List of SearchMax Customers
Melbourne, 3000, VIC,
Australia
Since 2010, our global team of researchers has been studying SearchMax customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SearchMax for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SearchMax for Marketing Automation include: Ettitude Australia, a Australia based Retail organisation with 10 employees and revenues of $2.00 billion, Melbourne City Institute Of Education Australia, a Australia based Education organisation with 120 employees and revenues of $8.0 million, Manchester Collection Australia, a Australia based Retail organisation with 10 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using SearchMax, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SearchMax customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Ettitude Australia | Retail | 10 | $2.0B | Australia | SearchMax | SearchMax | Marketing Automation | 2018 | n/a |
In 2018, Ettitude Australia implemented SearchMax as a Marketing Automation application. SearchMax managed the retailer's e-commerce marketing across Australia and the USA, operating campaigns in Google Search, Shopping, Microsoft Bing and managing site and audience remarketing efforts.
The implementation focused on channel-level campaign orchestration and automated bid management, reflecting typical Marketing Automation capabilities for paid search and shopping channels. Configuration work inferred from the engagement included campaign segmentation by market and product grouping, creative testing workflows, rule-based bidding logic and scheduled performance reporting to support ongoing optimization.
Integrations included direct campaign management interfaces with Google Ads and Microsoft Bing, enabling unified execution and cross-market campaign governance across Australia and the USA. Operational coverage targeted digital marketing and e-commerce advertising functions, with centralized campaign oversight and iterative optimization processes coordinating activity between markets.
SearchMax reported outcomes for the engagement as a 230 percent increase in revenue and a 200 percent rise in transactions year-on-year, while maintaining approximately 300 percent return on ad spend, reflecting the results of the marketing and digital advertising engagement across the Australia and USA region.
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Manchester Collection Australia | Retail | 10 | $5M | Australia | SearchMax | SearchMax | Marketing Automation | 2020 | n/a |
In 2020, Manchester Collection Australia deployed SearchMax, using the Marketing Automation application SearchMax to restructure its Google Shopping and remarketing programs for the Australian ecommerce business. The engagement targeted paid search and shopping operations for the company’s online storefront and marketing function, with a focus on non brand customer acquisition and conversion lift.
The implementation combined feed optimisation and campaign automation capabilities within SearchMax, inferred from the case study emphasis on paid search and shopping rather than a standalone marketing automation product. Configuration work included structured product feed enrichment, automated feed synchronisation to shopping channels, rules based bidding and audience segmentation for remarketing, delivering campaign level controls and creative variants.
Integrations explicitly included Google Shopping and remarketing platforms in the Australian market, with operational scope centered on ecommerce marketing workflows and site to feed orchestration for product catalog updates. Governance changes centralized campaign management and created repeatable workflows for feed updates, audience lifecycle triggering and bid adjustments to support continuous paid media optimisation. The engagement delivered reported outcomes improving non brand return on ad spend to 340%, lifting ecommerce conversion rates to approximately 3%, and reducing customer acquisition cost by 18% in Australia.
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Melbourne City Institute Of Education Australia | Education | 120 | $8M | Australia | SearchMax | SearchMax | Marketing Automation | 2020 | n/a |
In 2020, Melbourne City Institute Of Education Australia implemented SearchMax, adopting SearchMax as a Marketing Automation application to support marketing and student recruitment efforts across Australia. The engagement focused on paid search and social lead generation campaigns with post click landing page optimisation managed by SearchMax.
SearchMax executed campaign setup, audience targeting, bid management and post click landing page optimisation to improve lead capture and conversion flows, aligning with typical Marketing Automation capabilities for lead scoring and nurturing. Campaign execution included iterative optimisation of landing pages and conversion tracking to refine creative and funnel performance.
Operationally the implementation impacted the institute's marketing and student recruitment functions, with SearchMax running and managing paid search and social campaigns on behalf of the institute in the Australian market. Governance centered on agency managed campaign cycles and optimisation sprints rather than an on prem or internal deployment model.
The case study reports that SearchMax increased leads by 140% and improved conversion rate by 36% year on year. Marketing automation or email automation usage is inferred from the case study rather than explicitly documented in the source material.
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