List of Qualtrics Surveys Customers
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Since 2010, our global team of researchers has been studying Qualtrics Surveys customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Qualtrics Surveys for Survey and Questionnaire from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Qualtrics Surveys for Survey and Questionnaire include: Hilton, a United States based Leisure and Hospitality organisation with 178000 employees and revenues of $11.17 billion, JetBlue, a United States based Transportation organisation with 23000 employees and revenues of $9.28 billion, Volkswagen Group Australia, a Australia based Automotive organisation with 350 employees and revenues of $73.0 million and many others.
Contact us if you need a completed and verified list of companies using Qualtrics Surveys, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Qualtrics Surveys customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Hilton | Leisure and Hospitality | 178000 | $11.2B | United States | Qualtrics | Qualtrics Surveys | Survey and Questionnaire | 2019 | Kipsu | In 2019, Hilton implemented Qualtrics Surveys and Qualtrics XM for Customer Experience together with partner Kipsu to capture pre-stay, in-stay and post-stay feedback. This Survey and Questionnaire deployment targeted the customer experience and CRM area and was designed to capture guest sentiment across the full stay lifecycle. Qualtrics Surveys was configured to deliver scheduled pre-stay, in-stay and post-stay questionnaires and to feed real-time experience data into hotel operations. Kipsu provided two-way messaging integration that enabled hotel staff to receive guest messages and respond for rapid on-property issue resolution. Workflows included alerting and operational issue surfacing to channel experience signals directly to frontline teams. The solution was used globally across Hilton properties and centralized experience signals within the customer experience and CRM area to improve on-property problem resolution. Governance and operational processes were updated to incorporate real-time listening and two-way guest communications via Kipsu. Hilton reported that surfaced operational issues, for example towel program problems, contributed to improved guest satisfaction. | |
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JetBlue | Transportation | 23000 | $9.3B | United States | Qualtrics | Qualtrics Surveys | Survey and Questionnaire | 2016 | n/a | In 2016 JetBlue implemented Qualtrics Surveys to run an enterprise customer experience program that captures in-the-moment and post-flight feedback. The deployment uses Qualtrics Surveys, including DesignXM and CustomerXM, in the Survey and Questionnaire category to close the loop with operations and maintenance teams across North America. Configuration emphasized survey design, NPS tracking and feedback routing, with Qualtrics Surveys instrumenting in-the-moment capture and post-flight surveys across passenger touchpoints. The implementation supported structured feedback workflows that surface operational and maintenance issues for follow up, and configured automated routing and escalation consistent with enterprise CX best practices. Operational scope covered customer experience, operations and maintenance functions, with data forwarded to CX analytics teams for trend analysis and to operations and maintenance teams for case handling and resolution. The program standardized feedback taxonomy and response workflows to enable cross-functional collaboration between CX, ground operations and engineering maintenance groups. Governance established a centralized CX program to manage survey cadence, response SLAs and closed-loop accountability during the North America rollout. The Qualtrics Surveys program at JetBlue delivered higher NPS and contributed to recognition in JD Power awards, reflecting measurable improvements tied to the enterprise CX initiative. | |
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Volkswagen Group Australia | Automotive | 350 | $73M | Australia | Qualtrics | Qualtrics Surveys | Survey and Questionnaire | 2018 | n/a | In 2018, Volkswagen Group Australia implemented Qualtrics Surveys as part of its Accelerate to Wow program to collect employee and customer feedback on a single platform. Volkswagen Group Australia deployed Qualtrics Surveys, a Survey and Questionnaire application, to support HR and customer experience functions across 104 dealerships in Australia. Qualtrics Surveys was configured to capture both employee experience surveys and customer experience surveys, providing near real-time insights and centralized reporting. The implementation used standard Survey and Questionnaire capabilities such as survey orchestration, distribution workflows, and dashboarding to operationalize feedback for HR case handling and frontline CX monitoring. Rollout governance was managed through the Accelerate to Wow program, aligning survey cadence, response routing, and stakeholder access across dealership sites and HR teams. According to vendor materials the single-platform approach led to reduced employee churn, higher satisfaction rankings and improved NPS, reflecting combined EX and CX measurement across the organization. |
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