List of Retail Directions Customers
Mulgrave, 3170, VIC,
Australia
Since 2010, our global team of researchers has been studying Retail Directions customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Retail Directions for Retail Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Retail Directions for Retail Management include: Cotton On Clothing, a Australia based Retail organisation with 22000 employees and revenues of $1.47 billion, Forever New, a Australia based Retail organisation with 2500 employees and revenues of $300.0 million and many others.
Contact us if you need a completed and verified list of companies using Retail Directions, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Retail Directions customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cotton On Clothing | Retail | 22000 | $1.5B | Australia | Retail Directions | Retail Directions | Retail Management | 2022 | n/a |
In 2022, Cotton On Clothing implemented Retail Directions as its Retail Management application. The implementation is cited in industry reporting as part of the retailer's core technology footprint amid a broader restructuring and operational review.
Retail Directions was configured to deliver standard Retail Management capabilities, including point of sale transaction processing, inventory and replenishment control, merchandising and pricing management, and core financial posting workflows. The deployment emphasizes store level operations and centralized merchandising workflows, with Retail Directions acting as the system of record for stock availability and store replenishment.
Reporting notes that Cotton On continues to operate Retail Directions and that discussions in 2017 about adopting Oracle, SAP, or Microsoft based systems did not produce a migration. The application underpins operations across Cotton On's Geelong headquarters and its global store footprint, supporting store operations, supply chain replenishment, merchandising, and finance functions.
Governance activity is being aligned with a corporate restructuring that will divide the business into Cotton On and Emerging Brands to improve decision making agility, the report states. The technology posture centered on Retail Directions is highlighted as a constraint for adopting capabilities such as RFID enabled inventory accuracy and more automated supply chain orchestration, while the same reporting raises personnel cost and profit benchmarks that are driving operational and structural change.
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Forever New | Retail | 2500 | $300M | Australia | Retail Directions | Retail Directions | Retail Management | 2020 | n/a |
In 2020 Forever New implemented Retail Directions as a central component of its Retail Management stack, deploying Retail Directions to support ERP and POS functions across its omnichannel environment. The deployment targeted Forever New’s global retail network of more than 200 shops, concession locations, warehousing and e-commerce operations, consolidating inventory visibility and transactional workflows across store and online channels.
The implementation used Retail Directions RMS for back-office retail management and Retail Directions SMS for point-of-sale operations, aligning core retail modules such as inventory management, store selling, and replenishment rules with omnichannel order orchestration. Configuration emphasized centralized inventory pooling and allocation logic to support ship-from-store, split deliveries and in-store pickup workflows, enabling store associates to access network-wide stock for selling and fulfilment.
Retail Directions was integrated into a broader omnichannel architecture, with explicit integrations to Magento Commerce, Akeneo PIM, Accellos WMS, Emarsys CRM, a centralized data warehouse, an image management system and product lifecycle systems, using Mulesoft middleware to broker APIs and real-time messages. The integration approach enabled inventory updates propagated across channels within 15 minutes, rapid addition of new stores to the inventory pool, and coordinated order routing between warehouses and stores for hop logic and split shipments.
Governance and operational rollout were executed as part of an enterprise omnichannel program led with a named solution partner, with process changes for store fulfilment, returns and automated exchange flows. As part of the integrated solution that included Retail Directions, Forever New reported concrete program-level results including a 20% decrease in abandoned baskets, a 50% decrease in warehouse dispatch time, reduced inventory update latency to 15 minutes and a halving of short-pick order cancellations, while enabling buy-online-return-in-store functionality to support in-store attachment sales.
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