List of Roy Morgan Reactor Customers
Melbourne, 3000, VIC,
Australia
Since 2010, our global team of researchers has been studying Roy Morgan Reactor customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Roy Morgan Reactor for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Roy Morgan Reactor for Analytics and BI include: Television New Zealand, a New Zealand based Media organisation with 250 employees and revenues of $40.0 million, Amalgamated Television Services Australia, a Australia based Media organisation with 10 employees and revenues of $1.0 million, Scoop New Zealand, a New Zealand based Media organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Roy Morgan Reactor, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Roy Morgan Reactor customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Amalgamated Television Services Australia | Media | 10 | $1M | Australia | Roy Morgan | Roy Morgan Reactor | Analytics and BI | 2010 | n/a |
In 2010, Amalgamated Television Services Australia implemented Roy Morgan Reactor to power its PolliGraph real time audience reaction tool for televised political debates and election coverage. Roy Morgan Reactor was applied as an Analytics and BI capability to measure second by second viewer responses across audience segments, surfacing moment by moment opinion shifts during debates and broadcasts. The implementation targeted ad, politics and media research workflows, capturing instantaneous sentiment and response signals tied to specific broadcast moments, and delivering those signals to editorial and research stakeholders during live programming.
The deployment combined real time data capture, segmentation analysis and dashboarding to present second level response trends, consistent with Analytics and BI functional expectations. Roy Morgan Reactor supported temporal alignment of viewer responses to broadcast timestamps, enabling segmentation by demographic cohorts and program moments and providing visualizations for operational decision making. Operational coverage centered on broadcast editorial, audience research and campaign analysis within Seven Network election coverage in Australia, with rollouts coordinated to live event schedules and governance focused on live monitoring and research workflow integration.
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Scoop New Zealand | Media | 10 | $1M | New Zealand | Roy Morgan | Roy Morgan Reactor | Analytics and BI | 2014 | n/a |
In 2014, Scoop New Zealand ran the NZ Election Reactor using Roy Morgan Reactor to crowdsource second by second voter reactions to political videos and debates. The deployment used Roy Morgan Reactor as a real-time Analytics and BI instrument to capture and display audience sentiment within Scoop New Zealand editorial coverage. Scoop New Zealand Roy Morgan Reactor Analytics and BI integration produced public-facing segmented reaction graphs accessible on the Scoop website and via the mobile Reactor app, linking live reaction capture directly to media and political research workflows.
The implementation combined a live reaction capture module, an aggregation and visualization engine that produced time-aligned segmented reaction graphs, and explicit integration with Roy Morgan panel data for demographic and attitudinal segmentation. Delivery architecture focused on online embeds and mobile app feeds to support event-driven publishing during debates and video coverage, affecting editorial audience engagement and political research functions. Governance and rollout were organized around election events with controls for publishing crowd-sourced responses alongside panel-derived segments, enabling editorial teams to present synchronized reaction visualizations in real time.
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Television New Zealand | Media | 250 | $40M | New Zealand | Roy Morgan | Roy Morgan Reactor | Analytics and BI | 1996 | n/a |
In 1996 Television New Zealand deployed Roy Morgan Reactor as a live audience analytics solution within the Analytics and BI category, using the original Worm Reactor technology during the election cycle to capture audience reactions in real time. The deployment was explicitly focused on political and media research applications, supporting live televised election debates to show instantaneous viewer sentiment and to inform debate and broadcast analysis.
The Roy Morgan Reactor implementation emphasized real-time data ingestion and visualization capabilities, supplying minute by minute sentiment traces and dashboards tailored for broadcast producers and research analysts. Functional capabilities included live sentiment scoring, trend visualization for on-air interpretation, and data output for post-broadcast research workflows. Operational scope covered TVNZ broadcast production teams and political research groups during live debate coverage, with processes designed to surface audience signals to on-air talent and editorial decision makers. Governance centered on coordinated workflows between research analysts and production staff to validate and interpret live signals during broadcasts, enabling the use of instantaneous viewer sentiment in debate analysis and broadcast planning.
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