Dubai, 80794,
United Arab Emirates
Bfl Group United Arab Emirates Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bfl Group United Arab Emirates and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Bfl Group United Arab Emirates employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bfl Group United Arab Emirates has purchased the following applications: PayPal Braintree for Payment Processing in 2014, Reciproci Member Manager for Membership Management in 2025, Zendesk Chat for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bfl Group United Arab Emirates is running and its propensity to invest more and deepen its relationship with PayPal , Apple , Reciproci or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bfl Group United Arab Emirates revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bfl Group United Arab Emirates intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2014 | 2014 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Reciproci | Legacy | Reciproci Member Manager | Membership Management | ERP Services and Operations | n/a | 2025 | 2025 |
In 2025 Bfl Group United Arab Emirates implemented Reciproci Member Manager to centralize membership and loyalty operations across its retail estate and digital channels. Reciproci Member Manager is deployed as a Membership Management application to support CRM and customer engagement functions, and the vendor cites the platform as powering next gen loyalty and gamified experiences for BFL Group in the UAE and broader GCC markets.
The deployment focuses on the Reciproci Member Manager module and standard Membership Management capabilities, including membership lifecycle and profile management, tiering and rewards configuration, campaign orchestration, and gamification workflows. Configuration work emphasized rule based rewards, real time member status updates, and configurable engagement triggers to align in store and online experiences with retail loyalty programs.
Integrations are structured around operational connectivity to stores and digital channels and to existing CRM and membership management touch points, enabling synchronized member records and cross channel engagement. Operational scope covers retail operations, CRM and marketing teams across the UAE and GCC, with the platform used to unify member identity, redemption workflows, and promotional execution across point of sale and e commerce touch points.
Rollout governance included phased activation across store clusters and digital properties, establishment of membership data governance and consent controls, and the creation of marketing workflows for gamified campaigns and lifecycle communications. The vendor positions Reciproci Member Manager as the engine to drive retail member engagement and gamified experiences, with the implementation framed to operationalize loyalty program management and campaign delivery without naming additional third party systems.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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CRM | CRM |
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2024 | 2024 |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2025 | 2025 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics, Campaign Management | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2009 | 2009 |
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Marketing Automation | CRM |
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2009 | 2009 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2007 | 2007 |
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Tag Management | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2024 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
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2016 | 2016 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2025 | 2025 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
|
2024 | 2024 |
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| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||