List of Sabre Channel Connect Customers
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Since 2010, our global team of researchers has been studying Sabre Channel Connect customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sabre Channel Connect for API Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sabre Channel Connect for API Management include: TUI Group, a Germany based Leisure and Hospitality organisation with 57781 employees and revenues of $26.72 billion, Lotte Hotels & Resorts, a South Korea based Leisure and Hospitality organisation with 1500 employees and revenues of $300.0 million, Hospitality International, a United States based Leisure and Hospitality organisation with 75 employees and revenues of $20.0 million, Hotelrez United Kingdom, a United Kingdom based Leisure and Hospitality organisation with 30 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using Sabre Channel Connect, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sabre Channel Connect customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Hospitality International | Leisure and Hospitality | 75 | $20M | United States | SABRE | Sabre Channel Connect | API Management | 2019 | n/a |
In 2019, Hospitality International implemented Sabre Channel Connect. The deployment of Sabre Channel Connect, backed by SynXis CRS, centralized online travel agency distribution across the companys US franchise portfolio.
As an API Management solution, Sabre Channel Connect was configured to provide central channel mapping, automated rate and inventory distribution, and API-driven reservation handoff to the CRS. Configuration work focused on standardizing rate plans and availability feeds, and on enabling automated distribution workflows to reduce manual intervention in channel rate updates and room allotment.
The implementation integrated Sabre Channel Connect with SynXis CRS and the broader OTA network, aligning distribution and reservation flows across franchise sites in the United States. Operational coverage included franchise-level property management and central distribution teams, impacting revenue management, reservations operations, and distribution governance.
Governance changes centered on centralized channel controls and standardized workflows for mapping, rate changes, and availability pushes, which reduced manual error points. Per Sabre's case study, hotels in the rollout saw a 9.93% increase in Channel Connect revenue and an 8.28% increase in Channel Connect bookings, improving distribution efficiency and reducing manual errors.
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Hotelrez United Kingdom | Leisure and Hospitality | 30 | $15M | United Kingdom | SABRE | Sabre Channel Connect | API Management | 2024 | n/a |
In 2024, HotelREZ United Kingdom renewed and continues to use Sabre Hospitality's suite, implementing Sabre Channel Connect in the API Management category. The deployment supports distribution, booking engine and GDS services for its network of thousands of properties across HotelREZ's global footprint, while the company remains UK headquartered.
The Sabre Channel Connect implementation centers on API-driven distribution and real-time GDS connectivity, providing channel management, inventory and rate distribution, and reservation ingestion into the booking engine. Configuration emphasis is on centralized API endpoints and orchestration that align booking engine workflows with distribution channels, consistent with API Management functional patterns.
Integrations explicitly extend reach to OTAs and travel agents as stated in the March 2024 announcement, and the deployment interoperates with Sabre Hospitality Services to sustain GDS and booking engine capabilities. Operational coverage targets distribution and reservations business functions across the global property network rather than a single region, reflecting a companywide distribution footprint.
Governance is sustained via the renewed relationship with Sabre Hospitality, enabling centralized control of API access, distribution policies and channel parity at the platform level. The March 2024 release reports increased reach to OTAs and travel agents as an outcome of the continued use of Sabre Channel Connect and the broader Sabre Hospitality suite.
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Lotte Hotels & Resorts | Leisure and Hospitality | 1500 | $300M | South Korea | SABRE | Sabre Channel Connect | API Management | 2024 | n/a |
In 2024, LOTTE HOTELS & RESORTS implemented Sabre Channel Connect as part of a broader Sabre Hospitality suite deployment tied to the SynXis Central Reservations System. Sabre Channel Connect is positioned in the API Management layer to provide real-time distribution and orchestration across LOTTE’s portfolio of 35 hotels operating in seven countries, supporting reservation, distribution and retailing workflows.
The implementation included multiple Sabre modules alongside Sabre Channel Connect, specifically SynXis Retailing, SynXis Booking Engine, Corporate Booking Tool, Voice Agent and Meta Search, all integrated with the SynXis Central Reservations System. Functional capabilities emphasized by the deployment include real-time channel mapping and distribution, centralized rate and inventory synchronization, retailing of services with or without room bookings and optimization of the direct booking path through the SynXis Booking Engine.
Operationally, Sabre Channel Connect was integrated to act as the distribution gateway between SynXis CRS and external channels, enabling API endpoints for OTAs, metasearch and corporate channels while routing reservation and retailing data into SynXis. The scope of the rollout covers reservations, distribution, revenue operations and guest experience functions across LOTTE HOTELS & RESORTS brands, with explicit focus on improving visibility and reach in South Korea and international markets.
Governance of the program was driven by LOTTE’s digital experience leadership and Sabre Hospitality collaboration, centralizing reservation management under SynXis to standardize distribution processes and channel controls. The stated outcomes include streamlined reservation processes, enhanced retailing opportunities and support for LOTTE HOTELS & RESORTS growth ambitions, while Sabre Channel Connect serves as the API Management conduit coordinating distribution traffic and channel rules.
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Leisure and Hospitality | 57781 | $26.7B | Germany | SABRE | Sabre Channel Connect | API Management | 2021 | n/a |
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