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General Beverage Sales Co.
Location
6169 Mckee Road,
Madison, 53719, WI,
United States
Website
https://www.genbev.com/
Phone
1 608-271-1237
Artw industry
Distribution
Employee
Revenue

General Beverage Sales Co. Technographics

General Beverage Sales Co. Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by General Beverage Sales Co. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 General Beverage Sales Co. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that General Beverage Sales Co. has purchased the following applications: Blue Ridge Supply Planing for Advanced Planning and Scheduling in 2014, AT&T Personal Cloud for Application Hosting and Computing Services in 2014, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems General Beverage Sales Co. is running and its propensity to invest more and deepen its relationship with Blue Ridge , AT&T , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing General Beverage Sales Co. revenues, which have grown to $114.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for General Beverage Sales Co. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

General Beverage Sales Co. Data, Technology Stack, and Enterprise Applications
SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Blue Ridge Legacy Blue Ridge Supply Planing Advanced Planning and Scheduling SCM n/a 2014 2014 In 2014 General Beverage Sales Co.-Milwaukee implemented Blue Ridge Supply Planing as its Advanced Planning and Scheduling solution to centralize supply chain planning functions for a U.S. distribution business with approximately 1,000 employees. The deployment targeted core planning business functions including demand planning, inventory replenishment, and distribution planning to align warehouse operations and procurement with sales forecasts. Blue Ridge Supply Planing was configured to provide standard Advanced Planning and Scheduling capabilities, including demand forecasting inputs, replenishment logic, multi-echelon inventory considerations, and scenario modeling for order-to-fulfill planning cycles. Configuration and optimization work emphasized master data alignment, SKU-level replenishment parameters, and planning horizon management to support ongoing operational planning and scheduling workflows. The implementation integrated with Microsoft Dynamics GP to ingest master data and transactional sales and inventory records, and with EDI infrastructures implemented via DataMasons and Cleo to automate order and shipment data flows. Extensions and process automation were supported by PowerApps work and by company and database consolidations and expansions led by internal IT, enabling orchestration between the planning engine and upstream ERP and EDI channels. Governance was organized through a centralized planning team with cross-functional subject matter experts, led by the company Lead Business System Analyst who managed software implementation, optimization and SME engagement. Rollout emphasized iterative configuration and ongoing optimization rather than a one-time cutover, with documented planning workflows and role-based responsibilities for planning, procurement and distribution operations.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
AT&T Legacy AT&T Personal Cloud Application Hosting and Computing Services IaaS n/a 2014 2014
Application Hosting and Computing Services IaaS 2014 2014
Cloud Storage IaaS 2024 2024
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2022 2022
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
Collaboration Collaboration 2023 2023
Collaboration Collaboration 2015 2015
Collaboration Collaboration 2023 2023
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
ERP Financial ERP Financial Management 2013 2014
ERP Financial ERP Financial Management 2014 2014
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Identity and Access Management (IAM) CyberSecurity 2023 2023
Identity and Access Management (IAM) CyberSecurity 2024 2024
Secure Email Gateways (SEGs) CyberSecurity 2021 2021
Secure Email Gateways (SEGs) CyberSecurity 2021 2021
Secure Web Gateways (SWG) CyberSecurity 2014 2014
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Payroll HCM 2017 2017
Recruiting, Applicant Tracking System HCM 2016 2016
Recruiting, Applicant Tracking System HCM 2017 2017
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Tag Management CRM 2023 2023
IT Decision Makers and Key Stakeholders at General Beverage Sales Co.
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by General Beverage Sales Co. Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD General Beverage Sales Co. Technographics

General Beverage Sales Co. is a Distribution organization based in United States, with around 1000 employees and annual revenues of $114.0 million.

General Beverage Sales Co. operates a diverse technology stack with applications such as Blue Ridge Supply Planing, AT&T Personal Cloud and Microsoft 365, covering areas like Advanced Planning and Scheduling, Application Hosting and Computing Services and Collaboration.

General Beverage Sales Co. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Blue Ridge, AT&T and Microsoft.

General Beverage Sales Co. recently adopted applications including Slack Connect in 2023, Fastly in 2022 and Mimecast Email Security in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of General Beverage Sales Co.’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates General Beverage Sales Co.’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete General Beverage Sales Co. technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.