List of Rapp CRM Customers
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Since 2010, our global team of researchers has been studying Rapp CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Rapp CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Rapp CRM for CRM include: Virgin Media, a United Kingdom based Communications organisation with 15700 employees and revenues of $13.87 billion, KFC (UK & Ireland), a United Kingdom based Retail organisation with 3100 employees and revenues of $520.0 million, Mastercard Argentina, a Argentina based Banking and Financial Services organisation with 200 employees and revenues of $120.0 million and many others.
Contact us if you need a completed and verified list of companies using Rapp CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Rapp CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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KFC (UK & Ireland) | Retail | 3100 | $520M | United Kingdom | Rapp | Rapp CRM | CRM | 2022 | n/a | In 2022, KFC (UK & Ireland) deployed Rapp CRM to deliver a gamified in-app CRM experience branded as the KFC Rewards Arcade. The implementation used Rapp CRM as the customer engagement layer within the restaurant group, focusing on loyalty issuance and real-time reward mechanics. The deployment centered on a loyalty module and gamification capabilities, with a proprietary chicken algorithm driving immediate reward decisions to increase purchase frequency. Functional capabilities implemented included in-app reward issuance, gamified engagement workflows, customer segmentation for targeted offers, and campaign orchestration tied to mobile interactions. The architecture was an in-app CRM deployment operating across KFC UK and Ireland customer touchpoints, with the Rapp CRM instance instrumenting the mobile loyalty experience and reward lifecycle. Business functions impacted included marketing, loyalty operations, and customer engagement teams who managed offer rules and campaign cadence through the Rapp CRM loyalty module. The implementation delivered 1.3 million rewards redeemed in the first four months and materially increased customer frequency, demonstrating high engagement with the Rapp CRM powered Rewards Arcade. Loyalty module usage is evidenced by the scale of redemptions and the rapid uptake of in-app reward mechanics. | |
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Mastercard Argentina | Banking and Financial Services | 200 | $120M | Argentina | Rapp | Rapp CRM | CRM | 2020 | n/a | In 2020 Mastercard Argentina implemented Rapp CRM, deploying a CRM solution to rework Priceless experiences and communications for the local market. Rapp CRM was used to redesign audience engagement and registration workflows for the Priceless platform, with a stated objective of aligning messaging to Argentine consumer preferences and increasing platform registrations. Implementation work focused on CRM-aligned capabilities inferred from the case narrative, including audience segmentation, campaign orchestration, personalized communications, registration flow optimization, and analytics and reporting for campaign performance. Configuration appears to have emphasized localized content and messaging rules, campaign scheduling and automation, and measurement dashboards to track visits and sentiment over time. Operational scope covered Mastercard Argentina marketing and customer experience functions and the Priceless platform user journeys within Argentina. The deployment supported registration and engagement campaigns across web and communications channels, with phased campaign launches and iterative content refinement to align with local preferences. Governance included centralized campaign approval and localized content governance to maintain brand consistency while permitting market-specific personalization. Outcomes reported in the case study include reported visits growth of plus 200 percent over two years and a boost in positive sentiment, demonstrating measurable engagement improvements tied to Rapp CRM driven communications. | |
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Virgin Media | Communications | 15700 | $13.9B | United Kingdom | Rapp | Rapp CRM | CRM | 2019 | n/a | In 2019, Virgin Media deployed Rapp CRM in the CRM category to support customer retention and loyalty marketing through a data driven program called Best Bits. Rapp CRM was used to orchestrate the Best Bits campaign, leveraging over 100 million unique data points to create individualized quizzes and dynamic landing pages designed to improve retention. The implementation emphasized core CRM and loyalty capabilities within Rapp CRM, including customer profiling, dynamic content personalization, journey orchestration, and rules based segmentation. The configuration automated campaign assembly and delivery so that individualized quizzes and landing page variants could be delivered at scale across identified customer cohorts. The program operated across Virgin Media's UK customer base and functioned as a centralized execution layer for personalized loyalty outreach, impacting marketing, CRM operations, and customer experience teams. Operational control was retained within Virgin Media's CRM and marketing functions to manage cadence, content variants, and audience targeting. Governance focused on centralized campaign orchestration and data driven decisioning to maintain individualized experiences at scale. The Best Bits campaign produced a 25% CTR in month one and secured millions in retained revenue, demonstrating Rapp CRM's role in Virgin Media's retention and loyalty communications. |
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