List of Salesforce Dynamic Content Customers
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Since 2010, our global team of researchers has been studying Salesforce Dynamic Content customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Dynamic Content for Content Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Dynamic Content for Content Management include: Adidas Germany, a Germany based Retail organisation with 8312 employees and revenues of $23.19 billion, Telia Norge, a Norway based Communications organisation with 1412 employees and revenues of $1.32 billion, Thames Valley Police, a United Kingdom based Government organisation with 7900 employees and revenues of $672.0 million, Tilbury Douglas, formerly Interserve, a United Kingdom based Construction and Real Estate organisation with 1200 employees and revenues of $605.0 million and many others.
Contact us if you need a completed and verified list of companies using Salesforce Dynamic Content, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Salesforce Dynamic Content customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Adidas Germany | Retail | 8312 | $23.2B | Germany | Salesforce | Salesforce Dynamic Content | Content Management | 2018 | Salesforce | In 2018, Adidas Germany implemented Salesforce Dynamic Content as part of its Content Management strategy to centralize AI-driven email personalization for marketing and newsletter workflows. The program began in 2018 and was developed in partnership with Salesforce, later moving to Einstein Content Selection in October 2020 to standardize content decisioning inside Salesforce Marketing Cloud. The implementation leveraged Salesforce Marketing Cloud capabilities, notably Einstein Content Selection, to power AI-driven content recommendation and dynamic content rendering at send time. Configuration emphasized template-driven newsletters, dynamic content blocks, and automated content selection rules to reduce manual production work and support personalized variants for markets. Operational scope was global, covering more than 20 countries and focused on marketing, email personalization, and newsletter channel orchestration. Execution combined a centralized content strategy with localized market rules and involved email production, campaign management, and regional marketing teams during phased rollouts across markets. Governance was structured through a commercial and implementation partnership with Salesforce, aligning central governance for content and model stewardship with local market workflows. Adidas reported approximately 40 percent reduction in email production costs and an 8 percent increase in dynamic newsletter channel contribution as explicit outcomes of the deployment. | |
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Telia Norge | Communications | 1412 | $1.3B | Norway | Salesforce | Salesforce Dynamic Content | Content Management | 2015 | n/a | In 2015 Telia Norge began a CRM and marketing transformation that included implementation of Salesforce Dynamic Content as part of a broader Customer 360 initiative. The program started in spring 2015 in Norway and targeted B2B marketing and a loyalty programme, with a staged loyalty launch delivered around 2018. The implementation used Salesforce Dynamic Content together with Salesforce Customer 360 and Marketing Cloud to orchestrate insight driven customer journeys and dynamic email campaigns. Configuration focused on dynamic content rules, audience segmentation, and personalization logic within Marketing Cloud, enabling content variants to be driven by CRM attributes and customer behavioral signals. Integrations centered on Salesforce Customer 360 as the master customer data and Marketing Cloud as the execution layer, creating a unified content delivery workflow under the Content Management category. Operational coverage included B2B marketing teams and the loyalty pilot, with content lifecycle management implemented to support campaign creation, approval, and automated delivery based on journey orchestration. Governance and rollout were phased, starting with CRM alignment and data unification in 2015 before moving to campaign and loyalty activations by 2018. The loyalty pilot explicitly achieved a 30% reduction in customer churn, demonstrating a direct business outcome tied to the CRM and Content Management driven campaigns using Salesforce Dynamic Content. | |
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Thames Valley Police | Government | 7900 | $672M | United Kingdom | Salesforce | Salesforce Dynamic Content | Content Management | 2023 | Salesforce | In 2023, Thames Valley Police implemented Salesforce Dynamic Content within Salesforce Marketing Cloud to deliver personalised victim communications and support across Thames Valley Police and Hampshire & Isle of Wight Constabulary in the United Kingdom. The implementation targeted CRM driven communications and victim support workflows, configuring dynamic content and journey orchestration for contact centre escalation and victim liaison teams. The deployment centered on dynamic content configuration and triggered journeys, using Salesforce Dynamic Content to vary message content based on case attributes and engagement signals. Functional capabilities implemented include personalised messaging templates, automated triggered journey orchestration, and audience segmentation tied to case status and support workflows. The solution architecture integrated Salesforce Marketing Cloud with backend data orchestration using MuleSoft, enabling event driven data flows and synchronization between policing case records and Marketing Cloud audiences. Delivery was led by Salesforce Professional Services in a 15 week project, with the implementation going live in 2023 and operational handover to policing communications and contact centre functions. Rollout included governance for content and journey orchestration, establishing operational ownership across victim support, contact centre, and communications teams, and creating processes for message approval and triggered-response management. The implementation required aligning communications workflows to CRM case events and instituting controls for personalised outreach and consent handling. The initiative produced measurable operational outcomes reported by the customer, including a 10% reduction in contact centre calls, savings of 1.4 million pounds, and a 15% increase in victim satisfaction. The project is recorded as a Content Management implementation using Salesforce Dynamic Content within the policing CRM and communications stack. | |
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Construction and Real Estate | 1200 | $605M | United Kingdom | Salesforce | Salesforce Dynamic Content | Content Management | 2019 | n/a |
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