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Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

List of Promomash TradeGenius Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Graza Consumer Packaged Goods 30 $10M United States Promomash Promomash TradeGenius Trade Promotion Management 2024 n/a
In 2024, Graza implemented Promomash TradeGenius for Trade Promotion Management to centralize trade promotion planning and deduction handling for its finance and trade promotion management teams in the United States. The deployment paired Promomash TradeGenius with the DeductionGenius service to automate deduction capture, validation, and dispute workflows and to provide structured promotion planning capabilities across the organization. The implementation configured core trade planning and promotion performance tracking capabilities within Promomash TradeGenius, and instrumented DeductionGenius to manage the full deduction lifecycle, including automated capture, validation rules, and dispute orchestration. Configuration emphasized workflow automation and approval routing for finance users, aligning promotion models with deduction validation processes. Operational integrations included a Crisp integration that supplies near real time sales data into Promomash TradeGenius to improve promotion accruals and performance visibility. The operational scope focused on finance and trade promotion management processes in the United States, with the integrated data flows supporting ongoing promotion analysis and deduction reconciliation. Governance was adjusted to centralize deduction workflows and provide a single source of truth for promotion performance, improving visibility for future trade planning. The program delivered significant time savings on deductions and improved visibility into promotion performance for future trade planning as reported by the customer.
Mid-Day Squares Retail 51 $9M Canada Promomash Promomash TradeGenius Trade Promotion Management 2023 n/a
In 2023 Mid-Day Squares onboarded Promomash TradeGenius, deploying the CPGenius and TradeGenius components to tackle growing deductions and to gain granular trade-spend visibility. Mid-Day Squares implemented Promomash TradeGenius as a Trade Promotion Management application to centralize finance and trade promotion management across its US and Canada operations. The Promomash TradeGenius deployment emphasized deduction management and promotional analytics, configuring modules for claims reconciliation, accrual tracking, and promotion performance reporting. The implementation used cloud SaaS delivery and leveraged standard trade promotion workflows to accelerate configuration and to go live within weeks, supporting fast time-to-value. Functional capabilities were aligned to finance and revenue processes to support promo planning, validation of retailer deductions, and centralized trade-spend visibility. A Crisp integration provided retailer analytics feeding retailer level performance signals directly into Promomash TradeGenius, enabling more granular reporting and deduction analysis. Operational coverage included finance, trade promotion management, and revenue teams across the US and Canada, with data flows from retailer analytics into deduction management and financial reporting. The architecture consolidated promotion and deduction records into a single operational system of record for promotional governance. Governance and process changes focused on shortening reconciliation cycles and moving deduction resolution workflows into Promomash TradeGenius, enabling closer alignment between revenue and finance teams. The engagement delivered fast time-to-value and enabled better promotional insights and faster decisions between revenue and finance teams. Implementation priorities were operationalizing deduction management and improving visibility into trade spend for Mid-Day Squares.
Milkadamia Consumer Packaged Goods 10 $10M United States Promomash Promomash TradeGenius Trade Promotion Management 2024 n/a
In 2024 Milkadamia deployed Promomash TradeGenius along with DeductionGenius services to gain visibility into distributor and retailer chargebacks and validate deductions. Promomash TradeGenius was implemented to centralize finance and trade spend management in the United States and to serve as Milkadamia's Trade Promotion Management platform. The implementation configured deduction validation and reconciliation workflows using DeductionGenius services and merged syndicated sales data into Promomash TradeGenius to measure trade promotion effectiveness. Functional capabilities included chargeback visibility, automated deduction validation and reconciliation, and analytics to support promotion performance measurement. Configuration emphasized standardized deduction lifecycles and exception handling to streamline finance review and accounting inputs. Operational scope covered Milkadamia finance and trade teams across the United States, aligning trade budgeting and chargeback controls under the Promomash TradeGenius environment. Governance changes focused on centralized deduction processing and clearer approval and reconciliation workflows driven by the platform. The deployment resulted in clearer control of chargebacks and supported improved profitability and trade-budgeting decisions.
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FAQ - APPS RUN THE WORLD Promomash TradeGenius Coverage

Promomash TradeGenius is a Trade Promotion Management solution from Promomash.

Companies worldwide use Promomash TradeGenius, from small firms to large enterprises across 21+ industries.

Organizations such as Graza, Milkadamia and Mid-Day Squares are recorded users of Promomash TradeGenius for Trade Promotion Management.

Companies using Promomash TradeGenius are most concentrated in Consumer Packaged Goods and Retail, with adoption spanning over 21 industries.

Companies using Promomash TradeGenius are most concentrated in United States and Canada, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Promomash TradeGenius across Americas, EMEA, and APAC.

Companies using Promomash TradeGenius range from small businesses with 0-100 employees - 100%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Promomash TradeGenius include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Promomash TradeGenius customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Trade Promotion Management.