List of SAP Joule AI Agents Customers
SAP
Dietmar-Hopp-Allee 16,
Walldorf, x, 69190,
Germany
Walldorf, x, 69190,
Germany
49 6 2277-47474
Professional Services
110650
$41.6B
Since 2010, our global team of researchers has been studying SAP Joule AI Agents customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAP Joule AI Agents for Generative AI Platforms from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAP Joule AI Agents for Generative AI Platforms include: BRF Global, a Brazil based Consumer Packaged Goods organisation with 100000 employees and revenues of $10.73 billion, Foodstuffs North Island Limited, a New Zealand based Retail organisation with 26000 employees and revenues of $7.00 billion, Edgewell Personal Care, a United States based Consumer Packaged Goods organisation with 6700 employees and revenues of $2.22 billion and many others.
Contact us if you need a completed and verified list of companies using SAP Joule AI Agents, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SAP Joule AI Agents customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BRF Global | Consumer Packaged Goods | 100000 | $10.7B | Brazil | SAP | SAP Joule AI Agents | Generative AI Platforms | 2025 | n/a |
In 2025, BRF Global implemented SAP Joule AI Agents as part of a Generative AI Platforms initiative to embed AI copilots into supply chain planning. The deployment sits alongside BRF’s award-winning SAP Integrated Business Planning implementation and is positioned to operationalize AI-driven forecasting across the company’s global supply footprint.
The SAP Joule AI Agents implementation is focused on demand planning and sensing, statistical modeling, forecast accuracy and embedded analytics, time-series analysis, exception management, and master data analytics. SAP Joule AI Agents are used as an AI copilot and chatbot integrated with the SAP Help Portal to assist more than 400 planners in daily demand planning workflows, using algorithms that combine time-series forecasting, regression, predictive modeling, and machine learning to produce precise daily forecasts.
Architecturally the work ties SAP Joule AI Agents into BRF’s SAP landscape, including SAP Integrated Business Planning, a brownfield SAP S/4HANA Cloud implementation upgrade of the existing SAP ECC system, cloud-based SAP Ariba for procurement, and SAP SuccessFactors for human capital management. The solution consolidates real-time operational and financial information within IBP, enabling embedded analytics and AI-driven sensing to align production schedules, inventory levels, and procurement signals across 44 production units and 103 distribution centers serving operations in over 127 countries.
Governance and process changes emphasize collaborative forecasting, real-time data alignment, and exception-driven workflows to improve planner productivity and cross-functional decision making. BRF reports the IBP and AI enhancements make access to demand and forecast analytics 33 percent faster, and the company is continuing to extend SAP IBP’s AI assistant capabilities and explore order-based planning using additional AI algorithms.
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Edgewell Personal Care | Consumer Packaged Goods | 6700 | $2.2B | United States | SAP | SAP Joule AI Agents | Generative AI Platforms | 2025 | n/a |
In 2025, Edgewell Personal Care implemented SAP Joule AI Agents to introduce generative AI capabilities into HR analytics and people operations, anchored on a recently completed HR data quality program. The deployment follows an 18 month in-house effort to improve HR data quality within SAP SuccessFactors that began in the U.S. and later expanded to Europe, LATAM, and APAC, covering more than 7,000 employees. Before the cleanup, key Position and People Profile fields were accurate at 37 percent and errors numbered about 2,700, improvements that rose to consistent 96 to 97 percent accuracy with only a small residual error count after remediation efforts. The investment in clean data was positioned as a prerequisite to safely operationalize SAP Joule AI Agents and other AI copilots for HR decision making.
SAP Joule AI Agents was configured to operate as a Generative AI Platforms solution that queries the live SAP SuccessFactors data model, enabling natural language access, contextual insights, and AI assisted recommendations aligned to People Analytics use cases. SAP Joule AI Agents was provisioned to surface insights for talent acquisition, performance management, inclusion and belonging, tenure analysis, and workforce planning, while consuming SuccessFactors Stories as the role based reporting layer. The implementation emphasized secure access to live data, keeping business rules and role permissions defined in SuccessFactors intact for any AI driven outputs.
Integration scope centered on SAP SuccessFactors and the companys existing Stories reporting fabric, with People Analytics and HR business partners as primary operational users. The Joule implementation leverages the cleaned SuccessFactors profiles and position records that were maintained through an HR data steward program, enabling HRBPs to run ad hoc AI queries and share story links that respect existing permissions. Operational coverage spans central HR, People Analytics, recruiting and onboarding teams that use the system to investigate attrition, candidate experience, and role level performance signals.
Governance and process changes underpinned the Joule rollout, driven by an HR data steward program that upskilled HRBPs, delivered weekly exception reports, and required direct remediation or escalation by the designated steward. That governance shifted HR users from reactive cleanup to proactive data ownership, which directly supported reliable AI outputs from SAP Joule AI Agents. A cited business use case was discovery of short term turnover in specific roles and locations, which led HR to create the Joyful Journey candidate experience and to standardize recruiting and onboarding steps, demonstrating how the combination of data stewardship, SuccessFactors Stories reporting, and SAP Joule AI Agents enabled faster, data driven HR decisions.
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Foodstuffs North Island Limited | Retail | 26000 | $7.0B | New Zealand | SAP | SAP Joule AI Agents | Generative AI Platforms | 2024 | n/a |
In 2024, Foodstuffs North Island Limited implemented SAP Joule AI Agents as part of a Generative AI Platforms initiative to enable agent-driven assistance across Finance, Merchandising, and Supply Chain. The deployment was positioned alongside a broader SAP roadmap emphasizing Clean Core and SAP Business Technology Platform adoption, and explicit AI enablement through SAP Joule AI Agents and integrated data services.
The SAP Joule AI Agents implementation focused on conversational and generative capabilities typical of Generative AI Platforms, including natural language query, automated summarization of operational data, and agent orchestration for routine task automation and decision support. Configuration work emphasized mapping agent prompts to enterprise taxonomies, embedding knowledge from corporate analytics, and instrumenting governance controls for AI-driven outputs.
Integrations were anchored in the enterprise Data and Analytics program, with data pipelines feeding SAP Joule AI Agents from the Google EDP environment, notably BigQuery, and from SAP Datasphere, following a migration from SAP BW to Google EDP. The deployment was integrated with SAP BTP services to host application logic and with the SAP COE and analytics squads to operationalize models and data access, spanning enterprise Finance, Merchandising, and Supply Chain functions.
Governance and rollout were structured through a defined DnA delivery model and a governance framework that introduced agile ways of working and competency frameworks. These governance measures strengthened collaboration between the SAP COE, analytics squads, and business units, improving delivery speed, quality, and visibility and accelerating the delivery of high-value reporting and automation initiatives.
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Buyer Intent: Companies Evaluating SAP Joule AI Agents
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SAP Joule AI Agents. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SAP Joule AI Agents for Generative AI Platforms include:
- Tourism Development Fund, a Saudi Arabia based Banking and Financial Services organization with 350 Employees
- Its Communications, a Japan based Communications company with 692 Employees
- Forsite, a United States based Construction and Real Estate organization with 50 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
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Tourism Development Fund | Banking and Financial Services | 350 | $55M | Saudi Arabia | 2026-08-23 |
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Its Communications | Communications | 692 | $85M | Japan | 2026-07-15 |
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Forsite | Construction and Real Estate | 50 | $4M | United States | 2026-06-22 |
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Education | 20000 | $2.9B | United States | 2026-06-04 |
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Professional Services | 197777 | $31.4B | Japan | 2026-05-21 |
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Distribution | 73 | $15M | United Kingdom | 2026-05-13 |
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Professional Services | 200 | $30M | India | 2026-04-06 |
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Life Sciences | 10452 | $2.7B | Denmark | 2026-03-27 |
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Construction and Real Estate | 110 | $38M | Netherlands | 2026-03-10 |
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Banking and Financial Services | 40 | $5M | United States | 2025-12-16 |
FAQ - APPS RUN THE WORLD SAP Joule AI Agents Coverage
SAP Joule AI Agents is a Generative AI Platforms solution from SAP.
Companies worldwide use SAP Joule AI Agents, from small firms to large enterprises across 21+ industries.
Organizations such as BRF Global, Foodstuffs North Island Limited and Edgewell Personal Care are recorded users of
SAP Joule AI Agents for Generative AI Platforms.
Companies using SAP Joule AI Agents are most concentrated in Consumer Packaged Goods and Retail, with adoption spanning over 21 industries.
Companies using SAP Joule AI Agents are most concentrated in Brazil, New Zealand and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAP Joule AI Agents across Americas, EMEA, and APAC.
Companies using SAP Joule AI Agents range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 66.67%.
Customers of SAP Joule AI Agents include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SAP Joule AI Agents customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Generative AI Platforms.