List of SAS Viya Customers

SAS Institute

100 SAS Campus Drive,
Cary, 27513-2414, NC,
United States

https://www.sas.com/

1 800-727-0025

Professional Services

13500

$3.5B

Since 2010, our global team of researchers has been studying SAS Viya customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Each quarter our research team identifies companies that have purchased SAS Viya for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.

Companies using SAS Viya for Analytics and BI include: Telecom Italia, a Italy based Communications organisation with 26887 employees and revenues of $15.60 billion, Nationwide Building Society, a United Kingdom based Banking and Financial Services organisation with 22042 employees and revenues of $6.74 billion, Shionogi, a Japan based Life Sciences organisation with 5200 employees and revenues of $3.00 billion, University of Nevada, Las Vegas, a United States based Education organisation with 4299 employees and revenues of $523.0 million, KNVB, a Netherlands based Non Profit organisation with 550 employees and revenues of $148.0 million and many others.

Contact us if you need a completed and verified list of companies using SAS Viya, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the Analytics and BI software purchases.

The SAS Viya customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of Analytics and BI software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!

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Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	SI	Insight Source
HUK24	Insurance	200	$20M	Germany	SAS Institute	SAS Viya	Analytics and BI	2023	n/a	In 2023, HUK24 implemented SAS Viya for Analytics and BI to analyze website traffic and improve the reliability of its AI-driven customer interactions. The deployment targeted the insurer's digital channel that functions as a virtual insurance agent, with a mandate to surface actionable insights about homepage traffic, chatbot performance and contact form flows to enable faster, self-service completion of standardized processes. The implementation integrated core front-end components including search, chatbot and contact forms into an analytics and monitoring workflow built on SAS Viya. HUK24 used SAS Data Integration Studio to extract data from upstream systems, cleanse and aggregate event and interaction records, and load them into the SAS Viya in-memory environment. Within SAS Viya, the team implemented KPI calculations and flexible visual dashboards to measure AI quality, surface error patterns from production interactions and assess contextual relevance of virtual assistant responses. Operational coverage centered on the website as the primary customer touchpoint, with dashboards and analyses consumed by management, technical departments and AI training experts. The solution provided visibility into how autonomous components handle short and long queries, enabling the AI team to understand failure modes when users submit terms like moving and to tune conversational guidance so that the assistant can guide customers step by step. Governance and workflow changes were driven by HUK24’s head of AI, chatbots and technology, who emphasized production monitoring over static test suites and required adaptable dashboards to match evolving business needs. Outcomes reported by HUK24 include improved AI reliability that supported faster processes and enhanced customer trust, a customer time saving of more than 10 minutes for online processes, and analytics coverage supporting a website with over 2,000,000 monthly visitors.
KNVB	Non Profit	550	$148M	Netherlands	SAS Institute	SAS Viya	Analytics and BI	2024	n/a	In 2024, KNVB implemented SAS Viya as the analytics core of its customer engagement platform, using the solution within the Analytics and BI category to power SAS Customer Intelligence 360 and SAS Visual Analytics on SAS Viya. The implementation positions SAS Viya as the principal analytics engine for campaign management, segmentation, forecasting and visualization across the federation’s stakeholder ecosystem. KNVB configured a multi-component architecture centered on the Customer Intelligence KNVB System CIKS, an opt-in database that aggregates member administration data from 3,000 amateur clubs and third-party feeds such as game data, ticket sales, merchandise sales, website visits and mobile app interactions. The CIKS contains 2.5 million unique profiles and feeds the Voetbal Intelligence Platform VIP, which enriches profiles with research results and demographic data for deeper behavioral analysis. SAS Customer Intelligence 360 provides campaign management and personalization capabilities, while SAS Visual Analytics on SAS Viya enables daily KPI analysis and visual exploration to support personalized customer journeys and tailored forecasting. Integrations and operational coverage include direct access for thousands of football clubs through a broader football ecosystem and the Voetbalmedia subsidiary platform voetbal.nl, which engages more than 1.4 million users via web and mobile channels. Primary channels for engagement are email, mobile apps and the website, and operational ownership sits with the marketing department supported by the data intelligence team, which is responsible for maintaining the single customer view and facilitating stakeholder access. Commercial teams and external partners use the platform to identify and execute revenue opportunities and targeted outreach. Governance and process controls emphasize automated extract transform and load processes, strict data quality checks and adherence to privacy rules, aligned with KNVB’s KPI-driven objectives to improve fan engagement, inform clubs and optimize commercial activity. Explicit outcomes reported from the SAS Viya enabled platform include telemarketing response increases of 45 percent for partner campaigns, click ratio improvements of 35 percent from better segmentation, and newsletter open ratios often reaching 75 percent. The platform also supports analytical inquiries such as retention drivers for players and ticket sales forecasting, demonstrating operationalized analytics across the organization.
Nationwide Building Society	Banking and Financial Services	22042	$6.7B	United Kingdom	SAS Institute	SAS Viya	Analytics and BI	2024	n/a	In 2024, Nationwide Building Society began deploying SAS Viya to deliver an Analytics and BI data platform, initiating a program to move SAS workloads from an on premise SAS9 AIX deployment to a cloud-native SAS Viya architecture. The project is framed as a cloud migration and platform consolidation effort led by data platform engineering teams based in Swindon and remote locations, with Jan 2024 recorded as the start of SAS Viya on Cloud work. SAS Viya deployments were implemented across dev, non production, and production environments using a combination of Git driven infrastructure as code, manual methods, and Azure YAML pipelines. Configuration management and customization were managed with kustomize and sas-bases, and operational tasks used the SAS Viya CLI for activities such as UID and GID updates and annual SAS license deployments. The infrastructure architecture centers on Azure Kubernetes Service provisioned via Terraform and Azure Pipelines, with storage provided by Azure NetApp Files configured with customer managed encryption keys, backups, disaster recovery replication, and capacity pools. Platform resources deployed through Terraform and pipelines include AKS clusters, NetApp volumes, load balancers, virtual networks, subnets, DNS zones, and application gateways. Identity and access patterns use OIDC and SCIM for identity management, with an interim OpenLDAP identity provider and SSSD configuration for domain joining servers. Containerization and application orchestration work included configuring AKS NVMe provisioners and Docker based deployments for applications such as Airflow using NetApp volumes. Operational governance covered security modeling for data access, TLS certificate provisioning for secure endpoints, and platform incident management for high severity outages. Technical leadership activities included requirements gathering from migration teams, design of AKS and storage provisioners, and hands on troubleshooting of platform infrastructure. Nationwide Building Society SAS Viya Analytics and BI work is positioned as a central platform for analytics and data services, with detailed infrastructure, identity, and deployment patterns documented for ongoing platform operations.
	Life Sciences	5200	$3.0B	Japan	SAS Institute	SAS Viya	Analytics and BI	2025	n/a
	Communications	26887	$15.6B	Italy	SAS Institute	SAS Viya	Analytics and BI	2024	n/a
	Banking and Financial Services	200	$25M	Italy	SAS Institute	SAS Viya	Analytics and BI	2025	n/a
	Education	4299	$523M	United States	SAS Institute	SAS Viya	Analytics and BI	2025	n/a

Showing 1 to 7 of 7 entries

Buyer Intent: Companies Evaluating SAS Viya

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SAS Viya. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SAS Viya for Analytics and BI include:

Bank of America, a United States based Banking and Financial Services organization with 213207 Employees
Allegheny Partners, a United States based Construction and Real Estate company with 25 Employees
Citigroup, a United States based Banking and Financial Services organization with 230000 Employees

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