List of Reciproci Member Manager Customers
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Since 2010, our global team of researchers has been studying Reciproci Member Manager customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Reciproci Member Manager for Membership Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Reciproci Member Manager for Membership Management include: Apparel Group, a United Arab Emirates based Retail organisation with 22000 employees and revenues of $3.20 billion, Bfl Group United Arab Emirates, a United Arab Emirates based Retail organisation with 1200 employees and revenues of $300.0 million, Starbucks India, a India based Leisure and Hospitality organisation with 4437 employees and revenues of $150.0 million and many others.
Contact us if you need a completed and verified list of companies using Reciproci Member Manager, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Apparel Group | Retail | 22000 | $3.2B | United Arab Emirates | Reciproci | Reciproci Member Manager | Membership Management | 2024 | n/a | In 2024 Apparel Group deployed Reciproci Member Manager to support Membership Management for its Club Apparel loyalty and CRM program across the GCC region. The deployment was scoped to unify points and rewards accounting and to provide a consistent omnichannel member experience spanning retail stores, eCommerce, and contact center touchpoints. Reciproci Member Manager was configured to centralize core membership capabilities including member profile management, a consolidated points and rewards ledger, tiering and segmentation, campaign management, and redemption orchestration. Configuration work focused on a unified member identifier and loyalty rules engine to standardize accrual and redemption logic across channels, reflecting common Membership Management functional workflows. The implementation used a cloud-first, API-oriented architecture to synchronize customer state and transactions across point of sale, online storefronts, and CRM-driven marketing systems. Operational coverage included marketing, retail operations, eCommerce, and customer service teams throughout the GCC region, with integrations scoped as real-time API connectors and data feeds to maintain consistent balances and reward availability across channels. Program governance established central ownership for loyalty rules and member data, with process changes to support centralized consent, data stewardship, and campaign orchestration. Reciproci Member Manager served as the membership system of record for Club Apparel, enabling a single operational view of members for loyalty operations and CRM-driven engagement. | |
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Bfl Group United Arab Emirates | Retail | 1200 | $300M | United Arab Emirates | Reciproci | Reciproci Member Manager | Membership Management | 2025 | n/a | In 2025 Bfl Group United Arab Emirates implemented Reciproci Member Manager to centralize membership and loyalty operations across its retail estate and digital channels. Reciproci Member Manager is deployed as a Membership Management application to support CRM and customer engagement functions, and the vendor cites the platform as powering next gen loyalty and gamified experiences for BFL Group in the UAE and broader GCC markets. The deployment focuses on the Reciproci Member Manager module and standard Membership Management capabilities, including membership lifecycle and profile management, tiering and rewards configuration, campaign orchestration, and gamification workflows. Configuration work emphasized rule based rewards, real time member status updates, and configurable engagement triggers to align in store and online experiences with retail loyalty programs. Integrations are structured around operational connectivity to stores and digital channels and to existing CRM and membership management touch points, enabling synchronized member records and cross channel engagement. Operational scope covers retail operations, CRM and marketing teams across the UAE and GCC, with the platform used to unify member identity, redemption workflows, and promotional execution across point of sale and e commerce touch points. Rollout governance included phased activation across store clusters and digital properties, establishment of membership data governance and consent controls, and the creation of marketing workflows for gamified campaigns and lifecycle communications. The vendor positions Reciproci Member Manager as the engine to drive retail member engagement and gamified experiences, with the implementation framed to operationalize loyalty program management and campaign delivery without naming additional third party systems. | |
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Starbucks India | Leisure and Hospitality | 4437 | $150M | India | Reciproci | Reciproci Member Manager | Membership Management | 2023 | n/a | In 2023 Starbucks India implemented Reciproci Member Manager to support regional loyalty and CRM capabilities. The Reciproci Member Manager deployment targeted Membership Management use cases for Starbucks India, emphasizing member profiles, tier and rewards orchestration, and app-driven engagement workflows. Reciproci lists Starbucks India among featured customers and public vendor references frame the engagement in the context of CRM and membership management for the Indian market. Configuration and functional work centered on membership modules typical to the category, including member profile management, tier and rewards configuration, campaign orchestration, and CRM-aligned segmentation for personalized engagement. Automation patterns implemented aligned with membership management workflows, supporting event-driven campaign triggers and real-time handling of app interactions to maintain synchronized member state. The implementation covered Starbucks India regional member programs and integrated with the Starbucks India mobile app and internal CRM workflows to enable app-driven customer journeys and campaign execution. Governance and operational ownership were aligned to membership and CRM teams within Starbucks India to control program rules, segmentation logic, and offer governance across regional operations. |
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