List of RMS Business insights Customers
Keilor Park, 3042, VIC,
Australia
Since 2010, our global team of researchers has been studying RMS Business insights customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased RMS Business insights for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using RMS Business insights for Analytics and BI include: CLLIX Apartments and Hotels Australia, a Australia based Leisure and Hospitality organisation with 450 employees and revenues of $65.0 million, Roomzzz Aparthotels, a United Kingdom based Professional Services organisation with 80 employees and revenues of $8.0 million, BIG4 Holiday Parks of Australia, a Australia based Leisure and Hospitality organisation with 90 employees and revenues of $7.0 million and many others.
Contact us if you need a completed and verified list of companies using RMS Business insights, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The RMS Business insights customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BIG4 Holiday Parks of Australia | Leisure and Hospitality | 90 | $7M | Australia | RMS Cloud | RMS Business insights | Analytics and BI | 2010 | n/a |
In 2010, BIG4 Holiday Parks of Australia implemented RMS Business insights, adopting RMS Cloud across multiple holiday parks to centralize operations. The deployment targeted group-level reporting and dashboards for revenue and reservations, and supported dynamic multi-BAR rate management across the Australia portfolio.
RMS Business insights was configured to deliver centralized reporting and interactive dashboards, combining reservations, rate and revenue datasets into consolidated views. Standard Analytics and BI functionality included scheduled reports, revenue analytics, pace and pickup analysis, and segmentation by park and accommodation type. Data modeling and dashboard templates were used to provide consistent group-level metrics for executives and revenue managers.
The implementation operated on RMS Cloud data from each park, integrating property management and reservation records into the Business Insights platform for centralized visibility. Operational coverage included revenue management, reservations operations and guest experience oversight, enabling reporting across regions within Australia. Stakeholders accessed group dashboards to inform pricing decisions and monitor reservation trends.
Governance was centralized to standardize reporting definitions and rate rules across the BIG4 estate, with Business Insights designated as the single source for group-level analytics. The RMS case study explicitly links use of RMS Business insights to centralized reporting and improved revenue and guest experience outcomes for the group.
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CLLIX Apartments and Hotels Australia | Leisure and Hospitality | 450 | $65M | Australia | RMS Cloud | RMS Business insights | Analytics and BI | 2022 | n/a |
In 2022, CLLIX Apartments and Hotels Australia deployed RMS Business insights from RMS Cloud to centralize reporting and strengthen revenue management across its Australian hotel and apartment portfolio. The deployment emphasized Analytics and BI capabilities to modernize reservations processing, automate dynamic pricing workflows, and deliver configurable reporting tools for revenue managers.
RMS Business insights was configured to provide centralized dashboards and configurable reports that surface revenue management analytics, including ADR and occupancy trending and reservation-derived pricing signals. The implementation instrumented Business Insights-style analytics to translate reservation and demand patterns into actionable pricing guidance and standardized reporting views for operations and revenue teams.
Operational integration focused on tying analytics to core reservation and pricing workflows within the RMS environment, consolidating data across sites in Australia and centralizing reporting for revenue management and operations functions. The scope covered portfolio-level reporting and automated pricing feeds to support daily rate decisions and inventory control.
Governance centered on standardized dashboard templates and role based access controls to enable self service analytics for revenue managers and operations staff, with process changes in revenue management and operations to consume analytics outputs. The stated outcome was to improve ADR and occupancy through centralized reporting and automated dynamic pricing.
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Roomzzz Aparthotels | Professional Services | 80 | $8M | United Kingdom | RMS Cloud | RMS Business insights | Analytics and BI | 2024 | n/a |
In 2024, Roomzzz Aparthotels implemented RMS Business insights to centralize Analytics and BI across its multi-property portfolio in the United Kingdom. The deployment aligned payments and guest communication data with centralized multi-property management on the RMS Cloud platform, positioning analytics to support payments and operations business functions.
The implementation combined RMS Pay for automated payments with the platform reporting and analytics capabilities surfaced through RMS Business insights, configured to provide consolidated dashboards and operational reports for property managers and corporate operations. Configuration focused on payments and operations workflows, enabling automated reporting and data consolidation to inform daily operations and guest communication processes.
Operational scope encompassed payments, operations and guest services across Roomzzz properties in the United Kingdom, with governance adjustments to operational processes to accommodate automation and centralized reporting. Published customer material cites increased automated payments and improved operational efficiency as outcomes tied to the RMS deployment.
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