List of SMARTe Data Platform Customers
Smarte
1209 Lynbrook Way,
San Jose, 95129-4122, CA,
United States
San Jose, 95129-4122, CA,
United States
1 408-834-8842
Retail
2
$1M
Since 2010, our global team of researchers has been studying SMARTe Data Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased SMARTe Data Platform for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using SMARTe Data Platform for Account Based Marketing include: Snow Software, a Sweden based Professional Services organisation with 700 employees and revenues of $100.0 million, Aria Systems, a United States based Professional Services organisation with 260 employees and revenues of $58.0 million, SecureKloud, 8K Miles US, a United States based Professional Services organisation with 50 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using SMARTe Data Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The SMARTe Data Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aria Systems | Professional Services | 260 | $58M | United States | SMARTe | SMARTe Data Platform | Account Based Marketing | 2016 | n/a |
In 2016, Aria Systems deployed the SMARTe Data Platform as its Account Based Marketing application. The implementation focused on orchestrating targeted multi-channel ABM plans to unify corporate programs and account opportunities across field events, email campaigns, webinars, executive programs, customer references, and SDR outreach. The project established operational ownership spanning marketing, SDRs, and product and content marketing teams to align persona and account focused programs.
Core configuration centered on contact generation, data cleansing, data analysis, and reporting workflows implemented in Marketo and SFDC, with the SMARTe Data Platform functioning as the central data orchestration layer. A KPI monitoring process was implemented to track Coverage, Awareness, Engagement, Reach, and Influence, and Marketing Qualified Account targets were initiated with a cadence targeting 50 Enterprise accounts quarter over quarter. Engagement rose from 5.8 percent to 10.1 percent in the first year of ABM activity, and initial meetings generated $5M in opportunity representing a 25x return in Q1 2017.
Operational integrations included vendor relationships and data flows with Everstring, SMARTe, InsideView, ZoomInfo, Terminus, ListenLoop, SalesLoft, Engagio, Simply Direct, PFL, GoToMeeting, Cisco Webex, and Bizible, each managed as part of the martech stack. The SMARTe Data Platform was used to centralize audience and account signals for campaign orchestration and reporting, interfacing with Marketo for execution and SFDC for pipeline and opportunity reporting.
Governance emphasized cross functional process definition, vendor operations management, and SDR playbook implementation including outreach strategy, template generation, and sales platform facilitation. Product and Content Marketing were advised to produce personalized persona and account focused content, and ongoing reporting and cleansing routines were institutionalized to maintain account coverage and engagement measurement.
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SecureKloud, 8K Miles US | Professional Services | 50 | $5M | United States | SMARTe | SMARTe Data Platform | Account Based Marketing | 2014 | n/a |
In 2014, SecureKloud, 8K Miles US implemented the SMARTe Data Platform for Account Based Marketing. The engagement targeted Global Marketing Shared Services, delivering database development for the Segmentation Tool process and a new Initiative List Request workflow used by marketing operations.
Work concentrated on designing and building a database model to ingest verified vendor contacts into the GMSS datawarehouse. Development produced PL/SQL database objects including Packages, Functions, Stored Procedures, Tables, Triggers, Materialized Views and Indexes to support list generation, pruning and campaign segmentation logic.
The SMARTe Data Platform implementation integrated vendor feeds into GMSS via Informatica, operating in an environment composed of Oracle 11g, PL/SQL, TOAD, SQL *Plus, Informatica 9.5.1, WebLogic, Java, SVN and Golden Gate. Database code was integrated with the GMSS List Request Portal so portal workflows could invoke stored procedures and materialized views to produce performance optimized extracts.
Operational coverage included the Marketing organization and Global Marketing Shared Services, with active collaboration with an offshore team in India to align code with existing GMSS standards. Deliverables included ad-hoc SQL queries to prune contact sets for international campaigns and targeted SQL tuning including use of parallel queries to improve execution characteristics.
Governance activities comprised meetings with business stakeholders to capture Initiative List Request requirements, code reviews to enforce database best practices and coordination to accept vendor data from SMARTe and Social123 for the Key Contacts Database project. The SMARTe Data Platform deployment emphasized standardized database object design, integration patterns and governance to enable the Marketing team to access confirmed VP and above contacts for targeted account based marketing efforts.
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Snow Software | Professional Services | 700 | $100M | Sweden | SMARTe | SMARTe Data Platform | Account Based Marketing | 2018 | n/a |
In 2018 Snow Software deployed SMARTe Data Platform to support Account Based Marketing initiatives. The implementation centralized technographic intelligence, contact enrichment, and account-level segmentation to address gaps in prospect technology visibility and Marketing Automation Platform data quality.
SMARTe Data Platform provisioned technographic intelligence capabilities to discover prospect technology footprints and identify users of competitor and adjacent products, enabling account scoring and prioritization. The engagement included a contact data module delivering SLA guaranteed, 100 percent accurate and double opt-in B2B records, plus granular customer segmentation by level, function, title, and location to support targeted outreach.
The platform enriched the client Marketing Automation Platform records in real time with over 55 fields of firmographic, technographic, and contact information, enabling lead qualification on the fly and immediate handover to sales development teams. Operational coverage included the marketing organization and sales development function, enabling targeted cross-sell and up-sell campaigns informed by technographic signals.
Governance and process changes introduced SLA-based data delivery, buyer persona development, and revised lead routing to ensure enriched leads were delivered to sales with minimal latency. Outcomes reported by Snow Software included delivery of 42K+ contacts, 15K+ high quality contacts, a 39% increase in sales conversions in one quarter, and an overall 3X ROI on their marketing campaigns.
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Buyer Intent: Companies Evaluating SMARTe Data Platform
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD SMARTe Data Platform Coverage
SMARTe Data Platform is a Account Based Marketing solution from SMARTe.
Companies worldwide use SMARTe Data Platform, from small firms to large enterprises across 21+ industries.
Organizations such as Snow Software, Aria Systems and SecureKloud, 8K Miles US are recorded users of
SMARTe Data Platform for Account Based Marketing.
Companies using SMARTe Data Platform are most concentrated in Professional Services, with adoption spanning over 21 industries.
Companies using SMARTe Data Platform are most concentrated in Sweden and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SMARTe Data Platform across Americas, EMEA, and APAC.
Companies using SMARTe Data Platform range from small businesses with 0-100 employees - 33.33%, to mid-sized firms with 101-1,000 employees - 66.67%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.
Customers of SMARTe Data Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified SMARTe Data Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.