List of Smartsheet Brandfolder DAM Customers
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United States
Since 2010, our global team of researchers has been studying Smartsheet Brandfolder DAM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Smartsheet Brandfolder DAM for Digital Asset Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Smartsheet Brandfolder DAM for Digital Asset Management include: JetBlue, a United States based Transportation organisation with 23000 employees and revenues of $9.28 billion, Bakers Delight, a Australia based Retail organisation with 5500 employees and revenues of $800.0 million, Conga, a United States based Professional Services organisation with 1800 employees and revenues of $525.0 million and many others.
Contact us if you need a completed and verified list of companies using Smartsheet Brandfolder DAM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Smartsheet Brandfolder DAM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Bakers Delight | Retail | 5500 | $800M | Australia | SmartSheet | Smartsheet Brandfolder DAM | Digital Asset Management | 2023 | n/a | In 2023, Bakers Delight deployed Smartsheet Brandfolder DAM across its Australia and New Zealand franchise network. The Digital Asset Management rollout targeted franchise-level marketing enablement, decentralizing creation of local marketing collateral to reduce dependence on corporate design resources. The implementation centered on Brandfolder Content Automation templating, provisioning editable templates, standardized brand asset libraries, metadata schemas, and export controls for franchise users. Smartsheet Brandfolder DAM was configured to provide template libraries, role based access to assets, and automated export workflows to streamline local campaign production. Operational scope included retail marketing and local store marketing across franchise locations, enabling franchisees to produce point of sale material, event flyers, and social media creative. The deployment emphasized delegated authoring while preserving centralized brand governance through controlled templates and metadata standards. Governance established centralized template stewardship with delegated edit rights, standardized asset metadata, and managed export workflows to maintain brand consistency while allowing local customization. The rollout produced a 30% uplift in monthly exports, approximately a 60% decline in bespoke design requests, and a 33% increase in franchisee produced content. | |
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Conga | Professional Services | 1800 | $525M | United States | SmartSheet | Smartsheet Brandfolder DAM | Digital Asset Management | 2022 | n/a | In 2022, Conga implemented Smartsheet Brandfolder DAM as its Digital Asset Management platform to centralize marketing and partner assets. The deployment established a branded portal called The Conga Center, positioned to serve marketing, product marketing, partner, and customer success teams across regions. The Smartsheet Brandfolder DAM implementation focused on core Digital Asset Management capabilities, including centralized asset ingestion and cataloging, metadata and taxonomy standardization, permissioned access and guest user provisioning, branded portal delivery, and reporting for asset usage. Configuration emphasized role based access for internal teams and an unlimited guest user model to simplify external distribution workflows. Operational coverage included marketing operations in the United States and global marketing stakeholders, with the platform acting as the primary distribution point for partner and customer success collateral. The implementation centralized content workflows for marketing and product marketing, reducing manual distribution overhead and consolidating reporting and asset discovery within a single repository. Governance and rollout were organized around the Conga Center portal, standardizing upload and approval processes and applying consistent metadata and access policies across teams. The rollout delivered dramatically reduced upload times, improved content distribution and reporting for marketing operations in the US and globally, and realized an estimated $300,000 in savings attributable to the unlimited guest users model. | |
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JetBlue | Transportation | 23000 | $9.3B | United States | SmartSheet | Smartsheet Brandfolder DAM | Digital Asset Management | 2018 | n/a | In 2018, JetBlue deployed Smartsheet Brandfolder DAM as a centralized Brand Essentials system, using Digital Asset Management to manage brand assets for marketing, digital, and in airport and inflight channels across the United States. The Smartsheet Brandfolder DAM instance was positioned to provide a single source of truth for official creative, logos, templates, and approved imagery, with access scoped to JetBlue Crewmembers who require brand assets for customer touchpoints. The implementation emphasized repository-level controls typical of Digital Asset Management, including metadata taxonomy, permissioned access, version control, and asset usage guidelines to enforce brand governance. Configuration focused on discoverability and governed workflows to support asset approvals, distribution, and reuse inside marketing operations and creative production processes. Operational coverage included marketing, digital channels, and in airport and inflight teams, embedding Brandfolder into marketing operations workflows to accelerate asset requests, retrieval, and consistent application of brand standards. Governance was organized around Brandfolder access policies and role based permissions for JetBlue Crewmembers, improving consistency and speed of access to official brand assets for marketing operations. |
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