List of Sparta Loyalty Platform Customers
Since 2010, our global team of researchers has been studying Sparta Loyalty Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Sparta Loyalty Platform for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Sparta Loyalty Platform for Customer Loyalty include: Anwim Poland, a Poland based Oil, Gas and Chemicals organisation with 424 employees and revenues of $3.20 billion, The Body Shop, a United Kingdom based Retail organisation with 22000 employees and revenues of $1.00 billion, Ziko Apteka Poland, a Poland based Retail organisation with 2000 employees and revenues of $160.0 million, Gatta Poland, a Poland based Manufacturing organisation with 1400 employees and revenues of $85.0 million and many others.
Contact us if you need a completed and verified list of companies using Sparta Loyalty Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Sparta Loyalty Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Anwim Poland | Oil, Gas and Chemicals | 424 | $3.2B | Poland | Sparta Loyalty | Sparta Loyalty Platform | Customer Loyalty | 2023 | n/a |
In 2023, Anwim Poland implemented the Sparta Loyalty Platform to launch the Super MOYA omnichannel loyalty program across its fuel retail network in Poland. The Sparta Loyalty Platform was configured to award points per litre and integrated with the MOYA mobile app to support points accrual and redemption workflows, and this Customer Loyalty deployment was positioned to drive CRM, retention and personalization.
Core functional capabilities implemented include transaction level points accrual tied to fuel purchases, omnichannel member profiles feeding CRM and personalization processes, campaign and offer management for retention, and mobile app orchestration for member engagement. Standard loyalty ledger functions and member segmentation capabilities were applied to support targeted offers and personalized retention campaigns.
Operational coverage extended to more than 400 stations in Poland, aligning retail operations, marketing and CRM functions under a centralized loyalty platform. Integration focus was on station transaction flows and the MOYA mobile app to enable real time accrual and redemption and to feed customer behavior data into CRM and personalization workflows.
The rollout across more than 400 sites in 2023 established centralized campaign governance and rules for points accrual and redemption, enabling marketing and retail teams to manage retention programs from the Sparta Loyalty Platform. The program aimed to boost customer engagement and transaction frequency through personalization and targeted retention campaigns.
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Gatta Poland | Manufacturing | 1400 | $85M | Poland | Sparta Loyalty | Sparta Loyalty Platform | Customer Loyalty | 2021 | n/a |
In 2021, Gatta Poland deployed the Sparta Loyalty Platform to establish a points-based program as part of its Customer Loyalty efforts for its retail and fashion operations in Poland. The Sparta Loyalty Platform was implemented to centralize membership and rewards functions across Gatta salon locations and to strengthen CRM and marketing activity.
The implementation centered on a points-based membership model, incorporating membership management, points accrual and redemption workflows, and campaign management and segmentation capabilities common to Customer Loyalty platforms. Configuration work emphasized enrollment mechanics, points rules, and customer profiling to support targeted marketing and loyalty communications.
Gatta built a customer base of approximately 870,000 members with about 320,000 active users, and Sparta’s case study reports loyalty sales reached almost 55% of salon sales. Operational scope encompassed retail salons and positioned the program to support marketing and CRM teams in driving higher basket values and sign ups.
Governance and ongoing program management rested with Gatta’s CRM and marketing functions, aligning rewards rules and customer segmentation with retail merchandising and promotional calendars. The Sparta Loyalty Platform provided the technical backbone for membership lifecycle and rewards orchestration across Gatta’s retail footprint in Poland.
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The Body Shop | Retail | 22000 | $1.0B | United Kingdom | Sparta Loyalty | Sparta Loyalty Platform | Customer Loyalty | 2015 | n/a |
In 2015 The Body Shop implemented Sparta Loyalty Platform as a Customer Loyalty solution across 21 locations, deployed to support customer lifecycle management and retail marketing functions. The Body Shop Sparta Loyalty Platform was provisioned alongside Sparta Consulting Services to configure program rules and operational onboarding for in store and digital channels.
The implementation centralized an extensive program database capturing personal and transaction data, and configured functional modules for personalized communication, program website management, e mail and SMS messaging, a mobile app with e coupons, detailed process reporting, and product category promotion management. The program logic enforces a points collection and redemption model, enabling members to exchange points for The Body Shop cosmetics or coupons that are activated on the program website or the mobile application.
Architecturally the deployment created an omni channel orchestration layer tied to a single membership repository, enabling real time redemption and lifecycle tracking across retail POS and digital touchpoints. Operational coverage encompassed loyalty operations, customer marketing, and store retail teams across the 21 site footprint, with configuration focused on membership data management, campaign execution, coupon activation flows, and reporting pipelines.
Governance for the program codified rules for points accrual and coupon activation through the Sparta Loyalty Platform, and Sparta Consulting Services supported the rollout and process documentation. Explicit benefits delivered by the implementation include the extensive program database, personalized communications across website e mail SMS and mobile, detailed process reporting, product promotion management, and network customer lifecycle management.
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Retail | 2000 | $160M | Poland | Sparta Loyalty | Sparta Loyalty Platform | Customer Loyalty | 2022 | n/a |
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