List of Sirdata Audience Targeting Customers

Sirdata

20 rue Saint Fiacre,
Paris, 75002,
France

https://www.sirdata.com/

33 185 085 085

Professional Services

$6M

Since 2010, our global team of researchers has been studying Sirdata Audience Targeting customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Each quarter our research team identifies companies that have purchased Sirdata Audience Targeting for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.

Companies using Sirdata Audience Targeting for Data Management Platform include: Taboola, a United States based Professional Services organisation with 1800 employees and revenues of $1.38 billion, Equativ (formerly Smart AdServer), a France based Professional Services organisation with 450 employees and revenues of $197.0 million, Lavialle Brigitte, a France based Manufacturing organisation with 1 employees and revenues of $1.0 million and many others.

Contact us if you need a completed and verified list of companies using Sirdata Audience Targeting, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.

The Sirdata Audience Targeting customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!

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Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	SI	Insight Source
Equativ (formerly Smart AdServer)	Professional Services	450	$197M	France	Sirdata	Sirdata Audience Targeting	Data Management Platform	2022	n/a	In 2022, Equativ, formerly Smart AdServer, partnered with Sirdata to implement Sirdata Audience Targeting, a Data Management Platform. The deployment provided media buyers direct access to premium inventory enriched with both cookieless and cookie-based audience signals, enabling curated private deals across Equativ’s publisher ecosystem and multi-region programmatic channels. The announcement was published on January 18, 2022, signaling commercial availability for demand side activation. Sirdata Audience Targeting was configured to deliver standard Data Management Platform capabilities, including audience segmentation, identity resolution across cookieless and cookie-based signals, and packaging of segments for private marketplace activation. Configuration emphasized segment hygiene and packaging for DSP ingestion, and workflows aligned segment publication with deal setups for programmatic activation. The implementation reflects category-aligned functionality for audience creation, segmentation, and activation without prescribing proprietary module names beyond the vendor product. Integrations were implemented to support activation in DSPs across multiple regions, enabling media buyers to push curated private deals into programmatic buying platforms. Operational coverage targeted Equativ’s publisher inventory and the programmatic sales and campaign activation channels, allowing publisher sales and programmatic operations teams to offer enriched inventory to buyers. The integration model prioritized publisher-to-DSP activation pathways rather than introducing additional third party systems. Governance and operational adoption centered on commercializing audience-enriched inventory through curated private deals and programmatic campaign workflows, with publisher relations, programmatic operations, and media buying teams in scope. The Sirdata Audience Targeting implementation is positioned to improve campaign activation efficiency and reach across Equativ’s publisher ecosystem, as stated in the vendor announcement. No implementation partner beyond Sirdata was specified in the source.
Lavialle Brigitte	Manufacturing	1	$1M	France	Sirdata	Sirdata Audience Targeting	Data Management Platform	2024	n/a	In 2024, Lavialle Brigitte implemented Sirdata Audience Targeting as a Data Management Platform. The implementation is documented alongside public disclosures where Le Figaro lists SirData as an audience measurement provider in its cookie policy, with the site policy updated May 31, 2024, indicating the configuration was current as of that date. Sirdata Audience Targeting was configured to support audience measurement and advertising targeting capabilities, consistent with core Data Management Platform functionality such as cookie-based audience collection, segmentation and targeting orchestration. Module-level usage is inferred from the provider listing in the cookie policy, reflecting deployment of tracking and audience profiling components typical for audience measurement and ad delivery workflows. Operationally the deployment is manifested on Le Figaro properties in France through cookie-based provider tags, and the vendor listing in the cookie policy signals inclusion of Sirdata in privacy vendor governance and consent disclosures. The implementation therefore touches advertising operations and audience analytics functions, and is traceable via the publisher’s documented cookie and vendor management practices.
Taboola	Professional Services	1800	$1.4B	United States	Sirdata	Sirdata Audience Targeting	Data Management Platform	2020	n/a	In 2020, Taboola integrated Sirdata Audience Targeting, a Data Management Platform, to provide advertisers and agencies direct access to Sirdata’s deterministic audience streams. The integration went live in summer 2020 and was publicly announced in November 2020, with initial deployment focused on France and extensions planned beyond France. Sirdata Audience Targeting delivered deterministic socio-demographic segments, purchase intention cohorts and key-life moments streams, which Taboola exposed to buy-side partners for audience selection and campaign activation. The implementation emphasized segment ingestion, audience activation, and targeting configuration within Taboola campaign workflows to enable selection of Sirdata audience segments during campaign setup. Technically, Taboola provisioned direct access to Sirdata audience streams within its ad targeting stack, integrating audience feeds into campaign targeting and delivery processes used by advertisers and agencies. Operational coverage included Taboola marketing and ad operations teams managing segment assignment, and agency partners using the data to refine targeting across French inventory and additional regions. Rollout followed a summer pilot period ahead of the November announcement, with governance organized around campaign-level audience management and publisher inventory alignment. According to Sirdata’s announcement, Sirdata Audience Targeting was credited with improving campaign performance and reducing the number of impressions required per conversion, a reduction the vendor also linked to lowered campaign carbon footprint.

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