List of SAE CPQ Customers
Weng, 84187,
Germany
Since 2010, our global team of researchers has been studying SAE CPQ customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAE CPQ for Configure Price Quote (CPQ) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAE CPQ for Configure Price Quote (CPQ) include: Kurtz Ersa, a Germany based Manufacturing organisation with 1650 employees and revenues of $313.0 million, TII Group, a Germany based Manufacturing organisation with 1000 employees and revenues of $215.0 million, Mayer & Cie, a Germany based Manufacturing organisation with 450 employees and revenues of $80.0 million and many others.
Contact us if you need a completed and verified list of companies using SAE CPQ, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Kurtz Ersa | Manufacturing | 1650 | $313M | Germany | SAE Applications for Digitalization | SAE CPQ | Configure Price Quote (CPQ) | 2024 | n/a |
In 2024, Kurtz Ersa implemented SAE CPQ to replace Excel based quoting and to digitize sales configuration and quotation generation. The deployment positioned SAE CPQ as the Configure Price Quote (CPQ) platform for the manufacturing organization, tying product configuration and pricing into a formalized quoting process.
The implementation delivered core Configure Price Quote (CPQ) capabilities, including guided product configuration, rule based pricing, standardized quote templates and automated parts list generation, enabling the production of standardized, error free quotations. SAE CPQ was configured to enforce variant rules and pricing logic, and to automate the assembly of bill of materials and parts lists as part of quote output.
Integrations were implemented with the company CRM and with SAP, enabling quote and opportunity data to flow into the sales CRM and enabling parts lists to be transferred into SAP for downstream ordering and ERP reconciliation. Operational coverage focused on sales and CRM processes in Germany, centralizing quoting activity within those business functions.
Governance emphasized centralized management of configuration rules and quote templates to maintain consistency across the sales organization and to reduce manual configuration work. The implementation produced automated parts lists and standardized, error free quotations, and increased quoted opportunities from approximately 1,600 to 4,300 per year.
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Mayer & Cie | Manufacturing | 450 | $80M | Germany | SAE Applications for Digitalization | SAE CPQ | Configure Price Quote (CPQ) | 2024 | n/a |
In 2024, Mayer & Cie implemented SAE CPQ to modernize pre-sales for its circular knitting machines. The deployment focused on Configure Price Quote (CPQ) workflows supporting complex product configurations with up to 40 million variants, and targeted the sales and CRM organization in Germany.
SAE CPQ was configured to provide a central configuration engine, pricing and quote generation capabilities, and partner-facing quote templates to accelerate onboarding of sales partners. The implementation emphasized a pricing engine with daily-updated pricing feeds and automated validation rules to reduce manual pricing adjustments and improve quote accuracy.
Architecturally the project included a seamless integration with Mayer & Cie s SAP system to synchronize product master data and pricing, enabling the daily pricing cadence and consistent baseline data across systems. SAE states the project was implemented in around 12 months, with go live timing estimated from published case materials.
Operational governance changes established standardized quote approval workflows, centralized configuration governance inside SAE CPQ and clearer handoffs between pre-sales, sales and CRM teams. Outcomes explicitly reported include faster onboarding of sales partners, daily-updated pricing and greater process transparency across sales and pre-sales operations.
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TII Group | Manufacturing | 1000 | $215M | Germany | SAE Applications for Digitalization | SAE CPQ | Configure Price Quote (CPQ) | 2024 | n/a |
In 2024, TII Group implemented SAE CPQ to overhaul its sales operating model for heavy and complex transport solutions. The deployment targeted Configure Price Quote (CPQ) capabilities to digitize customer specific requirements, approvals, pricing and parts lists, replacing Excel based processes to improve scalability for sales and CRM functions in Germany.
The SAE CPQ implementation scoped functional modules for requirements capture, configurable pricing engines, approval workflows and automated parts list generation. Configuration work emphasized product and option modeling aligned to complex transport assemblies, and workflow automation for multi stage approvals and quote consolidation.
Integrations were executed with the customer stated ERP, CRM and PLM systems to synchronize master data, pricing conditions, BOMs and quote records, enabling end to end order continuity across commercial and engineering systems. The rollout covered sales and CRM teams in Germany and linked quote outputs into the broader order to cash and product lifecycle contexts.
SAE reported a kickoff in April and May and a running system by year end in under 10 months, reflecting an accelerated implementation cadence. Governance changes included standardized approval gates and centralized quote configuration processes to replace ad hoc spreadsheets, and the program explicitly aimed to eliminate Excel based quote management and scale sales execution.
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