List of Salesforce Customer Identity Customers
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Since 2010, our global team of researchers has been studying Salesforce Customer Identity customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Customer Identity for Identity and Access Management (IAM) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Customer Identity for Identity and Access Management (IAM) include: Atlassian, a Australia based Professional Services organisation with 12157 employees and revenues of $4.36 billion, Groupe Dynamite, a Canada based Retail organisation with 5500 employees and revenues of $400.0 million, Alma Media Oyj, a Finland based Media organisation with 1823 employees and revenues of $338.0 million, BizReach, a Japan based Professional Services organisation with 1300 employees and revenues of $300.0 million and many others.
Contact us if you need a completed and verified list of companies using Salesforce Customer Identity, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Salesforce Customer Identity customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alma Media Oyj | Media | 1823 | $338M | Finland | Salesforce | Salesforce Customer Identity | Identity and Access Management (IAM) | 2019 | n/a |
In 2019, Alma Media Oyj implemented Salesforce Customer Identity under the Identity and Access Management (IAM) category. The deployment used Auth0, now part of Salesforce, to unify customer identity across Alma Media's multiple media properties and subscription services, with an explicit focus on media subscription authentication flows and improving conversion rates. The implementation scope covered customer-facing authentication and profile consolidation across the company's EMEA digital properties.
Salesforce Customer Identity was configured to centralize user authentication, single sign-on, account linking and identity profile management, delivering a consolidated customer identity store and session management for cross-property sign-in. The implementation included social login and standard authentication flows, consent and profile synchronization mechanisms, and rule-based attribute mapping to support subscription entitlements. Configuration emphasized reusable identity flows and templates to enable faster provisioning of new subscription offerings.
The identity platform was integrated with Alma Media's subscription and publishing workflows to streamline sign-up, paywall access and subscription lifecycle authentication across sites. Governance was centralized to standardize identity policies and consent handling across properties, and rollout proceeded as a coordinated program of property-by-property integration to preserve editorial and product autonomy. According to the public case study Alma Media achieved roughly 50% faster time-to-market for new offerings and about 30% total cost-of-ownership savings in the EMEA region.
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Atlassian | Professional Services | 12157 | $4.4B | Australia | Salesforce | Salesforce Customer Identity | Identity and Access Management (IAM) | 2020 | n/a |
In 2020, Atlassian implemented Salesforce Customer Identity within its Identity and Access Management (IAM) environment to authenticate millions of users across its collaboration products. The rollout centered on customer and product authentication, addressing external user access rather than internal employee provisioning, and explicitly positioned Salesforce Customer Identity as the front door for customer login flows.
The implementation used Auth0 capabilities, now represented under Salesforce Customer Identity, to deliver single sign on and multi factor authentication across product surfaces. Configuration work focused on centralized authentication policies, adaptive MFA enforcement, and streamlined login flows to reduce bespoke engineering of authentication logic in each product.
Operational coverage included global and APAC customer bases and extended across Atlassian collaboration offerings, consolidating user sessions and identity tokens for downstream product access. The deployment aligned Identity and Access Management (IAM) controls with product-level session management and consent flows, enabling a uniform customer authentication experience across regions.
Governance and operational change emphasized reducing engineering effort on auth and centralizing identity ownership, with authentication policies and MFA coverage standardized in the newly implemented Salesforce Customer Identity service. Reported outcomes included improved security posture and lower ongoing development overhead for product teams, consistent with Atlassian’s stated goals for the Auth0 implementation.
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BizReach | Professional Services | 1300 | $300M | Japan | Salesforce | Salesforce Customer Identity | Identity and Access Management (IAM) | 2021 | n/a |
In 2021, BizReach began an Auth0 migration project to move over 1 million user accounts onto the Auth0 authentication platform, an effort that aligns with Identity and Access Management (IAM) objectives and maps to Salesforce Customer Identity after Auth0’s acquisition by Salesforce. The migration targeted customer authentication and single sign on improvements for BizReach’s HR and HR tech services in Japan, positioning Salesforce Customer Identity as the primary customer identity layer for external HR application access.
The implementation focused on core IAM capabilities typical of customer identity platforms, including consolidation of user profiles, authentication flow configuration, token and session management, and centralized account lifecycle processes. Configuration work emphasized customer identity workflows and SSO policies to support external candidate and client authentication for HR services, with standard IAM controls applied to manage credentialing and session behavior.
Operational scope remained concentrated in Japan within APAC, the project completed in eight months and executed the transfer of more than one million accounts to Auth0, with reported outcomes including an approximately 50 percent reduction in implementation and operational costs in Japan. Governance centered on centralized identity handling for customer-facing HR services, and the platform now serves as the authentication backbone tied to Salesforce Customer Identity, supporting consolidated customer authentication across BizReach’s HR offerings.
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Retail | 5500 | $400M | Canada | Salesforce | Salesforce Customer Identity | Identity and Access Management (IAM) | 2023 | n/a |
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Buyer Intent: Companies Evaluating Salesforce Customer Identity
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