List of RollWorks ABM Platform Customers
RollWorks
2300 Harrison St, Fl 2,
San Francisco, 94110, CA,
United States
San Francisco, 94110, CA,
United States
1 877-723-7655
Professional Services
500
$50M
Since 2010, our global team of researchers has been studying RollWorks ABM Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased RollWorks ABM Platform for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using RollWorks ABM Platform for Account Based Marketing include: Snowflake, a United States based Professional Services organisation with 8769 employees and revenues of $3.63 billion, Coupa, a United States based Professional Services organisation with 3400 employees and revenues of $1.00 billion, Dialpad, a United States based Professional Services organisation with 1000 employees and revenues of $200.0 million, Aircall, a United States based Professional Services organisation with 600 employees and revenues of $115.0 million, Auditoria.AI, a United States based Professional Services organisation with 40 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using RollWorks ABM Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The RollWorks ABM Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aircall | Professional Services | 600 | $115M | United States | RollWorks, a division of NextRoll | RollWorks ABM Platform | Account Based Marketing | 2019 | n/a |
In 2019, Aircall implemented RollWorks ABM Platform from RollWorks, a division of NextRoll, to support its Account Based Marketing initiatives. Aircall is a United States based professional services company with approximately 600 employees and the deployment was positioned to centralize account centric marketing capabilities across sales and marketing teams.
The deployment configured core Account Based Marketing capabilities including account selection and segmentation, intent based audience targeting, account scoring, campaign orchestration, and centralized reporting and dashboards. RollWorks ABM Platform was set up to manage account lists, tailor messaging for named accounts, and orchestrate multi channel campaign flows and measurement within marketing operations.
Operational scope emphasized marketing and sales alignment, with demand generation and account management teams using the platform for account engagement programs and playbook execution. Aircall referenced RollWorks platform as very intuitive and user friendly and noted the platform is supported by data and insights built over the last 12 years, which informed vendor selection.
Governance was framed around ABM playbooks and campaign approval workflows, with lead to account mapping and campaign orchestration processes embedded into existing marketing operations. The implementation narrative centers on applying RollWorks ABM Platform capabilities to coordinate account targeting, engagement orchestration, and measurement across the commercial organization.
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Auditoria.AI | Professional Services | 40 | $5M | United States | RollWorks, a division of NextRoll | RollWorks ABM Platform | Account Based Marketing | 2019 | n/a |
In 2019, Auditoria.AI implemented RollWorks ABM Platform to introduce account centric display advertising and audience segmentation into its marketing stack. The deployment focused on Account Based Marketing capabilities for this 40 person professional services firm, aligning account selection and targeting with demand generation and webinar engagement initiatives.
The implementation configured core RollWorks ABM Platform modules including account audience segmentation, display ad delivery tied to account lists, campaign reporting, and measurement workflows to track downstream engagement. Configuration emphasized account based display ads and creative delivery, along with attribution oriented reporting to surface which targeted accounts progressed to web form fills and webinar participation.
Operational responsibility rested with marketing and demand generation teams, who used the RollWorks ABM Platform to coordinate campaigns, refine account lists, and iterate creatives based on engagement signals. As a result of the RollWorks ABM Platform deployment Auditoria.AI reported higher open and clickthrough rates in emails, more form fills on the website, and higher quality interactions during webinars, reflecting improved account level engagement across digital channels.
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Coupa | Professional Services | 3400 | $1.0B | United States | RollWorks, a division of NextRoll | RollWorks ABM Platform | Account Based Marketing | 2018 | n/a |
In 2018, Coupa implemented RollWorks ABM Platform for Account Based Marketing. The RollWorks ABM Platform was provisioned to centralize account selection, intent signal processing, account scoring, audience segmentation, and multichannel campaign orchestration for B2B demand programs. Implementation focused on configuring account lists, scoring rules, and creative delivery workflows to support targeted display and social advertising alongside personalized outreach. This deployment positioned marketing to run coordinated account-based campaigns with alignment to sales engagement workflows.
Configuration modules implemented included account list management, intent and engagement analytics, programmatic ad orchestration, and campaign measurement and reporting, reflecting core Account Based Marketing capabilities. Operational scope covered marketing and sales operations teams, with governance instituted around campaign approvals, account ownership, and measurement cadence to align program execution and reporting. The implementation emphasized orchestration and audience segmentation, and established governance to synchronize campaign execution with sales account workflows.
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Dialpad | Professional Services | 1000 | $200M | United States | RollWorks, a division of NextRoll | RollWorks ABM Platform | Account Based Marketing | 2019 | n/a |
Dialpad implemented RollWorks ABM Platform in 2019 to operationalize Account Based Marketing across its revenue organization. The deployment targeted tighter alignment between sales and marketing, with the explicit goal of prioritizing account-level engagement and improving how investment decisions are made across demand generation and account teams.
RollWorks ABM Platform was configured to deliver validated and tiered target account lists, account scoring and segmentation, campaign orchestration, and account-level measurement capabilities. The RollWorks ABM Platform instance emphasized account identification and tier governance, enabling Dialpad to maintain a prioritized universe of accounts that drives orchestrated outreach and audience segmentation strategies.
The deployment used a cloud SaaS model and was instrumented to feed account-level workflows used by sales and marketing teams. Configuration work focused on cataloging target accounts, assigning tiers, and operationalizing orchestration and measurement workflows across demand generation, field sales, and account management functions.
Governance centered on a validated, tiered target account list that established a single source of truth for where to allocate sales and marketing resources. This approach helped Dialpad know where to spend its sales and marketing resources, and positioned the company to do true Account Based Marketing at scale.
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Snowflake | Professional Services | 8769 | $3.6B | United States | RollWorks, a division of NextRoll | RollWorks ABM Platform | Account Based Marketing | 2019 | n/a |
In 2019, Snowflake deployed RollWorks ABM Platform to drive Account Based Marketing across its customer-facing teams. The deployment focused on enabling coordinated account selection and targeting for sales, marketing, and customer success organizations, aligning account-centric strategy with outbound advertising and engagement workflows.
Configuration emphasized core Account Based Marketing capabilities including account identification and segmentation, intent and engagement signals, account scoring and prioritization, campaign orchestration across digital advertising and email channels, and centralized measurement and reporting. The RollWorks ABM Platform was configured to manage account lists, orchestrate multi-channel campaigns, and surface account-level insights to inform outbound plays and prioritization.
Operational coverage centered on expansion motions within existing customers and named accounts, with account teams using the platform to coordinate outreach and nurture pathways. The implementation supported standardized playbooks and campaign templates that sales and marketing could execute against, enabling repeatable account-based engagement workflows and consistent account progression tracking.
Governance established joint sales and marketing ownership of account selection, cadence, and success criteria, with routine review of campaign performance and account progression through platform reporting and program reviews. Snowflake reported achieving a 50 percent new opportunity rate with existing customers targeted through the ABM approach, a metric used in regular RollWorks ABM Platform review cycles.
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD RollWorks ABM Platform Coverage
RollWorks ABM Platform is a Account Based Marketing solution from RollWorks, a division of NextRoll.
Companies worldwide use RollWorks ABM Platform, from small firms to large enterprises across 21+ industries.
Organizations such as Snowflake, Coupa, Dialpad, Aircall and Auditoria.AI are recorded users of
RollWorks ABM Platform for Account Based Marketing.
Companies using RollWorks ABM Platform are most concentrated in Professional Services, with adoption spanning over 21 industries.
Companies using RollWorks ABM Platform are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of RollWorks ABM Platform across Americas, EMEA, and APAC.
Companies using RollWorks ABM Platform range from small businesses with 0-100 employees - 20%, to mid-sized firms with 101-1,000 employees - 40%, large organizations with 1,001-10,000 employees - 40%, and global enterprises with 10,000+ employees - 0%.
Customers of RollWorks ABM Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified RollWorks ABM Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.