List of SAS Customer Intelligence 360 Customers
SAS Institute
100 SAS Campus Drive,
Cary, 27513-2414, NC,
United States
Cary, 27513-2414, NC,
United States
1 800-727-0025
Professional Services
13500
$3.5B
Since 2010, our global team of researchers has been studying SAS Customer Intelligence 360 customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SAS Customer Intelligence 360 for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SAS Customer Intelligence 360 for Customer Data Platform include: Ulta Beauty, a United States based Retail organisation with 20000 employees and revenues of $11.21 billion, iGA Istanbul Airport, a Turkey based Transportation organisation with 5350 employees and revenues of $500.0 million, KNVB Campus, a Netherlands based Leisure and Hospitality organisation with 800 employees and revenues of $150.0 million and many others.
Contact us if you need a completed and verified list of companies using SAS Customer Intelligence 360, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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iGA Istanbul Airport | Transportation | 5350 | $500M | Turkey | SAS Institute | SAS Customer Intelligence 360 | Customer Data Platform | 2024 | n/a |
In 2024, iGA Istanbul Airport implemented SAS Customer Intelligence 360 to modernize its mobile app and centralize passenger engagement within a Customer Data Platform framework. The deployment focused on transforming the app from an information hub into a proactive engagement and monetization channel, using SAS Customer Intelligence 360 for real-time personalization and journey orchestration.
The implementation configured core Customer Data Platform capabilities including profile unification, behavioral and transactional data ingestion, real-time segmentation, automated journey orchestration, and analytics-driven offer management. Functional modules implemented include personalization engines for targeted offers, reporting and analytics pipelines for streamlined insight delivery, and automation to trigger contextually timed communications across passenger touchpoints.
Integrations were implemented between the mobile app and operational touchpoints in the airport environment, including augmented reality shopping guidance in retail and dining areas, mobile payment endpoints at parking payment points, beacon technology at terminal gates for real-time notifications, and messaging channels such as WhatsApp and virtual assistance services to support in-trip interactions. The project was executed in collaboration with SAS and Partner Republic for customer experience design, enabling the orchestration of in-app offers, iGA Pass membership communications, and location-aware notifications across terminals.
Governance and process changes centralized customer communication methods and streamlined reporting, shifting the organization toward analytics-driven campaign operations and automated customer journeys. As reported, customer satisfaction improved, revenue increased, iGA Pass participation rose by double digits, and operational efficiency gains were realized through the automated analytics and reporting capabilities of SAS Customer Intelligence 360.
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KNVB Campus | Leisure and Hospitality | 800 | $150M | Netherlands | SAS Institute | SAS Customer Intelligence 360 | Customer Data Platform | 2024 | n/a |
In 2024 KNVB deployed SAS Customer Intelligence 360 as a Customer Data Platform to tailor outreach to 3.6 million football fans and support marketing and fan engagement functions. The Royal Dutch Football Association leveraged the platform against an extensive database that holds 3.6 million unique records, 1.2 million registered members and inputs from 3,150 clubs, enabling segmented engagement across the Dutch football ecosystem.
The implementation combined SAS Customer Intelligence 360 for campaign management with SAS Visual Analytics on SAS Viya for advanced analysis and KPI visualization. KNVB established the Customer Intelligence KNVB System CIKS as an opt-in master dataset containing 2.5 million unique profiles, and the Voetbal Intelligence Platform VIP to enrich the CIKS with research and demographic data for deeper behavioral analytics. Primary capabilities configured include campaign orchestration, segmentation and audience profiling, personalized customer journeys, and daily KPI dashboards used by marketing and data intelligence teams.
Data ingestion and operational integrations are explicitly governed by automated extract, transform and load processes that enforce data quality and strict privacy rules. The ETL pipeline brings in game data, ticket sales, merchandise transactions, website visits and mobile app interactions into the CIKS and VIP, and feeds personalized dashboards on the voetbal.nl platform which serves more than 1.4 million users. Channels operationalized for outbound engagement include email, mobile app notifications and website personalization, with analytics feeding back into campaign decisioning.
Governance is organized around a KPI driven strategy, with the marketing department supported by data intelligence owning the single customer view and enabling access for thousands of clubs and commercial partners. KNVB defined objectives to improve insight into players fans and volunteers, share insights with clubs, enable data driven marketing and personalized journeys, optimize commercial opportunities and mature into a data driven organization. Access policies and privacy controls are central to rollout, reflecting the opt-in nature of the CIKS and the federation's emphasis on data stewardship.
Explicit outcomes reported include more precise segmentation and personalized communications, higher engagement and improved campaign performance, with telemarketing response rates improving by 45 percent, click ratios increasing by 35 percent and frequent newsletter open rates reaching 75 percent. Operational use cases that emerged include predictive ticket sales monitoring, campaigns to re engage inactive players, initiatives to attract more women to play football and balanced grouping of grassroots teams, all driven by insights surfaced through SAS Customer Intelligence 360.
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Ulta Beauty | Retail | 20000 | $11.2B | United States | SAS Institute | SAS Customer Intelligence 360 | Customer Data Platform | 2022 | n/a |
In 2022, Ulta Beauty deployed SAS Customer Intelligence 360 as its Customer Data Platform to centralize first party data and power personalized customer journeys. Ulta Beauty entered the project with more than 95 percent sales penetration and roughly 34 million active members in its Ultamate Rewards Program, providing the customer data foundation for segmentation and activation at scale.
The implementation focused on segmentation, activation and orchestration capabilities within SAS Customer Intelligence 360, leveraging advanced analytics, CRM functionality and built in automation to create and execute multilevel customer journeys. The platform is used to create unique segments and activate those segments into the SAS Customer Intelligence 360 engagement layer, reducing creation and execution cycles from days to minutes or hours and enabling management of multiple delivery channels through a single interface.
Operational coverage for the deployment spans member marketing and MarTech functions, specifically managing marketing and customer engagement programs that include credit offers, loyalty communications, customer insights and surveys. Ulta Beauty has applied AI and machine learning techniques inside the Customer Data Platform for customer journey optimization, and the company plans to add reinforcement learning to journey orchestration to provide personalized guidance and reduce irrelevant communications.
Governance and workflow changes emphasized automation and centralized orchestration, shifting execution responsibilities to the Member Marketing organization and aligning marketing operations around a single engagement platform. Built in automation and cross channel orchestration streamlined processes and created repeatable outputs, enabling tighter control over campaign execution and consistency in member communications.
Ulta Beauty reports explicit outcomes tied to the SAS Customer Intelligence 360 deployment, including automation driven time savings, higher program participation and strengthened retention through the Ultamate Rewards program. The retailer expects continued use of SAS Customer Intelligence 360 to deliver more personalized customer guidance, deepen brand affinity and avoid communications oversaturation as reinforcement learning is introduced.
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Buyer Intent: Companies Evaluating SAS Customer Intelligence 360
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SAS Customer Intelligence 360. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SAS Customer Intelligence 360 for Customer Data Platform include:
- Ace Data Centers, a United States based Professional Services organization with 15 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD SAS Customer Intelligence 360 Coverage
SAS Customer Intelligence 360 is a Customer Data Platform solution from SAS Institute.
Companies worldwide use SAS Customer Intelligence 360, from small firms to large enterprises across 21+ industries.
Organizations such as Ulta Beauty, iGA Istanbul Airport and KNVB Campus are recorded users of
SAS Customer Intelligence 360 for Customer Data Platform.
Companies using SAS Customer Intelligence 360 are most concentrated in Retail, Transportation and Leisure and Hospitality, with adoption spanning over 21 industries.
Companies using SAS Customer Intelligence 360 are most concentrated in United States, Turkey and Netherlands, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAS Customer Intelligence 360 across Americas, EMEA, and APAC.
Companies using SAS Customer Intelligence 360 range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 33.33%, large organizations with 1,001-10,000 employees - 33.33%, and global enterprises with 10,000+ employees - 33.33%.
Customers of SAS Customer Intelligence 360 include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SAS Customer Intelligence 360 customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Data Platform.