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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

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Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

List of SMS-Magic Platform Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
HeyTutor Professional Services 250 $35M United States SMS-Magic SMS-Magic Platform Marketing Automation 2021 n/a
In 2021, HeyTutor implemented the SMS-Magic Platform. The SMS-Magic Platform is a Marketing Automation application deployed to improve marketing and lead engagement for its tutoring platform across the United States, with primary operational focus on admissions and sales outreach. The implementation configured automated SMS campaigns, message templates, scheduling and trigger rules tied to lead lifecycle events, and interactive messaging workflows to support rapid prospect engagement. Configuration emphasized mapping Salesforce CRM lead fields to messaging attributes, orchestration of outreach cadence, and use of segmented messaging logic consistent with Marketing Automation practices. SMS-Magic Platform integration with Salesforce CRM connected lead records and messaging workflows for admissions and sales outreach, enabling event driven sends and response routing back into CRM records. Over the first year the deployment processed 137K+ messages sent and achieved an approximate 56% increase in response rates, reflecting the operational scale and engagement focus of the rollout. Governance centered on centralized messaging workflows and alignment of admissions and sales processes, with operational procedures to route inbound replies into Salesforce for follow up and to manage opt outs and consent. The implementation centered on standard Marketing Automation controls and workflow orchestration rather than changes to named prior systems.
Upstart Holdings, Inc. Professional Services 1497 $850M United States SMS-Magic SMS-Magic Platform Marketing Automation 2021 n/a
In 2021, Upstart Holdings, Inc. implemented the SMS-Magic Platform as part of its Marketing Automation tooling to support customer communications in the United States. The deployment targeted the financial services loan lifecycle, focusing on borrower and applicant messaging during origination, servicing, and retention workflows. The SMS-Magic Platform was configured to deliver personalized contextual messaging and automated workflows consistent with Marketing Automation capabilities, including templated messaging, recipient segmentation, scheduled sends, and two-way conversational handling. Configuration emphasis was on orchestrating loan-status communications and maintaining message context across multi-step borrower journeys. CRM and messaging integration is inferred from SMS-Magic Platform product positioning and was used to orchestrate loan-status communications with applicants and borrowers, enabling message triggers tied to CRM events and loan lifecycle milestones. Operational coverage was United States centric, and the implementation aligned messaging flows with customer contact channels used in origination and servicing functions. Governance and process changes included establishing messaging cadence, consent handling, and operational rules for status notifications to borrowers. Outcomes reported for the six-month period include 233 plus messages sent and more than 100 customers retained, reflecting direct engagement metrics within the loan lifecycle communications program.
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FAQ - APPS RUN THE WORLD SMS-Magic Platform Coverage

SMS-Magic Platform is a Marketing Automation solution from SMS-Magic.

Companies worldwide use SMS-Magic Platform, from small firms to large enterprises across 21+ industries.

Organizations such as Upstart Holdings, Inc. and HeyTutor are recorded users of SMS-Magic Platform for Marketing Automation.

Companies using SMS-Magic Platform are most concentrated in Professional Services, with adoption spanning over 21 industries.

Companies using SMS-Magic Platform are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SMS-Magic Platform across Americas, EMEA, and APAC.

Companies using SMS-Magic Platform range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 0%.

Customers of SMS-Magic Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified SMS-Magic Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.