $932.6 million, Groupe Rand, a France based Retail organisation with 600 employees and revenues of $120.0 million, Sanchez Giner Spain, a Spain based Retail organisation with 100 employees and revenues of $30.0 million, Ste Expl De La Librairie Mollat, a France based Retail organisation with 109 employees and revenues of $12.0 million, Exploitation Produits Articles Naturels, a France based Consumer Packaged Goods organisation with 38 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Probance, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Probance customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Acbat | Distribution | 23 | $3M | France | Probance | Probance | Marketing Automation | 2022 | n/a |
In 2022, Acbat implemented Probance for Marketing Automation on its corporate website https://www.acbat.fr/. The deployment involved embedding Probance tracking and campaign scripts into public web pages to capture visitor behavior and form submissions, making Probance the primary marketing automation platform for the company. This implementation is oriented around web-driven lead capture and digital campaign orchestration for a small distribution firm.
Configuration emphasized core Marketing Automation capabilities, including web tracking, lead capture forms, email campaign orchestration, contact segmentation, and campaign reporting. The setup follows a lightweight, cloud-hosted architecture with tag-based tracking and scheduled campaign execution, keeping infrastructure demands proportional to Acbat's 23-person organization. Probance was configured to manage contact lists, trigger email workflows from web events, and surface campaign-level analytics for the marketing team.
Operational scope targeted Acbat's marketing and customer engagement workflows in France, with the marketing function owning configuration, list management, and campaign approvals. Governance and process changes standardized web form data capture and consent handling for email communications, and established a single operational owner for Probance configuration and campaign execution. The narrative centers on Probance as the website-integrated Marketing Automation platform enabling structured digital engagement and lead capture for Acbat.
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Bexley | Retail | 20 | $2M | France | Probance | Probance | Marketing Automation | 2019 | n/a |
In 2019, Bexley implemented Probance as its Marketing Automation solution on its website. The deployment centered on embedding Probance tracking and tag based data collection into the Bexley retail ecommerce site to capture session level behavioral signals and build customer profiles for marketing use.
Probance was configured to provide core Marketing Automation capabilities including campaign orchestration, email automation, behavioral segmentation, and analytics dashboards, with campaign workflows and audience segmentation managed by the marketing team. The operational scope was site level marketing and customer engagement, with governance emphasizing marketing driven campaign workflows and data capture policies tied to web interactions.
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Cosmos Initia Co. | Construction and Real Estate | 599 | $933M | Japan | Probance | Probance | Marketing Automation | 2020 | n/a |
In 2020, Cosmos Initia Co. implemented Probance on its corporate website. Cosmos Initia Co. deployed Probance as its Marketing Automation platform to capture visitor behavior, centralize digital lead capture, and support campaign orchestration for marketing and sales functions.
Deployment is website-focused, using Probance to instrument pages, capture form submissions, and collect behavioral data that feeds marketing workflows. Functionality in use aligns with common Marketing Automation capabilities, including web tracking, lead capture forms, behavioral segmentation, campaign automation, email workflow orchestration, and analytics reporting. Operational coverage centers on the marketing and sales teams at Cosmos Initia Co., with governance and campaign workflows managed by marketing to operationalize website-collected customer data and maintain privacy controls.
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Exploitation Produits Articles Naturels | Consumer Packaged Goods | 38 | $5M | France | Probance | Probance | Marketing Automation | 2020 | n/a |
In 2020 Exploitation Produits Articles Naturels implemented Probance as its Marketing Automation solution on its website. The deployment centered on embedding Probance to support on-site behavioral capture, campaign orchestration, and automated customer engagement for the companys direct to consumer e commerce operations.
Probance was configured to deliver core Marketing Automation capabilities such as campaign management, email automation, audience segmentation and behavioral analytics, with website tag deployment and form instrumentation to capture leads and trigger workflows. Operational ownership rested with the marketing function, with rollout focused on site pages and marketing touchpoints to align content cadence and automated sequences with e commerce purchase flows.
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Groupe Rand | Retail | 600 | $120M | France | Probance | Probance | Marketing Automation | 2022 | n/a |
In 2022, Groupe Rand deployed Probance as its Marketing Automation solution on its public website. The Probance implementation centralizes web tracking, lead capture, and campaign orchestration to support the retailer's digital marketing and e-commerce operations in France, routing visitor behavior into campaign workflows and segmentation logic within the platform. Groupe Rand uses Probance on their website to instrument event-based data and feed automated campaign triggers and reporting.
Configured functional capabilities include email campaign management, dynamic segmentation, automated nurture journeys, form-based lead capture, and analytics reporting, reflecting core Marketing Automation functionality delivered by Probance. Operational scope is focused on marketing and e-commerce teams across Groupe Rand's retail channel, with web event streams and tag-based tracking driving campaign automation. Governance and operational control concentrate on campaign lifecycle and data hygiene, aligning marketing processes with the website-driven data model in Probance.
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Retail | 11 | $1M | France | Probance | Probance | Marketing Automation | 2024 | n/a |
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Consumer Packaged Goods | 38 | $5M | France | Probance | Probance | Marketing Automation | 2022 | n/a |
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Distribution | 5 | $1M | France | Probance | Probance | Marketing Automation | 2021 | n/a |
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Retail | 100 | $30M | Spain | Probance | Probance | Marketing Automation | 2024 | n/a |
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Healthcare | 22 | $3M | France | Probance | Probance | Marketing Automation | 2021 | n/a |
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