List of RepTrak Compass Customers
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Since 2010, our global team of researchers has been studying RepTrak Compass customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased RepTrak Compass for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using RepTrak Compass for Customer Experience include: Lenovo, a Hong Kong based Manufacturing organisation with 72000 employees and revenues of $69.08 billion, Lenovo United States, a United States based Manufacturing organisation with 12000 employees and revenues of $18.00 billion, Acqua Minerale San Benedetto, a Italy based Consumer Packaged Goods organisation with 2000 employees and revenues of $1.25 billion and many others.
Contact us if you need a completed and verified list of companies using RepTrak Compass, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The RepTrak Compass customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Acqua Minerale San Benedetto | Consumer Packaged Goods | 2000 | $1.2B | Italy | RepTrak | RepTrak Compass | Customer Experience | 2018 | n/a |
In 2018, Acqua Minerale San Benedetto implemented RepTrak Compass for Customer Experience. The deployment was scoped to Marketing and Corporate Communications teams in Italy, with a specific focus on shaping sustainability messaging and ESG communications around the company EcoGreen initiative.
RepTrak Compass was used to operationalize reputation measurement and ongoing reputation intelligence, including stakeholder sentiment tracking, real-time reputation score monitoring, and campaign impact reporting to inform communications cadence. The RepTrak platform supported structured measurement workflows and dashboards to surface reputation signals, enabling the Marketing and Corporate Communications function to iterate messaging based on audience response.
Governance centered on measurement-driven communications, with RepTrak working directly with San Benedetto to shape sustainability narratives and reporting rhythms. Outcomes cited in the engagement included reputation score improvements averaging a global rise of 4 points and a 15 point lift in purchase propensity when consumers were aware of the EcoGreen initiative, reflecting the programmatic alignment of RepTrak Compass with corporate sustainability communications.
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Lenovo | Manufacturing | 72000 | $69.1B | Hong Kong | RepTrak | RepTrak Compass | Customer Experience | 2019 | n/a |
In 2019, Lenovo implemented RepTrak Compass for Customer Experience to support global communications and marketing measurement. RepTrak supported Lenovo's global communications and marketing teams to define and measure the Smarter Technology for All campaign, delivering reputation and awareness improvements across markets including China and the United States.
The engagement centered on communications and brand measurement capabilities within RepTrak Compass, with inferred use of reputation scoring, awareness tracking, and dashboarding modules to quantify campaign performance. RepTrak Compass provided structured reputation metrics and audience awareness indicators, aligning with standard Customer Experience workflows for campaign measurement and stakeholder reporting.
Operational coverage was global with specific emphasis on regional communications execution in China and the United States, and business functions impacted were corporate communications and marketing. Deployment appears focused on platform-level measurement and centralized reporting to inform market-level communications strategies.
Governance involved coordination between Lenovo global communications and regional marketing teams to define measurement criteria and interpret RepTrak Compass outputs. Outcomes recorded from the engagement included a plus one point Global Reputation Score and a plus five percent increase in awareness, reflecting measured improvements in campaign reach and reputation across targeted markets.
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Lenovo United States | Manufacturing | 12000 | $18.0B | United States | RepTrak | RepTrak Compass | Customer Experience | 2019 | n/a |
In 2019, Lenovo United States implemented RepTrak Compass to provide continuous reputation measurement and insight for its Smarter Technology for All campaign, positioning the deployment within the Customer Experience category. RepTrak Compass was used to instrument reputation scoring and awareness tracking, and the platform supplied the reputation intelligence that supported measurable lifts in Reputation Score and awareness reported in the campaign case study.
The deployment leveraged standard Customer Experience capabilities for stakeholder perception tracking, campaign measurement, and dashboard reporting, with RepTrak Compass delivering ongoing monitoring and periodic reporting to inform messaging decisions. Configuration centered on reputation metrics, sentiment and awareness indicators, and executive-facing dashboards to translate perception data into communications priorities.
Operational coverage focused on Marketing and Corporate Communications, with workflows explicitly aligned to coordinate narrative and messaging across China and the United States. The implementation supported cross-market comparability of reputation metrics, enabling communications teams in both regions to synchronize campaign messaging and measurement cadence.
Governance changes emphasized continuous adoption of RepTrak Compass for reputation and customer-experience intelligence, embedding regular measurement into campaign planning and message alignment processes. The case study documents the platform use and outcomes, and Lenovo continued adoption indicates a shift toward platform-driven governance for corporate reputation and external communications.
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