List of RELEX Promotion Planning Customers
Helsinki, 230,
Finland
Since 2010, our global team of researchers has been studying RELEX Promotion Planning customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased RELEX Promotion Planning for Trade Promotion Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using RELEX Promotion Planning for Trade Promotion Management include: US Foods Chef'Store, a United States based Retail organisation with 29000 employees and revenues of $26.50 billion, Sigma Alimentos Costa Rica, a Costa Rica based Consumer Packaged Goods organisation with 45000 employees and revenues of $8.51 billion, PriceSmart, a United States based Retail organisation with 10600 employees and revenues of $4.07 billion, Heritage Grocers Group, a United States based Retail organisation with 10000 employees and revenues of $3.00 billion, Samworth Brothers Supply Chain, a United Kingdom based Consumer Packaged Goods organisation with 9350 employees and revenues of $1.87 billion and many others.
Contact us if you need a completed and verified list of companies using RELEX Promotion Planning, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The RELEX Promotion Planning customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Apotek Hjartat | Retail | 3000 | $1.6B | Sweden | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2024 | n/a |
In 2024, Apotek Hjartat implemented RELEX Promotion Planning, a Trade Promotion Management deployment to optimize promotion planning and management across channels. The RELEX Promotion Planning solution was deployed across the retailer's network of 390 pharmacies and its extensive online operation, delivering a cross channel promotion planning capability for Sweden's largest pharmacy chain.
The implementation emphasizes automation of the promotions lifecycle from planning to optimization and evaluation, with capabilities for segmenting in-store and online promotions, scenario testing of promotional strategies, and optimized product selection and discount level recommendations. Functional workflows include campaign configuration, promotion scenario simulation, and post campaign evaluation to support evidence based decision making and improve campaign relevance across a broad product assortment.
This rollout builds on RELEX forecasting and replenishment solutions that Apotek Hjartat adopted since 2018, extending supply chain planning into the promotion and pricing layers and aligning promotional scenarios with inventory and replenishment constraints. Operational coverage spans campaign management, category management, pricing, e-commerce and supply chain planning teams, creating tighter linkage between merchandising decisions and fulfillment capacity.
Governance and process changes center on segmented planning processes for physical stores and digital channels, standardizing promotion workflows and scenario governance to ensure consistent campaign execution. The vendor and customer stated objectives include enhancing customer satisfaction, driving in-store traffic and sharpening the retailer's competitive edge on its digital platform.
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Europris AS | Retail | 2116 | $863M | Norway | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2014 | n/a |
In 2014, Europris AS implemented RELEX Promotion Planning as its Trade Promotion Management solution. The initial deployment established AI-driven forecasting, replenishment and seasonal promotion workflows to support merchandising and category planning across the retailer.
Implementation focused on promotion planning, demand forecasting, replenishment algorithms and seasonal planning modules within RELEX Promotion Planning, configured to manage assortment and shelflife-sensitive categories. Over time Europris extended configuration to shelving optimization and operational analytics, and they leveraged RELEX Diagnostics for deeper inventory visibility while incorporating weather-driven data to refine demand forecasts.
Operational scope covers Europris stores in Norway and, following the Runsvengruppen acquisition, an expansion into Sweden, unifying supply chain planning and promotional processes across both countries. Explicit integration points include RELEX Diagnostics and weather-driven forecasting inputs, and implementation support was provided by PwC to align warehouse picking, replenishment execution and delivery scheduling.
The rollout centralized promotion and replenishment decisioning and restructured planning workflows to improve replenishment accuracy and reduce delivery complexity. Europris reported outcomes that include a 46% reduction in repeat deliveries for the same products to the same locations and measurable time savings across operations, with RELEX Promotion Planning retained as the system of record for Trade Promotion Management and category-level promotional orchestration at Europris AS.
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Hennig-Olsen IS | Retail | 230 | $100M | Norway | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2023 | n/a |
In 2023, Hennig-Olsen IS expanded its RELEX footprint by deploying RELEX Promotion Planning, a Trade Promotion Management implementation to introduce promotions forecasting capabilities. Hennig-Olsen IS has been a RELEX customer since 2021 and is the Nordic region’s oldest ice cream producer and distributor, positioning the deployment within an existing RELEX planning environment.
The implementation centers on promotion forecasting and campaign modeling, using RELEX Promotion Planning to automatically account for promotional impacts to demand and to refine baseline demand and uplift estimates. Functional configuration emphasizes promotional forecasting algorithms, campaign scenario planning, and embedding promotional adjustments into demand planning workflows to improve forecast accuracy and better align supply plans with promotional cycles.
Operational scope covers commercial planning, demand planning, and supply chain teams responsible for promotions and inventory availability, and the deployment extends promotional forecasting capabilities across the organization’s existing RELEX planning workflows. Governance and rollout leverage the customer’s established RELEX environment from 2021 to stage configuration, testing, and adoption within planning and supply chain processes. The stated outcome is improved forecast accuracy by automatically accounting promotional impacts to demand, supporting optimization of supply chain operations and ensuring products are available for sales.
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Heritage Grocers Group | Retail | 10000 | $3.0B | United States | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2025 | n/a |
In 2025, Heritage Grocers Group implemented RELEX Promotion Planning to unify pricing and supply chain planning. The RELEX Promotion Planning deployment sits in the Trade Promotion Management category and targets forecasting, replenishment, pricing and promotional planning across the retailer’s 115 stores and three distribution centers. Heritage Grocers manages roughly 20,000 SKUs and the project aligns pricing strategies with supply chain constraints and promotion-driven demand.
RELEX Promotion Planning was configured to deliver AI-powered demand forecasting, promotion optimization, pricing decision support and distribution center replenishment capabilities on a single platform. Core functional modules include SKU-level forecasting, promotion-driven demand modeling, replenishment scheduling and price strategy alignment, enabling promotional planners and replenishment teams to operate from a consistent data foundation. The platform leverages advanced AI to surface patterns such as seasonal demand shifts, customer responses to price changes and slow-moving inventory.
The implementation unifies planning workflows across merchandising, supply chain operations, pricing and store operations, providing cross-departmental visibility into the operational impacts of promotions. Operational coverage spans all U.S. stores and the company distribution network, using synchronized promotion calendars and replenishment windows to align DC operations with in-store activity. This connected approach creates a single source of truth for promotions and replenishment decisions.
Governance changes embed collaboration between promotional planning and replenishment teams so planners explicitly account for supply constraints and replenishment teams anticipate promotion-driven demand. The deployment aims to boost profitability, streamline operations and enhance product availability by translating RELEX Promotion Planning AI recommendations into actionable inventory, pricing and promotion decisions. The initiative centralizes pricing and promotion decisioning on the RELEX platform to support coordinated execution across business functions.
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Koala Furniture | Retail | 500 | $100M | Australia | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2023 | Logic Information Systems |
In 2023, Koala Furniture implemented RELEX Promotion Planning to centralize promotion forecasting and control promotional activities as part of a broader effort to scale merchandising and supply chain planning, using the Trade Promotion Management capabilities within the RELEX suite. The initiative supports Koala's growth and market expansion objectives while prioritizing automated forecasting and replenishment workflows for a fast growing Australian furniture and mattress retailer.
The deployment includes RELEX Promotion Planning alongside demand planning, supply chain planning, and merchandising modules, with explicit configuration for promotions forecasting, markdown management, rolling demand forecasting that accounts for trends and seasonality, and replenishment automation. RELEX Promotion Planning is configured to model promotions for new products and markets, and to handle end of season and end of life stock planning, enabling planners to simulate promotional impacts and to schedule markdowns within merchandise plans.
Integration work is scoped to connect RELEX to Koala's existing ERP system and to instrument the RELEX integrated supply chain hub for end to end visibility, covering supplier collaboration, distribution center inventory planning, and store and online replenishment processes. Logic Information Systems is the systems integrator on the engagement, bringing regional experience in RELEX forecasting and replenishment deployments in APAC, and will execute ERP integration and data orchestration tasks.
Governance and operational rollout focus on shifting manual forecasting and replenishment tasks into automated workflows, establishing merchandising and supply chain planning as the primary business functions using the platform, and creating supplier planning processes that tie into distribution center execution. Expected operational outcomes described by the customer include improved forecast accuracy, continuous supply chain visibility, streamlined promotion planning, reduced inventory incidents, and freed capacity for teams to perform higher value planning activities.
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Retail | 4000 | $1.0B | Sweden | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2024 | n/a |
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Retail | 1400 | $300M | Denmark | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2024 | n/a |
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Retail | 550 | $80M | Sweden | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2024 | n/a |
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Consumer Packaged Goods | 2380 | $753M | Finland | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2025 | Elvenite |
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Retail | 6000 | $526M | Canada | RELEX Solutions | RELEX Promotion Planning | Trade Promotion Management | 2024 | Logic Information Systems |
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Buyer Intent: Companies Evaluating RELEX Promotion Planning
- Xillio, a Netherlands based Professional Services organization with 53 Employees
- Epcido, a Denmark based Professional Services company with 300 Employees
- Cangzhou Runhang Pipe, a China based Manufacturing organization with 350 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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