List of Salesforce Spiff Customers
Salesforce
Salesforce Tower 415 Mission Street, 3rd Floor,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-901-7000
Professional Services
83334
$41.5B
Since 2010, our global team of researchers has been studying Salesforce Spiff customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Spiff for Incentive Compensation Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Spiff for Incentive Compensation Management include: Udemy, a United States based Professional Services organisation with 1000 employees and revenues of $789.8 million, PubMatic, a United States based Professional Services organisation with 948 employees and revenues of $267.0 million, Delta Dental Plan of Arkansas, a United States based Insurance organisation with 200 employees and revenues of $48.0 million, Clari, a United States based Professional Services organisation with 200 employees and revenues of $30.0 million and many others.
Contact us if you need a completed and verified list of companies using Salesforce Spiff, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Salesforce Spiff customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Clari | Professional Services | 200 | $30M | United States | Salesforce | Salesforce Spiff | Incentive Compensation Management | 2022 | n/a |
In 2022, Clari implemented Salesforce Spiff to automate sales commission calculations and improve visibility for GTM finance and sales teams in the United States. The engagement targeted Incentive Compensation Management, was contracted in two months, and was rolled out to 175 sales representatives across the US in three months.
The implementation configured Salesforce Spiff's commission calculation engine, operational dashboards, and forecasting capabilities to replace spreadsheet-based commission workflows. Configuration emphasized automated commission rules, real-time calculation of payouts, and reportable commission statements to provide consistent compensation views for reps and finance.
Integrations included a real-time Salesforce sync to pull opportunities, bookings and quota data from the CRM into the Incentive Compensation Management application, ensuring calculations and dashboards reflected current SFDC state. Operational coverage focused on GTM finance and sales teams in the United States, with dataflows and role-based access controlling who could view forecasts and commission details.
Governance changes centralized commission calculation ownership within GTM finance and instituted dashboard-driven review processes to reduce manual adjustments. The rollout eliminated spreadsheet reconciliation steps, reduced manual recalculations and decreased rep questions by providing real-time visibility and forecasting through Salesforce Spiff.
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Delta Dental Plan of Arkansas | Insurance | 200 | $48M | United States | Salesforce | Salesforce Spiff | Incentive Compensation Management | 2023 | n/a |
In 2023, Delta Dental Plan of Arkansas implemented Salesforce Spiff as an Incentive Compensation Management application to provide brokers with direct visibility into commission data. The deployment is centered on a Broker Portal integration, where brokers access Salesforce Spiff through a Commission Statement card on their Broker Portal dashboard and authenticate with provided credentials.
The Salesforce Spiff implementation functions as a SPIFF sales commission tracker providing real-time visibility into commission statements and payables, aligned with common Incentive Compensation Management capabilities such as commission statement generation, transaction-level tracking, and ongoing statement reconciliation. Brokers are required to use login credentials each time they access Salesforce Spiff, indicating session-based authentication and user-level access controls are in place for partner visibility.
Operational scope is focused on appointed broker partners of Delta Dental Plan of Arkansas, with the Broker Portal acting as the user entry point. Rollout and governance details are explicit, brokers will receive email communications with login credentials and usage instructions in the weeks following launch, and access is tied to broker appointment status. The implementation impacts broker compensation visibility, sales operations, and partner management workflows by centralizing commission data in Salesforce Spiff via the Broker Portal integration.
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PubMatic | Professional Services | 948 | $267M | United States | Salesforce | Salesforce Spiff | Incentive Compensation Management | 2020 | n/a |
In 2020, PubMatic implemented Salesforce Spiff as its Incentive Compensation Management platform. The deployment targeted global sales operations spanning Americas, EMEA, and APAC, and was timed as the company prepared to go public to increase accuracy and auditability for finance.
Salesforce Spiff was configured to automate commission calculations and surface customizable dashboards for sales operations and finance stakeholders. The implementation centralized calculation rules and eligibility logic, enabling faster, more reliable commission calculations and reducing manual reconciliation effort.
Operational coverage included sales operations and finance teams across the three regions, with the platform used to support quarter and year-end true-up processes. Configurable dashboards and reporting were emphasized to improve visibility into payouts and to support auditability during close cycles.
Governance changes focused on improving audit trails and formalizing review workflows so finance could validate calculations and accelerate true-ups. The implementation delivered faster, more reliable commission calculations, customizable dashboards and reduced time spent on quarter and year-end true-ups according to the deployment notes.
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Udemy | Professional Services | 1000 | $790M | United States | Salesforce | Salesforce Spiff | Incentive Compensation Management | 2021 | n/a |
In 2021, Udemy implemented Salesforce Spiff as its Incentive Compensation Management solution to automate commission processes across sales operations and finance in the United States. The deployment centralized commission calculation and reporting workflows for the sales and finance teams, establishing a single system of record for incentive data.
The implementation configured Spiff to run the commission calculation engine, implement automated clawback logic, manage ramp schedules, and surface executive reporting dashboards. Role based visibility and reconciliation workflows were established so sales operations and finance could validate payouts and monitor accruals within the application.
Udemy leveraged Spiff's integrations with Salesforce and NetSuite to synchronize CRM opportunity and booking data into Spiff and to export finalized payout and accounting records to the financial system. The integration architecture connected Salesforce CRM data to Salesforce Spiff calculations and moved completed payout records to NetSuite to support accounting and payroll coordination.
Governance was centralized under sales operations and finance, with automated workflows for clawbacks and ramp enforcement and standardized reporting for leadership. According to the customer case study, the rollout reduced time spent managing commissions, enabled automated clawbacks and ramp schedules, and increased transparency for leadership while providing a scalable, automated incentive process.
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Buyer Intent: Companies Evaluating Salesforce Spiff
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Salesforce Spiff. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Salesforce Spiff for Incentive Compensation Management include:
- Ace Data Centers, a United States based Professional Services organization with 15 Employees
- Planet Verde, a United States based Distribution company with 10 Employees
- Travel Food Service, a India based Distribution organization with 1213 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Salesforce Spiff Coverage
Salesforce Spiff is a Incentive Compensation Management solution from Salesforce.
Companies worldwide use Salesforce Spiff, from small firms to large enterprises across 21+ industries.
Organizations such as Udemy, PubMatic, Delta Dental Plan of Arkansas and Clari are recorded users of
Salesforce Spiff for Incentive Compensation Management.
Companies using Salesforce Spiff are most concentrated in Professional Services and Insurance, with adoption spanning over 21 industries.
Companies using Salesforce Spiff are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Salesforce Spiff across Americas, EMEA, and APAC.
Companies using Salesforce Spiff range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 100%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.
Customers of Salesforce Spiff include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Salesforce Spiff customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Incentive Compensation Management.